Gwen Stefani Eyewear For Fall 2016

NEW YORK (September 2016) – Tura Inc., in combination with Grammy Award-Winning musician and fashion entrepreneur Gwen Stefani, is introducing a new line of optical eyewear for the L.A.M.B. and gx by Gwen Stefani brands. The collections offer a mixture of urban shapes, bold colors, and fashion forward styling.

Both the L.A.M.B. and gx by Gwen Stefani collections are emblematic of Gwen’s unique personal style. Gwen is the master of fusing multiple music genres to create her own distinctive sound. Like her music, her personal style is a fashion blend that showcases her innate ability to create fashion that is fresh and original. While both collections are infused with Gwen’s iconic style, they address two different customers.

The L.A.M.B. collection features Gwen’s sophisticated, edgy, glamourous style. Bold shapes and materials, complex combination constructions, and rock and roll details meld to create a unique one- of- a- kind collection. Iconic industrial details on the frames include slot head screws and special metal accents. This rock and roll edge is juxtaposed with Gwen’s classic Hollywood glamour that adds sex appeal and a luxurious undertone to the collection. Rich pearl, unique patterned materials, and metallic acetates are used throughout the collection to underscore its sophisticated fashion position. The collection is most noted for its “street” aesthetic with flatter masculine brow lines that are on trend.

“gx” is how Gwen signs her emails, and for her, the “x” represents sending her love. gx by Gwen Stefani is designed for her fans who are looking for an affordable way to emulate her style. Bold urban shapes with playful uses of pop color appear this fall for the first time in metal materials. Pop color accents are used most often on the interior of the frame and signature tip stripe. Gwen’s punk rock roots come through in the use of herringbone patterns and unconventional shapes and colors. Her collection appeals to a young, self-expressive, and creative audience.

“We are extremely proud to be partnering with Gwen to continue to introduce new L.A.M.B. and gx eyewear. The market reception to these collections has been amazing. Our sales indicate that Gwen’s style addresses a large void in the market and consumers are hungry for her style. It is one- of- a- kind, bold, and provides luxury at an affordable price point” said Jennifer Coppel, Vice President of Brand Management for Tura Inc.


Frame: L.A.M.B. Style LA022/MAE 

Not your average Cat eye—One of the first metal frames to be introduced into the L.A.M.B. collection, this frame incorporates luxurious acetate on the brow for an edgy sophisticated profile. The severe cat eye shape is daring yet extremely flattering. Before this frame, Gwen didn’t know metal could be so cool. Now everyone can find a light-weight frame that is as hip as Gwen.

Color: Burgundy, Brown, Black Size: 51-16-135
Gwen Stefani

Frame: L.A.M.B. Style LA024/MAC 

A street inspired, bold combination frame that will change the way people view an acetate brow. Featuring a heavy brow with a cat uplift, this frame stands out on the face. Our best -selling blue tortoise flatters just as much as it screams luxury.
Color: Blue, Black, Tortoise

Gwen Stefani

Gwen Stefani

Frame: gx by Gwen Stefani Style GX020/BIX 

A bold statement like no other. This wider urban front shape with a debossed herringbone pattern is iconic Gwen. Known for her herringbone punk rock pants, Gwen has brought this signature pattern to the frame front and temples. The color palette is equally bold, featuring a rich navy with bright teal inside. Due to the stainless steel sheet metal, the frame is incredibly light. Where else can one get so much style at such a great price point?

Color: Blue, Black, Gold
Gwen Stefani-gx020_nav

Frame: gx by Gwen Stefani Style GX019/ARLY 

Fashion forward in shape, dramatic in the black with rose gold color palette, this is the 2nd metal frame added to the gx by Gwen Stefani collection. Incredibly light weight, bold, and youthful, this frame will attract the young hipster that likes comfort as much as fashion.
Color: Green, Black, Blue

Gwen Stefani gx019_blk

About Tura Inc.:  Tura Inc. is a leading optical design house based in Manhattan. Since 1938, the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Tura’s inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry’s first designer brand license with Christian
Dior. Today, Tura employs over 200 people in North America. The Tura Inc. brand portfolio includes; Tura, Ted Baker, L.A.M.B., gx by Gwen Stefani, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex. Tura is a member of the Eschenbach Group of Germany. For more information, please visit:

About L.A.M.B.:

Widely recognized for her iconic style and lifelong love of design, Grammy winning singer-songwriter Gwen Stefani launched her luxurious fashion line L.A.M.B. in 2003. What began as two weeks designing apparel in Gwen Stefani’s kitchen has grown into a much loved RTW and accessories lifestyle brand. An acronym for Love Angel Music Baby, L.A.M.B. is defined by Gwen’s innate sense of style which features a perfect mash-up of classic Hollywood movie star glamour and modern street influences. Today, L.A.M.B. offers apparel, shoes and bags with sunglasses & optical frames and watches launching in stores in January 2016. Visit on or

About gx by Gwen Stefani:

gx by Gwen Stefani is a line of affordably priced fashion-forward accessories that embody Gwen’s unique blend of stylish sophistication mixed with some rock and roll edge. Equally reflective of Gwen’s sense of style and the emerging runway looks and trends for the season, gx features elements of tribal, pop, punk and street influences. gx is comprised of footwear and bags with sunglasses and optical frames launching in January 2016. In talking about the new line Gwen says, “The collection is fun, stylish and has some attitude. The idea behind gx is to design high quality and beautiful product that is also an amazing value.” For more information, please visit or

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