Happy Cinco De Mayo!

Cinco Del Mayo is more of an American Holiday rather than a Mexican one. Margaritas and Mariachis, Tequila and Tacos, Beer and Burritos, Corona and Cuervo, Modelo and Mole! All that liquor adds up to one of the five biggest drinking holidays in the United States.

Seriously, if you are down in Mexico on May 5, the only people celebrating this holiday are expats and boy does it get marketed to the Expats, mainly Canadians and Americans.

The true story is on May 5 1862, the  Mexicans has an unlikely victory over France at the Battle of Puebla. The general was Ignacio Zaragoza.

Now Ignacio Zaragoza was born in a litte town in then Mexico, but now Goliad, Texas and because of that the Texas Senate declared Goliad, Texas as the ‘official place to celebrate Cinco de Mayo. This was back in 1999.

Cinco de Mayo is celebrated throughout the United States, this is evolved into a huge marketing opportunity! Ole! We can thank the liquor companies that saw huge $$$ and started marketing back in the 1980’s.

Cinco de Mayo is a huge celebration in a few cities: Denver has a two day Cinco De May celebration, A Cinco De Mayo Parade in New York, San Antonio, Texas does a big to do, Los Angeles, CA and of course Washington DC, Chicago has a Cinco de Mayo Pub Crawl, Phoeniz and San Francisco have large celebrations.

Of course beer and Margaritas are the top choices. Top five Mexican beers are Victoria, Corona, Modelo, Dos Equis,

  • The National Highway Traffic Safety Administration (NHTSA), says: “38% of all motor vehicle fatalities that occurred each year around May 5th involved impaired drivers or motorcycle operators with blood alcohol concentrations (BACs) of .08 and above.”
  • BACtrack Breathalyzers named Cinco De Mayo one of the deadliest holidays for young drivers
  • On alcohol-intensive holidays like Cinco De Mayo and St. Patrick’s Day, statistics show that a person is killed every 51 minutes as a result of a drunk driving crash.
  • More people drink on Cinco de Mayo than they do on St. Patrick’s Day or Super Bowl Sunday. (Source)

Whether you are having a themed trunk show or celebrating, drive safely.

Happy Cinco De Mayo! Ole!

Resources

The Five Best Places to Celebrate Cinco De Mayo 

How Corona Made Cinco De Mayo an American Holiday 

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