Liberty Launches Z8; Virtually Indestructable Eyewear

With over 87 years’ experience in the optical industry and as a leader in engineering performance eyewear solutions, Liberty Sport introduces the Z8 virtually indestructible eyewear. The initial ophthalmic collection will consist of two styles, with additional styles in development to be launched in spring 2017.

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Z8 is the newest evolution for Liberty Sport – this collection complements and expands our existing product portfolio with styles engineered for active youth ophthalmic that require a comfortable fit during the day and a durability that keeps up with his or her active lifestyle. For complete protection, we strongly recommend that the Z8 frames are Rx-ed with Liberty Clear BluBlokTM lenses available through Liberty Performance Lab.

PRODUCT INFORMATION: Z8, a revolution in the youth active eyewear market is made with virtually indestructible Nylo-flexTM material. Coupled with ShockBlokTM – a lens impact dampening technology that transfers and absorbs the shock from unexpected surprises and flexible comfort wrap temples ensures the frames won’t slip off with motion. Together, the Z8 collection provides a flexible, rugged and hypo-allergenic product.

Liberty-Sport

Featuring stylish colors with bright eye catching accents Z8 is available in 2 styles and 4 colors each. Z8-Y20 comes in size 50/16 in the following 4 colors: Crystal Navy, Translucent Charcoal-Burgundy, Shiny Black-Grey and Shiny Black-Green. The Z8-Y10 comes in size 52/16 and the following 4 colors: Frosted Navy-Lime, Shiny Black-Orange, and Crystal Black – Black and Matte Black-Blue.

LIBERTY CLEAR BLUBLOKTM LENS INFORMATION: Exclusive from Liberty Performance Lab, Clear BluBlokTM lens as the recommended choice for Z8 frames. This lens protects from harmful HEV Blue light found in cell phones, tablets and computer monitors and reduces strain on eyes from exposure to electronic screens. In addition, it blocks 100% UVA/UVB Rays and is the best clear BluBlokTM lens on the market.

COMPLETE YOUTH VISION SOLUTION: Z8 Youth Ophthalmic frames are made to be durable, but are not to be worn in place of Sport Protective (ASTM F803) frames. For the Complete Youth Vision Solution – “Two Essential Frames that will make young patients virtually unstoppable” Liberty Sport recommends Eyecare Professionals to sell both the Z8 and Sport Protective (ASTM F803) frames to their patients and have a Complete Rx Promotion available to support the economics of a multi-iframe sale.

MERCHANDISING SUPPORT: Two merchandising programs are available to support the Z8 Collection: one program for Retailers that displays the Z8 frames on a frame board and another program inclusive of an 8 piece kit box for a counter or tabletop display. Both programs include instore visuals and sales support materials.

Liberty Sport

“Liberty Sport is proud to announce the next evolution in our business with the launch of the Z8 collection. We have listened to parents and their children with glasses that break easily when they are active and applied our ability to design and engineer eyewear solutions in order to create a new virtually indestructible category of ophthalmic frames. Presale of the collection has demonstrated overwhelming success, support and need for this product. General release will begin in August,” says Anthony M. DiChiara, President and CEO of Liberty Sport.

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