Liberty Sport – Eyewear Sponsor for Veterans Charity Ride

FAIRFIELD, NJ – March, 2016 – Liberty Sport proudly takes its place in the next great tradition for our Veterans as the ‘Official Eyewear Sponsor’ of the  Veterans Charity Ride to Sturgis (VCR).  This is the second year for Liberty Sport to support this great event and in 2016 expands the relationship to become the ‘Official Eyewear Sponsor’ to protect the vision of the chosen Veterans on the nine day journey from Los Angeles, California to Sturgis, South Dakota.

VCR crew photo

Founded in 2015 by Veteran Army Paratrooper Dave Frey and Emmy-award winning Director Robert Manciero, VCR uses motorcycle therapy to provide a healing and fun experience for a select group of veterans who need support. “As a veteran myself, I’ve used long motorcycle rides for years as a mechanism to decompress. It occurred to me that others would benefit from the power of motorcycle therapy. VCR provides a group of veterans with the benefits of riding, plus a camaraderie and brotherhood that veterans often have difficulty finding on their own,” says ride founder Dave Frey.

Starting on July 30, the ride to Sturgis will provide 20 veterans a chance to use motorcycle therapy as a way to decompress from the challenges of post-war life. The scenic backroads tour of the Western United States on Indian® motorcycles, Trikes and in Champion Sidecars will have a new route this year with a scheduled stop in Denver, Colorado where a special event will be held in the hometown of one of Liberty Sport’s headquarters.

VCR Riding 2015

Each of the veterans will be outfitted with prescription and/or non-prescription eyewear, from our Switch and Rider Collections to keep their eyes safe on their journey, depending on the eyewear solution they seek. Our Switch product range offers a magnetic interchangeable lens frame options that is equipped with both low light rose amber and a polarized lens option to ensure a light management solution from dawn until dusk.  Our  Liberty Sport Rider

Collection frames offer ANSI Z87.1 rated protection and feature our Powered by SwitchTM Technology.  This technology offers removable magnetic side shields to protect your eyes from wind and debris and feature our

Ultimate Driver Sunset lens with full UVA and UVB protection.  The Veterans will also have the opportunity to select one of the VCR customized logo frames that are being specially customized for this event.

“Liberty Sport is proud and honored to grow our support to the VCR family by providing eyewear solutions to our Veterans who have protected us.   Empowering people in their passions and protecting their vision is a key component of our company mission and the opportunity given to these vets by the VCR does exactly that,” says Angela Gerber, Marketing Manager of Liberty Sport.

An exciting update to the VCR program this year has also just been announced – ‘Hero’s Ride of a Lifetime’ allows the public to nominate two veterans who served in Iraq or Afghanistan to join the ride by telling a little about these deserving heroes. Running from March 16-April 15, two heroes will be chosen to join the group – one rider (motorcycle  license  and  experience  required)  and  one  amputee/disabled  veteran  (motorcycle  license  not necessary), who will ride in a donated Champion Sidecar.   More details and nomination forms are available at Heroes will be announced on Memorial Day May 30th.

About Liberty Sport, Inc.

Liberty Sport is the leading manufacturer and distributor of Sport Protective, Performance Sunwear, Active Eyewear and functions as the Complete Rx Sport Vision Resource.  Our dedication to research, engineering and technology places Liberty on the cutting edge of Rx-able protective eyewear solutions for sports of all kinds and continues to expand its reach into motorcycling.  With distribution through eye care professionals and leading optical chains worldwide, Liberty Sport is committed to promoting awareness for sports eye injury prevention and providing technologically advanced eyewear solutions.  To view the full range of eyewear solutions, visit and  follow  us  on  social:  Facebook:;  Twitter:  @LibertySport29;  Pinterest:  Liberty  Sport. Performance Eyewear Solutions – Authentic since 1929.

Similar Posts:

Next Post
Previous Post