Show to air on Lifetime on Thursday, Sept. 29 at 9 p.m. EST
September, 2016 – This Fall, the adaptive lens technology of Transitions® lenses will be making its debut on one of the most well-known fashion runways in America. Airing on Thursday, Sept. 29 at 9 p.m. EST, Transitions lenses will be featured in a design challenge on Lifetime’s “Project Runway.”
As an authentic wearer of Transitions® Signature® lenses, Tim Gunn, Emmy winning co-host and mentor for “Project Runway,” will be able to offer personal thoughts on the lenses to the season’s contestants. The winner of the challenge will appear with their design in an exclusive Transitions lenses spread in Marie Claire Magazine.
“Through this collaboration we will be able to reach the tremendous fan base that Project Runway has and show people of all ages how Transitions lenses can fit within their personal style or how pairing them with the right frames can even make their look,” said Patience Cook, director, North America marketing, Transitions Optical. “We encourage the industry to tune in on September 29 and help us celebrate the show putting a spotlight on Transitions lenses and eyeglasses as a major style accessory overall.”
About Transitions Optical
Transitions Optical is the leading provider of plastic photochromic (adaptive) lenses to optical manufacturers worldwide. Having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990, and as a result of its relentless investment in research and development and technology, Transitions Optical offers a wide variety of products, setting new standards of advanced performance to provide ever increasing visual comfort and UV protection.
Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics.
For more information about the company and Transitions lenses, visit Transitions.com or TransitionsPRO.com.