September, 2016 – VISION EASE, a global ophthalmic lens marketer and manufacturer, has launched a new line of photochromic lenses at the 2016 Vision Expo West in Las Vegas. The new VISION EASE Photochromic Lens line offers faster activation and fadeback in addition to providing clearer indoor and darker outdoor performances than other photochromic lenses currently on the market.
“In the past, consumers had to compromise comfort and convenience when they purchased photochromic lenses,” said Grady Lenski, Chief Marketing Officer at VISION EASE. “However, that’s all changed now as we’ve developed a photochromic lens that outperforms the national brand at every turn,” he added.
In internal light transmission tests conducted by VISION EASE, the new photochromic lenses are 2.5% clearer indoors than the national brand* and 7.3% darker outdoors.*** The lenses also present a faster activation (27%) than the national brand** as well as a quicker fadeback (44%).**
“Our new photochromic lenses can change as fast as our busy lives do,” said Lenski. “Whether you’re coming inside after being in the bright sun or stepping out from the subway into daylight, you don’t have to wait for your lenses to keep up with you anymore,” he added.
The new VISION EASE photochromic lenses block 91% of blue light outdoors and 43% of blue light indoors. Additionally, the lenses contain an improved true gray color. Upcoming availability of numerous polycarbonate gray styles include: SFSV, A SFSV, D28 Bifocal, D35 Bifocal, 7×28 Trifocal and a decentered Novel Progressive.
About VISION EASE
VISION EASE is a global ophthalmic lens marketer and manufacturer whose solutions empower individuals, businesses and society to be their best. The first to offer lenses that are now industry standards – including lightweight polycarbonate prescription lenses and sunglass lenses that filter high energy visible light – VISION EASE is a trusted partner to independent opticians, optometrists and ophthalmologists, and retail chains throughout the world. For more information, visit www.visionease.com.