The Vision Council Makes Commitment to Increase Eye Exams

The Vision Council’s Board of Directors has decided to support the Think About Your Eyes campaign with a $2 million annual commitment for a period of two years and up to $4 million dollars for a national launch. The Think About Your Eyes campaign has resulted in +6% more eye exams in the campaign markets over the last year. This is a significant improvement vs. the current flat trend of the industry.

“The Vision Council is proud to support the Foundation for Eye Health Awareness and the Think About Your Eyes campaign, and is committed to furthering the goals of the organization and its efforts,” said James Shyer, Chairman, Board of Directors, The Vision Council. “By spreading the word about eye health and the importance of yearly comprehensive eye exams, the Think About Your Eyes campaign is an excellent complement to the existing consumer outreach programs of The Vision Council and ultimately good for the entire industry.”

The Vision Council contribution is contingent on others from the vision community joining the expansion. The Foundation is actively seeking support for its mission to raise awareness about vision health and the need for yearly comprehensive eye exams through contributions from other industry leaders and organizations. For more information, visit

What Does That Mean to You?

Good news, more press, more Tweets and more eye exams and eyewear being sold through eye care professionals.

Eye Care Professionals who have participated in the ‘Think About Your Eyes’ campaign reported business increases up to 6%. 6% is a huge increase and easy to get involved.

First go to Think About Your Eyes (another linking opportunity) Go to Add My Practice, Download the other resources and voila, you now have links and are participating in helping people to see better. How Great is that?




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