Tura Expands Eyewear Collections by Gwen Stefani

Tura Inc., in combination with Grammy Award-Winning musician and fashion entrepreneur Gwen Stefani, is introducing a new line of sunglasses and optical eyewear for the L.A.M.B. and gx by Gwen Stefani brands. The collections offer a mixture of urban shapes, bold colors, and fashion forward styling.

Both the L.A.M.B. and gx by Gwen Stefani collections are emblematic of Gwen’s unique personal style. Gwen is the master of fusing multiple music genres to create her own distinctive sound. Like her music, her personal style is a fashion blend that showcases her innate ability to create fashion that is fresh and original. While both collections are infused with Gwen’s iconic style, they address two different customers.

The L.A.M.B. collection features Gwen’s love of “black and white” by expressing it through graphic uses of stripes, checkers, geometric prints, and color blocking. Her inclination to mix masculinity and femininity in her style is conveyed through the use of bold masculine shapes softened by a feminine color palette. Iconic industrial details on the frames include slot head screws, zipper textures and her custom signature metal tip. This rock and roll edge is juxtaposed with Gwen’s classic Hollywood glamour that adds sex appeal and a luxurious undertone to the collection. Rich pearl and metallic acetates are used throughout the collection to underscore its sophisticated fashion position. The sunglass collection is most noted for its “street” aesthetic; her 90’s influenced shapes with flatter brow lines are on trend.

“gx” is how Gwen signs her emails, and for her, the “x” represents sending her love. gx by Gwen Stefani is designed for her fans who are looking for an affordable way to emulate her style. Trendy retro- inspired “geek chic” shapes dominate with playful uses of pop color. Pop color accents are used most often on the interior of the frame and signature tip stripe. Colorful fade materials, laminates, and block material are used throughout the collection. Gwen’s punk rock roots come through in the use of pyramid studs, metallic logo plaques, and unconventional shapes and colors. Her collection appeals to a young, self-expressive, and creative audience.

“I feel like I’ve been waiting my whole life to get to do this and finally getting to design eyewear is a dream come true! Getting to design two different collections is even better than a dream! L.A.M.B. is chic, modern and beautiful. The glasses are graphic with a lot of black and white. L.A.M.B. is all about my life-long love of classic Hollywood glamour mixed with a cool street style edge. In contrast, gx eyewear is bold, colorful and more playful.” said Stefani.

“We are extremely proud to be partnering with Gwen to introduce L.A.M.B. and gx eyewear. In addition to being a legendary performer, Gwen is a true fashion icon, an innovative designer and a leading tastemaker. This is truly a special opportunity to blend Gwen’s unique style with Tura’s well known commitment to quality, service and innovation,” said Jennifer Coppel, Vice President of Brand Management for Tura Inc.

The L.A.M.B. collection includes 17 ophthalmic styles and 13 sunwear styles, The gx by Gwen Stefani collection will offers 17 ophthalmic styles priced $49.95 USD. Orders for new models due to be released in May will be pre-sold during Vision Expo East.

Frame: L.A.M.B. Style LA004/Taya 

Not your average Cat eye—Gwen mixes a masculine acetate shape, an urban style metal bridge and flirty cat eye corner. The olive green tortoise references to her love of military design.
The color palette includes Tortoise, Olive Tortoise and Black.

Frame: L.A.M.B. Style LA012/Jenna 

A sexy cat eye shape with a bold black and white graphic print inspired by the marble floor leading to Gwen’s front door. Gwen’s love of bold black and white graphics is strongly expressed in this style. The color palette includes Black/Teal, Tortoise/Gold and Black White

Frame: L.A.M.B. Style LA017/Nina 

A glamorous yet edgy design, this is the first metal frame being introduced in the LAMB collection. With an innovative construction, Hollywood golden shine is combined with modern black and gold acetate on the front brow and temple.
The color palette includes Blue, Gold and Black


Frame: gx by Gwen Stefani Style GX017/Ky 

Geek chic at its coolest, this deep playful frame has a bright teal blue ombré for a color splash. For all of Gwen’s youthful exuberant fans.
The color palette includes Raspberry/Purple, Teal/Blue and Tortoise/Black



Frame: gx by Gwen Stefani Style GX018/Pia 

Edgy and hip, this translucent pastel round frame is the perfect for those “in the know.” A two-layer acetate has been carved down to reveal the translucent 2nd layer. Only a thin line remains around the eye rim for a unique color blocking effect.
The color palette includes Green/Black, Purple and Navy/Black


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