We have been talking POP UP stores for awhile. Should you or shouldn’t you? Time and money… What location? As you know companies such as Warby Parker, Tortoise and Blonde, Crap Eyewear and a few others have done pop-Up stores and now they are doing POP UPs within another store. (new trend)
Los Angeles based Sires Eyewear started out about 5-6 years ago, making eco – friendly wood eyewear and showing at ‘POP Up” locations such as Farmers Markets and Street Fairs.
They just showcased their new display on Facebook and look how simple it is. Old wood crates, wood cut surfboards, driftwood, old pipes, twigs and tables. I love the enlarged, framed images of their eyewear.
You can do this just as simply with salvaged materials. It’s eye-catching. Just a thought.