Dad’s Don’t Want Ties! Get Dad Eyewear for Father’s Day

Classique Oliviero Contini POP

A lot of unwanted ties will be bought between now and June 2oth (Father’s Day) and most of them will be left in the gift box or the dresser drawer. Better to get Dad something he really needs and will wear like new eyewear! Two billion (yes billion) dollars will be spent on Father’s Day gifts this year  and the optical industry should be getting a bigger share. Consumers are looking for guilt free gifts because of the Big Recession and eyewear is the perfect guilt free gift for the modern father. Dad’s don’t want ties!

Now is the time to put out some good looking point of sale with Men’s Eyewear, like this example from Classique featuring the Oliviero Contini collection, and a strategically placed sign or two with “FATHER’S DAY GIFT CERTIFICATES AVAILABLE!” You gotta put out the bait to catch the fish!

Happy Costa Del Mar Customer

Polarized sports performance sunglasses are always good, especially for Dad’s that like fishing like this guy from the Costa Del Mar Scrap Book. Big fish!

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  1. […] Father’s Day Gift Ideas With Vision June 10, 2012 by Shirley Leave a Comment I said this in my 2011 Father’s Day post – Don’t ask fathers what they want for Father’s Day or their birthdays, they don’t know! Two billion (yes billion) dollars will be spent on Father’s Day gifts this year and much of it on useless items. People will start getting more and more desperate about what to buy so NOW is the time to merchandise and advertise before people start buying those unwanted ties, golf paraphernalia and useless gadgets. Give your optical customers Father’s Day Gift Ideas With Vision. […]