Shark Tales and Shark Shades For Shark Week 2017

I really didn't think we would be able to find a different pair of Shark Shades for Shark Week 2017. We really scour the oceans for a new look to eyewear. No fish tale this, at the last minute we caught whopper in the creative genius of German optician turned artist, Optik Kultur. It is smooth sailing with the rimless Flat Top for the shark, but … [Read more...]

Wiley X Introduces New-For-2017 WX Ignite

New Active Lifestyle Series Sunglass is Made for Fun and Sun  A hot new style is joining the popular Active Lifestyle Series sunglass family from Wiley X®, Inc. — the new-for-2017 WX Ignite.  These glasses provide the stylish good looks, clear vision and state-of-the-art protection serious outdoor enthusiasts need, whether they’re paddling down … [Read more...]

20 Reasons To Stock Sunglasses

You are either in the Sunglass Business or Your Not. When I say that I mean, eyecare offices shouldn't just put Sunglasses in for 'The Season', they should carry sunglasses all year. Sunglasses have no season, they can be worn everyday, all day, all year. You should also carry a big selection which may change for the season: fashion, function, … [Read more...]

Kids Safari Sunglasses We Love

Most kids love animals and we found the cutest Safari Shades that are perfect and fun for kids to wear all year long. From Rons Optical these children's sunglasses feature polycarbonate lenses with UV protection. The round shapes can be worn by both boys and girls. Animal eyes or ears are set on the top bar giving a mischievous look to the … [Read more...]

ClearVision Announces its 2017 Sun Collection

Hauppauge, NY –2017 – Eyewear industry leader ClearVision Optical introduces its 2017 Sun Collection featuring more cohesive design philosophies across brands, new patterns and materials, and upgraded constructions. ClearVision, at its core, is a solutions-based company. This is why the 2017 Sun Collection is comprised of both high-performing … [Read more...]

WileyX Celebrates 30 Years In Business

Wiley X® is expanding its line of advanced eyewear products offering Absolute Premium Protection with three new Rx-ready styles for 2017 — the company’s 30th year in business.  With two new styles joining Wiley X’s popular Active Lifestyle Series and one new addition to the innovative Climate Control™ Series (each with multiple frame/lens … [Read more...]

BCBGMAXAZRIA Spring Sunglasses 2017

The BCBGMAXAZRIA eyewear collection is noted for its premium components and fashion-forward design. The 2017 sunwear collection has been refreshed with updated takes on bestsellers and daring new styles in both acetate and metal. Take Festive for example, an aviator style with unique flat, mirrored lenses and subtle detailing like the … [Read more...]

Tura Launches 2017 Sunwear Collection

New York, NY– Tura Inc., the inventor of fashion eyewear in 1938, is getting a head start on summer 2017 with the launch of its trendsetting sunwear collections from its signature brands: Ted Baker, Lulu Guinness, Tura and Brendel. “After a successful year of sunwear sales, we are committed to an even stronger 2017. Our product managers have … [Read more...]

2017 Sunwear From Tura

New York, NY (November, 2016) – Tura Inc.,is getting a head start on 2017 with the launch of its trendsetting sunwear collections from its signature brands: Ted Baker, Lulu Guinness, Tura and Brendel.  Starting the week of November 21st, retailers who pre-order the new sunwear styles will receive a special promotional offer. “After a successful … [Read more...]

12 Sunglasses For the 4th of July

Red, White and Blue Sunglasses for the ultimate in Patriotic Eyewear. We love the layers, we love the stripes and and the patterns. Personalize them by mixing the temples, design your own in a rimless version. These will never go out of style. Modern Optical assorted temples are perfect for any American event. You … [Read more...]

Wiley X Introduces, The New WX Hudson

Wileyx's popular Active Lifestyle Series eyewear family has a new Rx-ready model for 2016 — the new WX Hudson — designed to provide style, sharp vision and state-of-the-art eye protection for a wide range of activities. New WX Hudson Model ACHUD03 pairs an attractive Gloss Black frame withversatile Smoke Grey lenses and the Hudson ACHUD05  is … [Read more...]

Where Are Your Customers Going This Summer?

Summer is officially here and the perfect time to promote sunglasses as a medical and performance device as well as as an important fashion accessory. Using imagery as travel posters or activities (Rock climbing, swimming, biking) do a summer story: What we would eyewear if we were in Maachu Picchu or Maui. What we would eyewear if we were Rock … [Read more...]

Summer Loving By Kingsley Rowe Sunwear

New Los Angeles based luxury eyewear brand Kingsley Rowe launches their second campaign entitled - Summer Loving, created to celebrate the inspired and effortless style of a classic California summer. The brand tapped a quintessential summer location in Los Angeles, Malibu Pier to host the sunglass spring/summer 2016 collection. Setting the tone … [Read more...]

11 Sunglasses For National Sunglass Day

National Sunglass Day is coming up fast and since we love sunglasses. We are posting a variety of styles that anyone can wear all year round. From Clearvision  a perfect trend piece with a soft wrap and embellished temples. From Kyme Sunglasses, glitz and glamour abound with a retro shape and adorned with gemstones. From A&A … [Read more...]

Imitation Is The Greatest Form Of Flattery

They say that everything that goes around comes around again. We saw it here at the Stella McCartney Spring Summer 2016 runway. Her large chunky aviator sunglasses are a direct take off of the 1980's Silhouette Futura. The shape is a little more aviatorish and has rivets where the front meets the temples. Personally the Futura collection(s) are … [Read more...]