HOYA’s RECHARGE EX3 Offers Patients Improved Blue Light Filter

BEN Computer - HOYA 59191HOYA’s RECHARGE EX3 Offers Patients Improved Blue Light Filter and Scratch Resistance First Blue Light Filtering AR Treatment Boasts Additional Protection

LEWISVILLE, TEXAS, (October, 2013) Data from the Vision Council show patients most desire scratch resistance as the quality they want most in their eye glass lenses. News outlets from USA Today to Popular Mechanics have all run stories on the negative effects of blue light emitted from back lit devices on our eyes, overall heath, and especially on sleep patterns and fatigue.

The original launch of Recharge was the first AR treatment to offer blue light filtering. Today, in response to patient demands and environmental need, HOYA Vision Care is announcing the launch of their next generation of blue light filtering AR treatment- Recharge EX3TM AR treatment.

“The initial launch of Recharge was a big success” stated Barney Dougher, President of HOYA Vision Care, NA. “We have since been able to further improve the blue light filters in Recharge. In addition we enhanced the scratch resistance properties so now Recharge is at the same level as Super Hi-Vision EX3 AR treatment; which has a Bayer rating higher than glass. If I own an independent practice I’m really excited about Recharge. Everyone who walks into your practice should leave with Recharge EX3. The benefits to your patients will differentiate you from the big boxes and the Internet.”

The hazards associated with the High Energy Visible (HEV) Blue Light portion of the light spectrum are well documented. Blue light, including HEV Blue Light, is emitted from hand-held devices such as smart phones and tablets. Symptoms as sleep disorders, headaches, blurred vision, and fatigue can be due to exposure to blue light radiating from hand-held digital equipment. HOYA’s Recharge EX3TM is an anti-reflective lens treatment that reflects the harmful Blue Light away from the eyes.

“We are in this business to bring patients the best possible solutions for their vision and eye health. Independent eye care providers like Dr. Gosling spend time with their patients to get to best possible optical solution. Dr. Gosling’s ‘Digital Media Use Questionnaire’ is available to our

“Our kids especially are using smart phones and tablets more than ever” noted Dr. Thomas Gosling, an early adaptor of Recharge, “The combination of Recharge EX3 with Sync single vision lens is very beneficial. The eye has a muscle that tenses up as it tries to focus on back-lit screens, hour after hour. When this muscle locks up it causes a variety of uncomfortable symptoms. By reducing the amount of blue light that enters the eye, patients will be able to increase their comfort level and reduce eye fatigue, headaches, blurred vision and other related discomfort that can hamper the efficiency we use our smart phones and tablets for in the first place!”accounts” stated Dougher, “Ask your local Territory Sales Manager about Recharge EX3, it is only available to patients from their local independent eye care provider.”
Source: VisionWatch Eyewear U.S. Study, June 2013

About Hoya Corporation

Hoya Corporation is a global technology company traded on the Japanese stock exchange based in Tokyo, Japan, and the leading supplier of innovative and indispensable high‐tech and healthcare products based upon its advanced optics technologies. Hoya is active in four fields of business: The Healthcare provides eyeglasses and contact lenses for retail sales. The Medical provides endoscopic system and intraocular lenses for cataract surgery. The Electronics makes mask blanks and photo masks for the semiconductor devices and LCD panels as well as glass memory disks for HDDs. The Imaging produces optical lenses, SLR/compact digital cameras, lens modules and micro lenses. Hoya now has over 100 subsidiaries and affiliates, and employs over 36,500 people worldwide.

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