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New Transitions® Signature™ VII lenses with Chromea7™

Chase_darkgreyNewest Member of the Transitions® Family of Products Unveiled During Vision Expo West  

LAS VEGAS, Oct, 2013 – Further pushing the boundaries of adaptive lens technology, Transitions Optical, Inc. has launched its most responsive everyday adaptive lenses ever: Transitions® Signature VII lenses with Chromea7™ technology. Available Jan. 7, 2014, Transitions Signature VII lenses will replace Transitions® VI lenses in the Transitions family of products as the optimal lens for maximum indoor clarity and responsiveness to UV outdoors.

Through its revolutionary product development model – Life360™ – Transitions Optical developed Transitions Signature VII lenses to be more responsive in more situations, testing them in more than 200 conditions representing real life lighting situations including various temperatures, weather conditions and geographies. New Transitions Signature VII lenses use the patented Chromea7 technology, an exclusive dye formulation that allows the lenses to be more reactive to indirect sunlight and reflected sunlight, and become even darker on hot days. Transitions Signature VII lenses provide this outstanding outdoor performance without sacrificing indoor clarity, making them the ideal replacement for clear lenses. In fact, in live wearer testing, 8 out of 10 clear lens wearers rated Transitions Signature VII lenses better than their regular clear lenses.

“There is a real opportunity for eyecare professionals to convert clear lens wearers into Transitions lens wearers,” said Brian Hauser, general manager, U.S. and Canada, Transitions Optical. “Transitions VI lenses have been in the market for six years. This is the longest we’ve gone without a generational change, so the new technology will create a lot of excitement. Furthermore, for the first time, we will be bringing attention to our new product technology by calling out both the newness of Transitions Signature lenses and the Chromea7 technology by name in our consumer campaign. Eyecare professionals can recommend this new choice in adaptive lenses with more confidence than ever, knowing that come January 7, all potential lens wearers will be seeing Transitions Signature lenses in all our communication vehicles – from print and TV to social media.”

Revolutionary Testing to Develop a Superior Wearer Experience 

Transitions Optical tested the performance of Transitions Signature VII lenses and the new Chromea7 technology by using its Life360 methodology, which consists of not only traditional laboratory measurements, but also live wearer testing and real world measurements. Testing validated that Transitions Signature VII lenses are more responsive to both direct and indirect sunlight, which means they get darker when facing away from the sun, in reflected light and at different times of day; many of the outdoor conditions that wearers commonly encounter.

Like Transitions VI lenses, Transitions Signature VII lenses will be offered in gray and brown. The difference is that Transitions Signature VII lenses are a more aesthetically pleasing gray and brown.

“The gray tint is a more neutral color, offering true life color and the brown is the best everyday, contrast-enhancing lens we’ve ever offered,” said John Ligas, director, research and development, Transitions Optical.

In wearer tests, Transitions Signature VII lenses had high patient satisfaction, both indoors and

outdoors. Transitions Signature VII lenses were preferred 2 to 1 over Transitions VI lenses. This superior wearer experience is due to an optimal balance of benefits: better darkness outdoors; improved responsiveness in more situations; speed of activation and fade back; and clarity indoors and at night.

“Performance evaluations and measurements are only meaningful if they reflect what wearers are actually experiencing with the lenses, and the live wearer testing of Transitions Signature VII lenses confirms the enhanced wearer experience that these lenses provide,” explained Ligas. “This is why our Life360 approach now guides our product development.”

Product Availability and Education Materials 

Similar to all Transitions lens products, Transitions Signature VII lenses will be available in a range of materials and designs. Leading up to the Jan. 7 availability date, industry professionals can visit TransitionsSignature.com to learn more about the product and order a free launch kit, after completing an online quiz on the site. The launch kit will include a product information sheet, frequently asked questions and answers, and technical product notes.

ABOUT TRANSITIONS OPTICAL

Since Transitions Optical, headquartered in Pinellas Park, Fla., was founded more than 20 years ago, the company has been driven by an innovative spirit and a commitment to partnership. As the leading provider of photochromics to optical manufacturers, Transitions Optical offers state-of-the-art light management technology in virtually every major lens design and material encompassing a family of everyday adaptive lenses and performance sun lenses.

Everyday lens options include Transitions® lenses, which provide indoor clarity and outdoor darkness; Transitions® XTRActive® lenses which provide more activation for extra protection; and the revolutionary Transitions® Vantage™ lenses, the first and only photochromic lenses to darken and polarize outdoors for even crisper sharper vision.
The Transitions® adaptive sunglass line includes a range of products customized in partnership with other best-in-class brands. These products are all designed to provide a visual advantage by increasing contrast, sharpening colors, reducing glare and improving distance and depth perception.

