Independent Stores Generating Sales From Pinterest

I was going to write this post on our 6 months of Pinterest, but this just came up, will do my Pinterest Evaluation post later.  This gives you some important information on the sell factor on Pinterest.  I would put eyecare professionals in the small boutique category.

The other thing I see, might be another answer to showrooming.. Note how Amazon is at 7% while small boutique is at 12%.

According to the latest study from Bizrate Insights Image Sharing and Shopping Series:

  • Nearly one in five online shoppers claim that their recent purchase at was made after seeing the image on Pinterest.
  • Branded stores came in second at 13% and small boutiques at 12%.’ Source

More Information

About the Survey

The Bizrate Insights Image Sharing and Shopping Series is a set of surveys conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,000 ecommerce retailers in the US and Canada.  Data from this study was collected from 3,741 online buyers from March 22-March 26, 2012.

Bizrate Insights provides free, independent surveys for online retailers. For over 10 years, Bizrate Insights has helped retailers listen to their customers and achieve their end goal of growing sales and consumer loyalty. The Bizrate Insights customer feedback and ratings platform provides retailers a fast and measurable way to track customer experiences, resulting in insights, action, conversion, and customer loyalty. Visit to learn about our free and paid buyer and non-buyer survey and reporting products.


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  1. […] reasons- 1.) It’s the hottest social media platform right now 2.) Studies are saying that more sales are coming out of Pinterest than Facebook. We thought we would do a post on the Pros and Cons of Pinterest for eyecare […]