HAUPPAUGE, N.Y., April, 2017 – In a continuous effort to provide innovative customer service, Santinelli International has created a convenient way for customers to directly access its library of over 30 proprietary “AdvantEdge” Technical Support videos by utilizing QR Code technology. The lens finishing equipment leader premiered this industry-first initiative at its International Vision Expo East booth last week, receiving extremely positive feedback from prospects and customers alike.
The idea for the initiative came about through recent focus groups, where customers expressed a need for timely product information and “24/7” support. Now by simply scanning a QR Code with a smart phone QR Reader App, the operator can locate the necessary videos needed for best practices, calibration, troubleshooting and more. High-definition, Vimeo video technology allows for the viewer to clearly see the intricate details of the various equipment elements on either a mobile device or desktop computer.
According to Matthew McKenna, Vice President of Client Services, “Once again, customer feedback proves to be invaluable in helping us discover ways to provide innovative support. With the QR Code scanning initiative, customers can more easily keep their equipment in top shape, save time and money, and virtually eliminate downtime.”
The self-adhesive labels with QR Codes for the company’s two most popular models, the LE-1200 and LEX-1200 Lens Edgers, are presently being distributed. The labels can be placed directly on the edger for quick reference. Santinelli International plans to develop QR Codes for all of its current models in the coming months. To request QR Code labels, please contact the company’s Technical Call Center at 888.645.EDGE (3343).
About Santinelli International
Santinelli International is the leading distributor of lens edging equipment in the United States, representing NIDEK machinery. For over 40 years, the company International has assisted eyecare professionals who are looking to provide better, faster service to their patients, and simultaneously increase profits. The family-owned company is the current and seven-time recipient of the EyeVote Award for Best Optical Equipment Finishing Brand and first-time recipient of the award for Best Optical Equipment Company.
About NIDEK CO., LTD.
Founded in Gamagori, Japan in 1971, NIDEK continues to be a global leader in the design, manufacture and distribution of ophthalmic equipment. The United States subsidiary based in Silicon Valley, California, provides sales and service for ophthalmic lasers, refractive lasers, and many advanced diagnostic devices. NIDEK is committed to delivering accurate and comfortable devices for lens processing for our customers.