Charmant Launches Isaac Mizrahi New York Eyewear

March, 2016 (NEW YORK) – Xcel Brands, Inc. (NASDAQ: XELB) announced that Charmant Group will be responsible for the manufacturing and distribution of the new eyewear line under the Isaac Mizrahi New York label. The collection will be available in major US department stores and independent optical retailers.

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Isaac Mizrahi New York introduces a new sunglass line that compliments the timely yet timeless style of the iconic brand. This collection of cosmopolitan eyewear will retail for XXX. From classic cat-eye to on-trend lenses and frames this collection offers signature Isaac Mizrahi style.

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Robert D’Loren, Chairman and Chief Executive Officer, Xcel Brands, Inc. said, “This partnership has brought yet another great extension to the Mizrahi brand. Those loyal to the brand will recognize the signature designs, and the new additions bring a refreshing new look to Isaac Mizrahi eyewear.”

Mizrahi Sunglass

Isaac Mizrahi commented, “Eyewear has always been the finishing touch to a complete look. Once everything is put together, eyewear adds an extra statement that elevates your personal style. This new line touches on the essential signature elements of my designs: classic style, bright color, and sophistication.”

Mizrahi Sunglass

Jean Simone, VP of Sales, Charmant USA, Inc. said, “We are excited to be working with Xcel brands in manufacturing and distributing eyewear and sunwear under the Isaac Mizrahi name.  Isaac Mizrahi is an Icon in the fashion industry and with his commitment to fashion and Charmant’s commitment to quality this will be an unparalleled partnership.  We look forward to a great future together”

Xcel Brands, Inc. (NASDAQ:XELB) is a brand development and media company engaged in the design, production, licensing, marketing and direct-to-consumer sales of branded apparel, footwear, accessories, jewelry, home goods, and other consumer products, and the acquisition of dynamic consumer lifestyle brands. Xcel was founded by Robert W. D’Loren in 2011 with a vision to reimagine shopping, entertainment and social as one. Xcel owns and manages the Isaac Mizrahi, Judith Ripka, H Halston, and C. Wonder brands, pioneering an omnichannel sales strategy which includes the promotion and sale of products under its brands through direct-response television, internet, brick and mortar retail, and e-commerce channels. Headquartered in New York City, Xcel Brands is led by an executive team with significant retailing, licensing, design, and marketing experience, and a proven track record of success in elevating branded consumer products companies.  With a team of over 70 designers and social media focused marketing executives, Xcel maintains control of product quality and promotion across all of its product categories and distribution channels.  Xcel differentiates by design.  www.xcelbrands.com

Isaac Mizrahi has been a leader in the fashion industry for almost 30 years.  Since his first collection in 1987, Mr. Mizrahi’s designs have come to stand for timeless, cosmopolitan, style.  He has been awarded four Council of Fashion Designers of America (CFDA) awards, including a special award in 1996 for the groundbreaking documentary “Unzipped.”  Mr. Mizrahi is Chief Designer for the Isaac Mizrahi New York and ISAACMIZRAHILIVE! labels, a division of Xcel Brands, Inc.  He is responsible for design and design direction.  In 2016, Mr. Mizrahi is launching his new collection IMNYC Isaac Mizrahi, available at Hudson’s Bay and Lord & Taylor department stores.  Previously, in 2009, Mr. Mizrahi launched his exclusive lifestyle collection, ISAACMIZRAHILIVE! on QVC.  In addition, television audiences have come to value Isaac’s media presence through his roles on “Project Runway All Stars” for Lifetime, “The Fashion Show” for Bravo and his own series for both Oxygen and the Style Network.

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About Charmant Group

Based in Sabae-City, Japan, Charmant Group has over 50 years of experience in eyewear frame production and today is one of the world’s leading integrated frame manufacturer’s, covering design, production, marketing and distribution.  With an extensive expertise in selling licensed brand names such as Esprit, ELLE,, the group has an international operating presence and distribution coverage in almost 100 countries.

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