Tura Adds Brand Extensions To Four Collections

NEW YORK (March, 2017) – Tura Inc., expands collections to a new and wider demographics along with a wider range of pricing: Kate Young for Tura, Ted Baker, Lulu Guinness, gx by Gwen Stefani

Kate Young for Tura 

Fashion eyewear pioneer Tura Inc., and renowned celebrity stylist Kate Young announced the Kate Young for Tura 2017 optical and sun collection.  Kate Young for Tura boldly fuses retro styling and today’s Hollywood glamour resulting in a sophisticatedly modern optical and sun collection. Kate Young’s coveted style is anchored by neutral yet strong color choices through an earthy palette featuring rich tortoises, ambers, black, champagne, ivory and the occasional pop of red. Gold accents throughout the frames add luxury and visual contrast.

Kate Young for Tura targets a wider age range to capture a younger demographic who is unfamiliar with the Tura brand.  The K300 series adds a new price point for the sophisticated customer looking for fashionable everyday eyewear.  Product designs are modern and align with current market trends. Kate Young said, “I want to create eyewear that more women can where, more than editorial, high fashion frames”.

Kate Young for Tura K300 series launched with 6 models in January, 4 models in March and 4 additional models summer 2017 for 2017 collection of 14 ophthalmic styles at a list price range of $69.95 – $89.95.

Frames: Kate Young for Tura K303

Ultra sleek, full titanium temples and tips for an unbroken and modern look. Full metal temples and tips features a beveled, dimension design that is a signature detail seen throughout the collection.  Integrated spring hinges give the frame a sleek, unbroken temple design and make this style a comfortable, all day wearable frame. Uniquely designed in USA and expertly crafted in Japan. Colors: plum, emerald and brown Available Size: 52-16-135

Frames: Kate Young for Tura K306

Features an easy uplifting cat eye shape that is on trend and appealing to women who want to look and feel younger. Metal decor on the temple features an outwardly beveled, dimension design that is a signature detail seen throughout the collection. Colors: Tokyo tortoise, tortoise and black Available Size: 50-17-135

Gx by Gwen Stefani 

Gx by Gwen Stefani has added a junior optical collection to the current adult collection gx by Gwen Stefani.   The collection offers a mini-me styled collection to young trendsetter for both boys and girls of ages 8 to 16.  The collection is a playful take down on the adult collection continuing the same key brand elements.  It’s urban, colorful and fresh.  Bold shapes with playful uses of neon, tribal-like horn patterns, glitter and camouflage prints emphasize the brand’s pop–culture roots.  Pop color accents are also used in a playful way on the inside of the frame or through custom laminated end pieces and contrasting signature temple tip stripes.

Frames: gx by Gwen Stefani Style GX800 (girls) and GX900 (boys)

The temples of these models feature a magnetic technology which makes swapping emoji’s easy and fun!  Girls choose from a smile, love, heart, moon, lightning bolt and star, boys choose from a smile, exclamation mark, hotdog, hamburger, baseball and soccer ball.  The frame ships with a GX logo plaque on the temple, which can be replaced with any of the included six (6) different emoji’s.  The first time an account orders an emoji frame, an additional emoji demo set will be included.  Upon request a three-piece display is available, the demo set emoji’s can be adhered to the logo header by the magnet.  The girl’s style features playful gradient materials while the boys offers sporty laminates with pop colors.

GX800 girls color palette includes Purple, Brown and Teal

GX900 boys color palette includes Navy, Black and Green

Available Size: 47-16-130. Each model ships with a neoprene zipper case; pink with yellow (girls), olive green with orange (boys)

Lulu by Lulu Guinness

Lulu by Lulu Guinness girls was born from the brand recognition of the successful Lulu Guinness adult collection.  This group of product offers a different point of view from the competition and does not compete with other kids’ brands under the Tura umbrella.  Most fun about it is the mommy & me appeal.  A great collection for girls ages 6-12 years that are fun-spirited and love color.  The collection incorporates brand themes of girly prints, polka dots, candy colors and retro shapes.

Frames: Lulu by Lulu Guinness LK002

Youthful rectangle acetate with a slight cat eye uplift accented with custom laminated acetate on the temples to achieve the color blocked area.  A playful design capitalizing on the popular color-blocking trends this year, it’s bold, fun and highly expressive look. Colors: tortoise, teal and black. Available Size: 47-15-130

Frames: Lulu by Lulu Guinness LK009

Subtle polka dots and color blocking created from feminine color zyl laminates create a super sweet girly look on this best-selling shape.  Pair this girls model with Model L898 for a mommy and me duo pair.  This style is sure to get a young girls attention.  Colors: pink, purple, black and teal. Available Size: 48-16-130

Ted Baker

Ted Baker introduces Eye Wide Open – a Ted-ism for larger fitting men’s frames.  The target customer is the upwardly mobile, sophisticated, professional male ages 18-55 years, that like to dress in style.  The product offers a vintage flair in line with the Ted brand. The product offers eyesize of 57mm-60mm and provides head fits of 139mm-147mm, the designs are suitable for a wider than average PD. These designs are especially suitable for a range of ethnicities that require larger eye sizes and a wider head fit.  The group of 6 models include product highlights such as pop color and custom colorations, signature prints and vintage inspired designs.

Frames: Ted Baker B888 

Retro inspired, shape with a Ted twist, updated with custom acetate in modern color combinations including, best-selling color combination from models B872 GRY & B880 GRY.  Colors: black, grey, tortoise Available Size: 59-19-150

Frames: Ted Baker B348 

This stainless steel front is designed with a classic shape, has a two tone metal plating finish and features zyl temple with rich acetate.  The retro color combination is in line with the Ted Baker brand and includes iconic T logo hardware. Colors: black, gunmetal and navy . Available Size: 60-19-155

About Tura Inc.:

Tura Inc. is a leading optical design house based in Manhattan.  Since 1938, the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader.  Tura’s inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry’s first designer brand license with Christian Dior.  Today, Tura employs over 200 people in North America.  The Tura Inc. brand portfolio includes; Tura, Kate Young for Tura, Ted Baker, L.A.M.B., gx by Gwen Stefani, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex.  Tura is a member of the Eschenbach Group of Germany.  For more information, please visit: www.tura.com.

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