Eyewear Trends: Athleisure Eyewear

Many of you have heard of Athleisure a strong ‘Trend’ on runways and apparel. You see it everywhere, athletic clothing being worn outside of exercising. Tights, leggings, gym shorts, board shorts, yoga pants, sweat pants, varsity jackets,  upscale work out shoes and jackets. The trend most likely survives because it is comfortable, dual functional, Casual Fridays and working out after work. Call it Sportswear or Activewear, meaning wearing gym clothes all day is no longer a fashion faux-pax.

According to reports in USA Today and the Wall Street Journalthe athleisure market category is growing, in fact in the market in 2014 was as much as $35 billion. In 2016 the market including footwear was $270 billion in 2016. It is estimated to grow by 30% by the year 2020.

Eyecare professionals have many choices of eyewear and sunwear to pick from that are perfect for the Athelete Leisure Eyewear Segment. We pulled together 37 licensed brands that fill the shoes for this market.

Adidas

Adidas

  1. Adidas Eyewear: Silhouette and Italia Independent. Adidas is one of the world most valuable Sports brand.
  2. Bum Equipment– Eyewear by ROI
  3. Calloway by Walman- (Golf Brand)
  4. Champion by L’amy- Champion is the 2nd largest sport brand in the USA and one of the most recognized names in the world.

    Champion Eyewear

    Champion Eyewear

  5. Cobra by Kering (Golf Brand) The Cobra Brand is owned by Puma.
  6. Columbia by Marchon: Sports Apparel. License signed in 2016.
  7. Converse by Mondottica: Known for their sneakers.
  8. Dale Earnhardt by New York Eye. Dale Earnhardt Jr ss named as one of the most valuable sports brands in the world. Collection launched in 2011.
  9. Ducks Unlimited by The McGee Group. Jeff Foxworthy is the spokesperson as of 2014. A Give Back company.
  10. Eddie Bauer by New York Eye. Eddie Bauer is known for outdoor wear.
  11. Fila by De Rigo: Sport apparel.
  12. Greg Norman: Aspex (Golfer) Eyewear license was renewed in 2015.
  13. Hobi by Eye King : Hobie is known for their boats in particular catamarans.

    Hobie® Polarized, the original polarized sunglasses since 1982,

    Hobie® Polarized, the original polarized sunglasses since 1982,

  14. IZod by Clearvision Optical: IZOD is a sportswear company first launched in 1938.

    Izod 2802 In Merlot

    Izod 2802 In Merlot

  15. Kelly Slater Eyewear by Electric California (Kelly Slater is one of the most famous surfers of all time)

    Kelly Slater Eyewear Style Outline: made with sustainable, materials

    Kelly Slater Eyewear Style Outline: made with sustainable, materials

  16. La Coste by Marchon
  17. Nautica by Marchon
  18. New Balance: Eyewear Designs and distributed by L’amy in Europe.
  19. New York Yankees by Opal Eyewear. The New York Yankees are considered as one of the most valuable sports brands in the world.
  20. Nike:Marchon: One of the most valuable sports brands in the world.
  21. Oakley: Luxottica (not a licensed brand) Luxottica bought the company
  22. O’Neil by Inspecs and Visionease lenses.

    VISION EASE introduces its first frame and lens package. Developed in partnership with Inspecs USA and powerhouse sun and surf apparel brand, O’Neill

    VISION EASE x InSpecs USA first frame and lens package.
    with surf apparel brand, O’Neill

  23. OP Eyewear by Clearvision Optical OP is a surf apparel company. The collection is for Tweens.
  24. Puma by Kering– Known for their shoes and has evolved into a sports apparel company. Partnership agreement signed in 2015.
  25. Red Bull by MAD Vision: known for their racing gear. Licensed agreement signed in 2016.Red Bull
  26. Reebok by Essilor (FGX) Reebok is also rated as one of the worlds most valuable sports brands.
  27. Ron Jaworski XXL’s Eyewear by A&A Optical. Ron Jaworski is a former NFL quarterback and ESPN analyst.

    A&A Optical XXL Ron Jaworski Style Vandal

    A&A Optical XXL Ron Jaworski Style Vandal

  28. Shaquille ONeil by Zyloware Shaquille is one of the most famous basketball players in the world. Eyewear collection launched in 2016.

    Shaquille Oneill Eyewear

    Shaquille Oneill Eyewear

  29. Sperry by L’amy: Sperry was established in 1935 is primarily known for their boat shoes, which is also a preppy brand. Eyewear collection launched in 2013.
  30. Timberland by Marcolin: Timberland is an outdoor apparel and gear company. Licensed was renewed in 2015.
  31. Tommy Hilfiger by Safilo. We put Hilfiger here, as he got his start with oversized football jerseys. He is a sportswear brand. Hilfiger is one of the top ranked apparel brands in the world. The eyewear licensed was renewed in 2014.
  32. Tony Hawk by Eyewear Designs:  Tony Hawk is one of the best known skateboarders in the world.  Eyewear designs picked up the Tony Hawk license in 2015.

    Tony Hawk Eyewear

    Tony Hawk Eyewear

  33. Under Armour by Eye King UnderArmour is one of the most top recognized sports brands in the USA and also rated as one of the worlds most valuable sports brands. License was established in 2014.
  34. U.S. Polo Association by Sans Pareil (Polo)

    uspa-eyewear

    United States Polo

  35. Volcom by Kering: Volcom is a sports apparel brand, known in the skate and snowboarding sports.
  36. Wilson by American Vision: Wilson is a sports equipment company.

 

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