TO DO: Set Up Marketing Calendar For 2012

Can you believe we are almost at the end of the year! We have listed some of the top Wellness Events that you can engage your patients and future patients for 2012.

In between all of these events, you might think about some trunk show, Facebook contests. Also check with your vendors who also maybe participating in some of the below events, i.e Breast Cancer and World Sight Day Challenge.


National Glaucoma Awareness Month  Prevent Blindness America

Cataract Awareness Month-  American Academy of Ophthalmology


Wise Health Consumer Month- American Institute for Preventive Medicine

AMD (Age-Related Macular Degeneration)/Low Vision Awareness Month- Prevent Blindness America


National Nutrition Month American Dietetic Association

Save Your Vision Month American Optometric Association

Workplace Eye Wellness Month Prevent Blindness America

National Eye Donor Month EBAA, Eye Bank Association of America


Women’s Eye Health and Safety Month Prevent Blindness America

National Youth Sports Safety Month National Youth Sports Safety Foundation

Sport Eye Safety Month- American Academy of Ophthalmology

World Health Day (April 7)

Earth Day- April 22


Healthy Vision Month National Eye Institute

National Stroke Awareness Month National Stroke Association

Ultraviolet Awareness Month Prevent Blindness America

National Physical Fitness and Sports Month President’s Council on Fitness and Sports

Older Americans Month Administration on Aging/Presidential Proclamation


Older Americans Month Prevent Blindness America

National Safety Month National Safety Council

Fireworks Safety Months Prevent Blindness America

Light the Night for Sight Prevent Blindness America


UV Safety Month- American Academy of Ophthalmology


Children’s Eye and Safety Month Prevent Blindness America

Cataract Awareness Month Prevent Blindness America

Children’s Vision and Learning Month College of Optometrists in Vision Development (COVD)


Paraoptometric Recognition Week – September 18-24, 2011 American Optometric Association Paraoptometric Section

Home & Sports Eye Safety Month Prevent Blindness America

National Farm Safety & Health Week – September 18-24, 2011- National Safety Council

National Hispanic Month –

  • Hispanics comprise 12 percent of the U.S. population and are the fastest growing ethnic minority in the country. It is projected that the number of Hispanics residing in the United States age 55 and older will reach 11.4 million by 2025. A study conducted by a group from the Wilmer Eye Institute, Johns Hopkins University in residents over the age of 40 years residing in two counties of Southern Arizona indicated that open-angle glaucoma is the leading cause of blindness among Hispanics.


Computer Learning Month Computer Learning Foundation

Halloween Safety Month Prevent Blindness America

World Site Day- Giving Sight

Breast Cancer- Komen For The Cure

Safety Eye month


National Diabetes Month American Diabetes Association

Diabetic Eye Diseases Month Prevent Blindness America

Great American Smokeout – November 18, 2011-  American Cancer Society


Safe Toys and Gifts Month Prevent Blindness America

For other 2012 Events see National Wellness Org Calendar of events for 2012




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  1. Great Post! I am flummoxed by the tiny fraction of practices I visit that have anything resembling a marketing calendar. The payoff that comes from an organized marketing approach will pay dividends all year long.

  2. It is true, we are even getting better at sticking to our marketing calendar and feel that it will make us much more productive and save alot of time and ‘writers block’