Santinelli International was one of three Nidek lens edger distributors who presented at Nidek International’s 17th Annual Summit meeting in Milan, Italy in early March. Barbara Wagner, Santinelli’s Marketing Manager, made a presentation on how her company leverages B2B Social Media to the audience of over
70 representatives of Nidek distributors from around the world.
The Nidek Summit coincided with the MIDO Optical Show, which is one of the most comprehensive optics and ophthalmology trade shows drawing more than 42,000 attendees. Nidek was one of over 1,110 exhibitors that are based in as many as 44 different countries.
According to Gerard Santinelli, President & CEO, “As a company, we have presented to this esteemed group of distributors throughout the years. This was the first time that Social Media was on the Summit agenda, highlighting its importance as an ever-evolving sale and marketing channel. As a new presenter, Barbara did a great job – we’re very proud of her!”
About Santinelli International
Servicing the needs of optical labs for over 40 years, Santinelli International has become the leading lens finishing equipment distributor in the United States, representing NIDEK machinery. The company also features a vast array of optical supplies, precision tools, working aides and accessories. The family-owned and managed company is the current and five-time recipient of the EyeVote “Reader’s Choice” award for Best Optical Equipment Company and recipient of the VCPN “Products of the Decade” award.