Party Time At WileyX To Celebrate 30 Years At VEE 2017

Wiley X®, Inc. is celebrating 30 years in business in 2017, and the company has several special activities planned to mark the occasion during the upcoming Vision Expo East, March 31-April 2 at New York City’s Javits Center.  Key among these special activities will be a 30th Anniversary Champagne & Wine Happy Hour on Saturday, April 1 from … [Read more...]

ClearVision Optical Wins Stevie Awards

Hauppauge, NY – March 2017 – Optical industry leader ClearVision Optical was recently honored with five awards at the 11th annual Stevie® Awards for Sales & Customer Service. The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals.  … [Read more...]

Happy National Ear-Eye Muff Day 2017

March 13 is National Ear Muff Day! Once upon a time a 15 year old kid named Chester Greenwood, got tired of keeping his ears warm which ice skating in Maine. At 18 years old, he patented his Champion Ear Protectors. When he died in 1937 he had over 100 patents. Even better, The Smithsonian Institute named Greenwood one of America’s top 15 … [Read more...]

Modern Optical Launches GB+ For Women At Vision Expo

Value Eyewear leader, Modern Optical International is launching new eyewear for larger women and has some fabulous show specials at Vision Expo East 2017. 43 x 43 Promo celebrates Modern's 43 years in business with a buy 43 and get 43 frames FREE and a New Account Promo. Exciting Stuff happening. The new women’s collection GB+ comes with … [Read more...]

Automeyes: The Future For Eyecare Professionals

Last year I participated in a test market program for Automeyes and it is amazing and it worked. I took a selfie of myself and sent it to Automeyes to get fitted and upon receipt of the eyewear, I could see great. It was simple and easy to do. While this video speaks to doing it inhouse, I can also see this for eyecare professionals who are … [Read more...]

Happy National Barbie Day

National Barbie Day is March 9 of every year. Barbie was introduced by Mattel in 1959 and continues to be one of the most iconic and best selling dolls ever. Eyewear and Sunglasses have played a big part in Barbie iconic outfits and her various careers over the years. Resources  Good … [Read more...]

ClearVision Announces its 2017 Sun Collection

Hauppauge, NY –2017 – Eyewear industry leader ClearVision Optical introduces its 2017 Sun Collection featuring more cohesive design philosophies across brands, new patterns and materials, and upgraded constructions. ClearVision, at its core, is a solutions-based company. This is why the 2017 Sun Collection is comprised of both high-performing … [Read more...]

Pop Up Fashion Shows, Celebrity MC Trend Presentations to Take Over Vision Expo East

New designers and over 5,000 brands headline the top eyecare event in the Americas. Alexandria, VA – March, 2017 – International Vision Expo East, taking place at the Javits Center in New York, NY (Education: Mar. 30-Apr. 2; Exhibition: Mar. 31-Apr. 2), has announced the addition of pop up fashion shows and celebrity-hosted trend presentations … [Read more...]

Santinelli at the NIDEK Co., Ltd. 20th Lens Edger Summit

Hauppauge, New York, March, 2017 – Soon after becoming the exclusive U.S. distributor of NIDEK lens edging equipment, Santinelli International envisioned and initiated an annual Worldwide Lens Edger Summit Meeting for NIDEK’s 95 global distributors. This year, the entire group commemorated the 20th anniversary of these Summit Meetings in Milan, … [Read more...]

The Vision Council At South By Southwest

The Vision Council to Educate About Blue Light, Digital Eye Strain at South by Southwest (SXSW) as Official Health Lounge Sponsor Experts on hand to discuss harmful effects of blue light and digital eye strain, and available lens technology solutions available Alexandria, VA (March, 2017) –The Vision Council will be sponsoring the official … [Read more...]

Costa to Offer OCEARCH Trip Sweepstakes, Celebrity Meet-and-Greet at VEE

DAYTONA BEACH, Fla, 2017 – This year at Vision Expo East, Costa will be offering eyecare professionals (ECPs) an opportunity to win a once-in-a-lifetime trip to join the OCEARCH team on their boat in New York this August. All VEE attendees can also meet Founding Chairman and Expedition Leader Chris Fischer of OCEARCH at the Costa promotional booth … [Read more...]

Store Layout and Fixtures to Avoid Retail Theft

Your store design doesn’t just help lure customers in and encourage them to make key purchases throughout your store. It’s also ideal for deterring shoplifters and preventing problems with merchandise disappearing. Over the past few years, research centers have concentrated on learning how to decrease shoplifting. While your employees and their … [Read more...]

New Survey Says Blue Light Education Needed

PINELLAS PARK, Fla., 2017 – As employees of all ages continue to use digital devices more than ever, harmful blue light protection remains a hot topic. New findings from Transitions Optical, Inc.’s 2017 Employee Perceptions of Vision Benefits surveyi, conducted by Wakefield Research, unearth the generational differences seen in blue light attitudes … [Read more...]

FastGrind Releases New Conversion Photochromic FT28 Lens

Super Optical International will officially release their all new Conversion photochromic FT28 lenses at Vision Expo East in New York. The Conversion technology quickly changes from light to dark and back, while blocking harmful UV rays. This completes the entire line of Conversion technology, along with the ADDvantage HD Plus digital progressives, … [Read more...]

Oreo Sunglasses For National Oreo Cookie Day Is March 6

National Oreo Day would normally have been my favorite it is Ok to scarf down a box of Oreos Dunked in Milk Day. But alas, I am boycotting Nabisco products (They support Monsanto) That said, if I had to only pick one cookie to live on, it would be Oreos and who doesn't love Oreo Cookies? March 6 is the Birth of the Oreo Cookie back in 1912 … [Read more...]