Tura Launches 2017 Sunwear Collection

New York, NY– Tura Inc., the inventor of fashion eyewear in 1938, is getting a head start on summer 2017 with the launch of its trendsetting sunwear collections from its signature brands: Ted Baker, Lulu Guinness, Tura and Brendel. “After a successful year of sunwear sales, we are committed to an even stronger 2017. Our product managers have … [Read more...]

2017 Sunwear From Tura

New York, NY (November, 2016) – Tura Inc.,is getting a head start on 2017 with the launch of its trendsetting sunwear collections from its signature brands: Ted Baker, Lulu Guinness, Tura and Brendel.  Starting the week of November 21st, retailers who pre-order the new sunwear styles will receive a special promotional offer. “After a successful … [Read more...]

12 Sunglasses For the 4th of July

Red, White and Blue Sunglasses for the ultimate in Patriotic Eyewear. We love the layers, we love the stripes and and the patterns. Personalize them by mixing the temples, design your own in a rimless version. These will never go out of style. Modern Optical assorted temples are perfect for any American event. You … [Read more...]

Wiley X Introduces, The New WX Hudson

Wileyx's popular Active Lifestyle Series eyewear family has a new Rx-ready model for 2016 — the new WX Hudson — designed to provide style, sharp vision and state-of-the-art eye protection for a wide range of activities. New WX Hudson Model ACHUD03 pairs an attractive Gloss Black frame withversatile Smoke Grey lenses and the Hudson ACHUD05  is … [Read more...]

Where Are Your Customers Going This Summer?

Summer is officially here and the perfect time to promote sunglasses as a medical and performance device as well as as an important fashion accessory. Using imagery as travel posters or activities (Rock climbing, swimming, biking) do a summer story: What we would eyewear if we were in Maachu Picchu or Maui. What we would eyewear if we were Rock … [Read more...]

Summer Loving By Kingsley Rowe Sunwear

New Los Angeles based luxury eyewear brand Kingsley Rowe launches their second campaign entitled - Summer Loving, created to celebrate the inspired and effortless style of a classic California summer. The brand tapped a quintessential summer location in Los Angeles, Malibu Pier to host the sunglass spring/summer 2016 collection. Setting the tone … [Read more...]

11 Sunglasses For National Sunglass Day

National Sunglass Day is coming up fast and since we love sunglasses. We are posting a variety of styles that anyone can wear all year round. From Clearvision  a perfect trend piece with a soft wrap and embellished temples. From Kyme Sunglasses, glitz and glamour abound with a retro shape and adorned with gemstones. From A&A … [Read more...]

Imitation Is The Greatest Form Of Flattery

They say that everything that goes around comes around again. We saw it here at the Stella McCartney Spring Summer 2016 runway. Her large chunky aviator sunglasses are a direct take off of the 1980's Silhouette Futura. The shape is a little more aviatorish and has rivets where the front meets the temples. Personally the Futura collection(s) are … [Read more...]

Seven Shades For Happy Talk Like A Pirate Day

September 19 is Talk Like a Pirate Day. This year we are focusing on Pirate Eyewear.  For those who are into pirates the easiest way to make your own Pirate Sunglass is to just pop out a lens. The 2nd easiest thing to do, wear an eyepatch. That said, we did find some specialty Pirate Shades for your ARGH.. pleasure. The Kings of Tasches, … [Read more...]

Inspecs USA x Vision Ease x O’Neil Sunglasses x Coppertone Polarized Lenses

First-of-its-kind Inspecs USA/VISION EASE offering expands retail options to reach more consumers RAMSEY, MINN. & CLEARWATER, FLA. (Sept., 2015) – To deliver advanced sun protection in attention-grabbing frames, VISION EASE introduces its first frame and lens package. Developed in partnership with Inspecs USA and powerhouse sun and surf … [Read more...]

Six Lovable Sunglasses For Valentines Day

You may be blinded by love, but don't let it effect the rest of your life. Wear Sunglasses all year long. We picked out six different sunnies for those who are hoping for something special on Valentines Day. Show your love for Mother  Earth this this Eco Friendly Sunglass, by MODO. Made with earth friendly materials and a give back program, … [Read more...]

Happy Mew Year! 15 Carefree Cat Eyed Shades

January 2nd is Happy Mew Year for Cats. Another Who Knew. In that case, Happy Mew Year to those who love Cat-Eye Eyeglasses. There are cat- eyes and then there are cat-eyes. Supposedly the name cat -eyes was coined by tobacco heiress Altina Schinasi. What we do know, the first cat-eyes showed up as harlequin eyewear in the 1940's. From that time on … [Read more...]

Market Report- Action Sports Sunglasses

One of the important things that The Vision Council does and is funded by their members is look at trends in the optical market. They do this various ways of which one is to poll consumers to ask them about various eyecare subjects.  The latest report, which is titled the Action Sports Sunglass Report is important information for vendors and … [Read more...]

Behind The Scenes of The Silhouette Futura Eyewear Video

The historical Silhouette Futura sunglasses have made a comeback with a new look. Here is a look behind-the-scenes at the Silhouette Futura campaign shoot with Tali Lennox and Peter Lindbergh.  The futuristic anniversary collection on http://www.silhouette.com/f... … [Read more...]

Spexy Sunwear Accessorized Swimwear

The summer is not over yet and if you women are looking to score a new swimsuit, (now that they are all going on sale) check out some Sunwear Infused Swimsuits. Match them up with the perfect sunglasses for a cool look. These swimsuits can be worn all year round and will never go out of style. Don't really like them, buy and them use in a summer … [Read more...]