Shamir Introduces Blue Zero

Shamir launches lenses to protect patient’s eyes from harmful blue light 

 

San Diego, CA – June, 2017 – Shamir Insight, Inc. manufacturer of premium Freeform® progressive and single vision lenses, announces the release of their blue light blocking lens, Shamir Blue ZeroTM. Shamir Blue ZeroTM absorbs HEV blue light, offering premium protection for patient’s visual health. This revolutionary lens provides a protective solution for most Shamir Freeform® designs, making it ideal for everyday progressive, single vision and work solutions.

Shamir continues their dedication to providing the marketplace with the most advanced technologies, premium materials and treatments. Shamir Blue ZeroTM was developed in response to a growing demand of needed protection from potentially harmful artificial light that falls within the 415-455nm range of the light spectrum.

Blue light is found in everyday life, with exposure outside as well as inside through artificial light and digital devices. Overexposure to HEV light can lead to tired eyes, dry eyes, eye strain, insufficient visual contrast and headaches. At worst, it increases the risk of macular degeneration and retinal disease. With continual exposure throughout the day most people experience a hard time falling asleep and daily fatigue.

“With the ever-increasing amount of time people are spending on their phones, tablets, computers and TV it was vital that we met the needs of these patients and offered a protective solution. Shamir Blue ZeroTM allows for ultimate protection indoors from blue light while maintaining nearly clear, lens clarity. We are excited about the opportunity to provide eye care practitioners with this level of protection to their patients. Just as sunglasses are important outdoors, Shamir Blue ZeroTM is as necessary indoors and the marketplace is realizing that.” Mark Becker, VP of Marketing and Strategic Partnerships.

Shamir Blue ZeroTM will be available as of June 1, 2017. Initial indices will include 1.67 and Trivex. If you have any questions or would like more information, please contact your Shamir Account Executive or Shamir’s Admin department at 877.514.8330.

Shamir Insight, Inc., is a fully owned subsidiary of Shamir Optical Industry, Ltd., an Israel-based company, which is engaged in the development, design and manufacture of premium progressive lenses and molds for the ophthalmic industry. Serving as the Sales & Marketing center for the USA, Canada, , Shamir Insight specializes in the marketing of premium progressive lenses under product brand names such as Shamir Autograph III®, Shamir Autograph II®, Shamir InTouchTM, Shamir Spectrum +TM, Shamir ElementTM, Shamir FirstPALTM, Shamir GolfTM, Shamir RelaxTM, Shamir Attitude III®, Shamir DuoTM, Shamir ComputerTM and Shamir WorkSpaceTM. Exclusively designed with proprietary, patented EyePoint Technology®, a groundbreaking software program that utilizes ray-tracing to compute optical properties and simulate human vision, this extensive product line is distributed through a network of over 300 Shamir ReCreating Perfect Vision® partnering optical laboratories. Shamir Insight employs a large national sales force of Account Executives, many of whom are ABO-accredited educators who speak on a variety of optical topics to Eye Care Professionals. Shamir Insight is a member of Vision Council (VC) and the Optical Laboratories Association (OLA). The company was established in 1997 and is headquartered in San Diego, CA.

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©2017 Shamir Insight Inc. All rights reserved. Shamir Insight, Inc. is a subsidiary of Shamir Optical Industries. Shamir InTouch, FirstPAL, Golf, Computer, WorkSpace, Spectrum +, Element and Duo are trademarks of Shamir Insight, Inc. ReCreating Perfect Vision, Shamir Autograph III, Attitude III, Shamir Autograph II, Freeform Lens Technology and EyePoint Technology are registered trademarks of Shamir Insight, Inc.

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