After reading about the most lost items, eyeglasses from people who travel and coming into travel season, these are all opportunties for eyecare providers. People travel for many reasons, business, pleasure and family obligations. Each type of traveller requires different types of clothing and accessories but all travellers need certain items to make their travel easier and fun.
The Vision Council knows this is a big market and guess what, they launched a free app call UV Been Missing Something that provides a packing checklist. Also for Eyecare professionals, a free download is available on for your website that all you have to do is plug in a zip code and a UV factor comes up. More information available on Eyecessorize.
Eye Boggling Travel Trivia
- Over 1.8 Business Meeting in the US per year
- Direct spending on leisure Travel totaled $526 billion in 2010
- Direct spending on business travel $233 Billion in 2010
- 3 out of 4 trips are for leisure
- Mature travelers (those born before1946) represent 21 %of all leisure travelers and those who travel in this group take an average of 4.1 leisure trips each year.
- The Mature Group also comprises 14 % of business travelers. Mature business travelers take an average of 6.7 business trips each year.
- Older boomers (those born from 1946 through 1954) make up 15 % of leisure travelers and take an average of 4.4 leisure trips each year.
- Older Boomers also represent 16 % of all business travelers and these travelers take an average of 10.1 business trips each year.
- Young boomers (those born from 1955 through 1964) represent 21 percent of all U.S. leisure travelers and 22 percent of business travelers. Young Boomers also take an average of 4.1 leisure trips and 5.6 business trips per year.
Those mature and older boomers are your patients and this offers huge opportunities. Plus we are coming into travel season, Spring Break, Skiing, snowbirds and of course the summer.
- One of the things you can do is set up your Store Within a Store with some great travel posters and put various travel items around the posters.
Put together a package pricing ie. lens cleaner, microfiber cloth, large eyeglass case, screwdriver kit for one price. Attractively displayed will catch the eye of your patients and get them thinking about their travel plans. It also makes great gifts.
- If you have a local travel agent, cross merchandise with them, set up Travel displays in their office, and you can use their brochures and posters in yours.
- Check out your local Travel type of groups and cross merchandise with them.
- Make sure you put your Eyecare Travel kit on your website, Facebook or blog.
- Have A Travel Day- this actually comes from AAA. In their mag, people show the Westways magazine on their trip. You could do the same thing and have it posted on Facebook, share your travel stories.
- Set up a window display with old luggage or any luggage (maybe your local luggage store will loan you some) Attractively put your Eye Like To Travel kits around.
Where To Get Eyecare Travel Supplies
- Hilco- Lens cloths, readers, cleaners, eyeglass retainers, screwdrivers, magnifiers, sunclips
- Astucci Cases offers larger eyeglass cases, microfiber cleaning clothes, contact lens cases.
- LBI Eyewear offers both cases and microfiber cleaning clothes and eyewear retainers.
- Nanofilm- AntiFog lens cleaners which are great for cleaning computer screens as well.
- Rons Optical- Contact Lens cases, magnifiers, eyeglass holders, repair kits and make-up glasses, Vizini Visor attachment
- Live Eyewear- Over RX eyewear, Cocoons -great to take along as an extra pair of sunglasses.
- Jonathan Paul– Fitovers and duality eyewear, great for sunglasses
- SwitchVision– Interchangeable lenses, is one pair of glasses with many types of lenses, so the wearer is always prepared for any weather conditions.
For those who are are going on a trip the below is a list of recommendations from Travel Experts: (and myself)
- Extra medications in case your flight is delayed (Medications must be in original bottles, not replacement bottles or plastic zipper bags.) For Carry on.
- A list of your medications,
- Travel-size toiletries in 7.5″ x 8″ plastic zipper bag (3-ounce bottles or smaller) for carry on.
- Travel clothesline- I carry dental floss and clothes pins not the clothesline, extra long shoestrings work just a well.
- Partial roll of toilet paper-. ( I take 2-3 depending on how long I will be gone and what country)
- Travel-pack tissues- I actually carry handi-wipes which is what they use for babies, no tissues, TP works just as well.
- Two band-aids- I carry more than that!
- Hand Sanitizer- I take on vacations only.
- Mints and Gum- Altoids are the best! And I carry on toothbrush and toothpaste.
- Change of underwear- I always carry on no matter how long I am gone, so not an issue.
- Electrical adapter(s) all adaptors or electrical stuff you may need for ipods, cellphone and laptops, cameras. hearing aids.
- Curling iron if you use one (Tell inspectors about it.)- forget that, don’t curl your hair!
- Small pad for notes, pens, pencils, paper clips, rubber bands – are in my rolling desk.
- Business cards or address labels.
- Copy of your eyeglasses or contact lens prescription, passport, travel info and copy of credit cards (hidden away in luggage. I have been ripped off before and to have all this information has saved me major headaches. I could write a book on this alone! You should have been there in my last adventure- Peruvian Standoff in Tujillo, Peru, with me, the police, the taxi-driver, the D.A. the neighbors and the bandits holed up in a house and nobody spoke English! Also had a car broken into in Bali, not fun at all.
- Eyeglass repair kit (The kind with the mini screwdriver and screws.)
- Extra batteries if you wear a hearing aid
- Small roll of plastic tape to repair a ripped luggage- I have a 1/2 roll of duct tape, you can’t miss, but only when I am going out of the country.
- Large plastic zipper bags, and reusable bags are great as well.
- Safety pins – always have.
- Plastic magnifying glass,
- Deck of cards- I travel with 2 decks of cards when going on vacation.
- Paperbacks and travel guide- a definite must, crossword puzzle book as well