Transitions Optical is dedicated to promoting healthy sight worldwide and to supporting its partners and optical professionals with tools, programs and resources to aid in their individual efforts and help strengthen industry growth. For more information, visit TransitionsPRO.com, or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).

Transitions Optical, Inc. has introduced the newest addition to the Transitions® family of products, Transitions® Signature VII lenses with Chromea7™ technology. Transitions Signature VII lenses replace Transitions® VI lenses as the optimal lens for maximum indoor clarity and responsiveness to UV outdoors – offering a superior wearer experience.

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Comments

  1. syd jenkins says:

    do transition signature VII lenses come in progressive form and are they anti-glare.
    does anyone carry them in toronto canada.

    thank you

  2. Yes, Transitions comes in Progressive form and they are available in Canada from eyecare professionals.

  3. Stephanie Chadwick says:

    I am on a fixed income and I am legally blind in one eye and totally blind in the other. My eye with vision is extremely sensitive to light. I have had transition lens in the past and they were truly a godsend. I’ve been wearing them for six years now. Is there any one that can help me obtain the eyeglasses that I really need? I am desperate at this point. I am not looking for a hand out I just need some help.

  4. Stephanie, do you have a local eyecare professional? If you need help you should contact them. Here are some resources for Free Eye Exams.
    Vision USA-
    • VISION USA provides basic eye health and vision care services free of charge to uninsured, low-income people and their families. VISION USA was established in 1991 by AOA doctors of optometry who donate their services. visionusa@aoa.org or call 800-766-4466  or visit freeeyeexam or Visit www.aoa.org and click on “AOA Public Programs” or call 800-766-4466.
    InfantSEE http://www.infantsee.org/
    • InfantSEE®, a public health program, managed by Optometry’s CharityTM – The AOA Foundation,
    Medicaid
    • Jointly funded, federal-state public health program that is administered by the states. Medicaid provides health care coverage to certain low-income people and families who are U.S. citizens. Each state has their own rules.
    Insure Kids Now
    • Childrens Health Insurance Program-1-877 KIDS NOW (1-877-543-7669) or visit the InsureKidsNow.gov
    EyeCare America
    • American Academy of Ophthalmology, provides free eye exams for qualifying seniors. Eligible individuals receive a comprehensive medical eye exam and up to one year of care for any disease diagnosed during the initial exam, or a referral for a glaucoma eye exam, at no out-of-pocket cost. EyeCare America, (www.eyecareamerica.org)call 1-800-222-EYES (3937).
    Sight for Students,
    • Provides eye free exams and free glasses to low-income, uninsured children. Visit their site at sightforstudents .org
    Lions Club.
    • Lions Clubs are recognized for their service to the blind and visually impaired and should be able to refer you to programs available in your area. Programs and requirements vary by area. Call your local Lions Club chapter or call Lions Clubs International at (800) 747-4448 or visit http://www.lionsclubs.org
    Give the Gift of Sight” (www.givethegiftofsight.org)
    • Provides free vision screening and new glasses to people who can’t afford them. Sponsored by Luxottica Retail, LensCrafters and Lions Clubs International, Gift of Sight also offers an outreach program where trained volunteers visit nursing homes, hospitals and senior centers to adjust eyewear, and provide free vision screenings. For more information, contact your local LensCrafters store. To find a store in your area call 800-541-5367 or visit http://www.lenscrafters.com.
    Knights Templar Eye Foundation:
    • Charitable foundation that provides financial assistance for medical eye care, for those under ages 65 who don’t qualify for Medicaid or have private insurance and can’t afford to pay for care. For information call 847-490-3838 or visit www.knightstemplar.org/ktef. (Note: The Knights Templar Eye Foundation is also a co-sponsor EyeCare America’s Senior EyeCare Program.)
    Prevent Blindness
    • Visit their site at preventblindness .org then click on the affiliates tab at the top of the page.  Click on the drop down box titled “select your state” to find out if your state is included in the program.
    Free Surgery
    Mission Cataract USA:
    • Volunteer Eye Surgeons’ Association,  provide free cataract surgery to people of all ages who don’t have Medicare, Medicaid or private insurance and have no other means to pay. For more information, visit http://www.missioncataract usa.org or call 800-343-7265.
    FREE Eyeglasses
    New Eyes for the Needy:
    • International eyeglass program that accepts donations of used prescription eyeglasses and distributes them to people with www.neweyesfortheneedy.org or call 973-376-4903
    FREE  Medicine Program
    • In cooperation with the patient’s doctor, one can obtain help from the Medicine Program in paying for prescriptions. If eligible, patients may be able to receive eye related or other prescriptions completely free. Call (573) 996-7300 Website: http://www.themedicineprogram.com

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