Life Style Dispensing Form by Optylux

Thank You Optylux Group for giving us this wonderful optical Lifestyle Dispensing Form  Name: _______________________________________________________    Date:____ _____________________ Email: _______________________  Profession/Occupation: ___________________________________________________________________________ Nature of Visit:   … [Read more...]

Why Should People Do Optical Business With You?

Last week was The Vision Council Executive Summit meeting held in San Diego. We were very fortunate to have a wonderful guest speak, Michael Treacy who has written several books. In this very informative and motivational seminar he spoke about the Discipline of Market Leaders and how to grow at Double Digit consistently, even in times of … [Read more...]

Vision Insurance – End of Year Sales Opportunity

The end of the year is a great opportunity for eye-wear sales for at least two reasons. The first one is vision insurance as that is usually a calendar year benefit and the second opportunity is that is is gift giving season. Two totally difference opportunities that should be addressed right now as the end of the year is almost upon us. It is a … [Read more...]

Optical Consumers Want to Know……

        Recently, my business partner and I went to the bank to open an account for this new venture and the manager being curious about our what we do found out we were in the optical industry and started to ask advice on where to go for a new pair of eyeglasses - what she should look for regarding the type of eyeglass frame, what did … [Read more...]

Sunglasses For Fun – 9 Keys to Success

Many years ago, I had this sunglass conversation with another rep. His comment 'You're either in the sunglass business or you're not.' still holds true today. What it means, that if you are going to sell sunglasses- carry a big selection, train your staff, and know your products.  The best part about selling sunglasses, they spice up the inventory, … [Read more...]

Multiple Pairs Sales

I was doing this Multiple Pair seminar about a year ago. I always ask the questions, how many pair of shoes do you own? How many purses- then I asked How many I-Pods do you own? One woman owned 4 I-Pods! That was a first!. Did you know the average woman (16-21 years) has 25-40 pair of shoes, A woman (25-50 years) has 40-60 pair of shoes. Do you … [Read more...]

Top 10 Ways -Turning a Shopper Into A Buyer

How many times have you gone into a store looking for help? I think one of the most annoying things today is walking into a place of business and the staff is on their cell phone, talking to each other, eating or just plain ignoring you. Personally speaking, when that happens I walk out. If I am not the most important thing that has happened to … [Read more...]

Who’s a Millionaire? High End Frames

I remember years ago, my cousin wanted to set me up with this guy who drove a Camaro (that's dating me!) The reason why I didn't go out with the guy- his money was tied up in a car- and the car does not make the man. As you know, many People are caught up in the trappings of wealth, designer clothes, Cars, big houses and other material goods. When … [Read more...]