Modern Optical Adds New Eyewear For 2018

Value eyewear and managed care leader Modern Optical International announces new releases to its Modern Art Collection. Modern Art makes elegance and sophistication accessible to all women. Ultra-feminine detailing and tasteful embellishments define this well-curated collection. Practical as well as beautiful, styles include such highly desirable … [Read more...]

Computer Security Day is November 30

One of my Go -To guys on online security is Dan Feldman of DBA Designs. Poor guy, he probably gets 3 screen shot messages a month from me.. WHAT IS THIS, I THINK WE HAVE BEEN HACKED...! He coached me to change my passwords at least 3 times a year if not more. He has calmed me down, when we have been hacked and our webserver(s) hacked. He's the … [Read more...]

SECO 2018 Launches Customized Educational Content For Alzheimers

In recognition of Alzheimer’s and diabetes awareness month, SECO offers tailored content to support professionals caring for affected patients  ATLANTA, GA — November, 2017 — SECO International, the world’s largest continuing education meeting providing optometrists and ophthalmic professionals outstanding educational opportunities since 1924, … [Read more...]

Who’s Your Competition?

The eyewear industry is expected to reach $136 billion by 2021 according to Euromonitor. That includes eyewear, sunglasses, accessories and readers.  2017 was a year of many changes in the optical industry. Essilor merged with Luxottica, Hoya bought to  bought VisionEase Lens, 3M Safety and got into the 3D eyewear arena. Hilco acquireded, … [Read more...]

Writing Ad Copy That Will Get Your Optometric Practice Noticed

Did your Facebook ad get noticed? Are you reluctant to advertise on Facebook because you don't know what to say? VisionWeb has provided four tips to writing Ad Copy that will help get your Ad noticed and clicked on. Newspapers, billboards, and phone book listings used to be the main advertising strategy that your optometric practice employed to … [Read more...]

18 Keys To Successful Optical Trunk Shows

As you are planning your eyecare marketing for the rest of 2017-18? Consider adding Eyewear Trunk Shows to your calendar of events. Many offices report increasing their trunk show presence for 2017 and it is something to consider and plan for 2018. Top reasons for having Trunk Shows: Increase revenue. Shortens the sales cycle. … [Read more...]

Infographic: Comfort Foods By State

The other day we ran the post on America's Fattest Cities. We suggested that eyecare professionals adopt a Health Message in 2018 and target their market with Food and Exercise programs. Another idea, is to target healthy alternatives to Comfort Food. For instance we in California, the home of the Fish Taco's, there are alternatives, no fried … [Read more...]

Annual Report: Crowdsourced Eyewear 2017

2017 was an interesting year for crowdsourcing in the optical and eyecare industry. Believe it or not, the number of crowdsourced eyewear and accessories went down with only 94 crowdsourced entries. (One from Japanese faavo). The most familiar refrain is the same-we-have-been-hearing-this-for-3-years-already-boring-story. Other than … [Read more...]

Small Changes That Can Help You Lose Weight

Probably the two most popular New Year's Resolution are 1.) Get in Shape and 2.) Lose weight. As much as we would love to lose weight and get in shape, it is difficult. We found this some easy tips that can help you lose weight and not have to be on a strict diet. … [Read more...]

25 e-tail Eyewear Entrepreneurs

At one time Selling online- or e-commerce was tantamount to being ostracized from eyecare professionals. One of the first big e-tail eyewear online, framesdirect.com was started by two optometrists back in the mid 1990's. Over the years quite a few eyecare professionals have tried to get into the online game only to find out it is tough going then … [Read more...]

Opti-Fun For World TV Day

World TV Day is Nov 21 and while we are all worried about blue light, the repairman does not care and calls it as he sees it.. Low Def Vision.. … [Read more...]

Silhouette UK 2016 Christmas Window Winner

If you are looking for Holiday Merchandising Ideas, the winner of Silhouette's (UK) 2016 Christmas Window Competition was H & H Eyecare in Altringham. A 'minimal' and elegant look that is appropriate for all and best can be carried over and updated through January . … [Read more...]

We’ve Got Class(es)

Yes, most of our readers seem to have a good deal of class…but do they have classes? As we move into the holiday season our attention is torn between finishing up the year on a solid plus while at the same time decorating our homes and buying presents for our loved ones. With Thanksgiving just around the corner, our attention is divided even more. … [Read more...]

18 Eyecare Entrepreneurs For Entrepreneurs Day

November 21 is Entrepreneurs Day which always falls on the 3rd Tuesday of every November. An Entrepreneur is defined as' person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.' which describes every independent eyecare practice including opticians, optometrists and … [Read more...]

Bausch And Lomb Recycle More Than 7000 Pounds of Waste

First Sponsored Contact Lens Recycling Program Collects More Than 7,000 lbs. of Waste LAVAL, Quebec, Nov., 2017: Valeant Pharmaceuticals International, Inc.'s (NYSE: VRX and TSX: VRX) wholly owned subsidiary, Bausch + Lomb announced that its unique ONE by ONE Recycling Program has recycled a combined total of more than one million used contact … [Read more...]