The 60 Minutes Luxottica Show Was Fake News

Back in 2013, 60 Minutes ran an expose on Luxottica, claiming they owned 80% of the eyeglass market and they were basically gouging consumers on pricing (Sticker Shock) This is no more true today than it was four years ago. Today, we just have another term for the piece, “FAKE NEWS. The problem was and still is that we, optical professionals bought … [Read more...]

Seven Up-cycled Eyewear Displays With Music Motifs

I think we know how important music is to us to our peace and sanity. Due to the growth of music in general, not only are Singers getting into the eyewear game, a few eyewear companies are based upon Musical themes. American Eyewear, Black Optical, Initium Eyewear, La Golondria Eyewear, Hydes Spectacles to name a few. A few eyewear companies,  … [Read more...]

WileyX Selected As Small Business of The Year

California Small Business Day™ 2017 Honors Eyewear Company  Known for Superior Visual Performance and Cutting-Edge Protection   Wiley X®, Inc., an innovator in premium protective eyewear since 1987, has been recognized as a “Small Business of the Year” for California’s 16th Assembly District.  Chosen by State Assemblywoman Catherine Baker, the … [Read more...]

Independent Optical Laboratories In The United States

What is an independent? This question came up when people were trying to put together a list of Independent Optical Laboratories. If a lab only offers propriety products are they an independent? Augen as an example. Yet Augen Optics is a family owned and operated lens manufacturer out of Mexico and operates out of San Diego with a lab. If they have … [Read more...]

Fork, Spoon And Knife Eyewear For National Picnic Day

Another Who Knew Holiday! National Picnic Day is June 18 and Fathers Day. Of course we found the perfect utopian. utensil eyewear to wear for a perfect Knife Day. But what to Eyewear out of all these choices? We found from Custom Frames out of Germany, this Fork and Spoon look detachable. Interesting concept, not only could you eat with it, but … [Read more...]

The Modernization of Tura

One of the most prevalent, yet challenging, tasks in today’s ever-evolving fashion landscape, is adapting to the “now”. Conscious of this notion, Tura understands that often times what worked yesterday, might have to be modified to be successful today. Conversely, one might argue that equally important is maintaining the essence of what made Tura … [Read more...]

Optical Ownership: DeRigo x Boots x Walgreens

DeRigo is a fairly new player in the US optical industry, but not in Europe. Launched in 1978 they have quickly grown, especially with the purchase of Lozza Italy and REM eyewear in 2016. They officially entered the USA and Canada market in 2010 via Marr International. Propriety Brands- DeRigo: Police, Sting, Lozza Licensed Brands-DeRigo: … [Read more...]

How To Use The Lensmeter – A Simple Spherical Single-Vision Lens

Feel comfortable reading a simple spherical single-vision lens in the lensmeter. As you’ll see, when you watch the video, LaramyK is putting together kits, available for OpticianWorks Total Access members to check out, that contain various types of lenses, frame fronts and assignments, to give you the ability to gain some practical experience. The … [Read more...]

New Launch: KODAK Total Blue Finished Single Vision Lenses

Signet Armorlite introduces the availability of Kodak Total Blue Finished Single Vision Lenses in 1.60 and Aspheric 1.67. The exposure of potentially Harmful Blue Light is increasing every day in every age group. With the addition of finished single vision lenses, Kodak Total Blue Lens offers HEV Blue Light Filtration for every patient, at every … [Read more...]

Optical Ownership: HAL Holding N.V. x Grand Vision

Over the years, you have probably heard the name Hal Holding's. Who are they and what do they do? According to their website: HAL Investments B.V. is a private equity firm was founded in 1873 and is based in Rotterdam, Netherlands with an additional office in Amsterdam, Netherlands. HAL Investments B.V. operates as a subsidiary of HAL Holding … [Read more...]

Shamir Goes 100% Digital Freeform

San Diego, CA – June, 2017 - After continually being at the forefront of technology in the optical industry, Shamir is taking a forward-facing measure, removing all molded product offerings and announcing the move to 100% digital, Freeform® lenses. No longer feeling it’s appropriate to support old technology, moving forward, Shamir will only offer … [Read more...]

10 Ways To Market For National French Fry Day July 13

Normally we would not promote a marketing event for junk food like French Fries. We all know many people that won't order French Fries, but they certainly will be the first to take them off our plates. Like anything, eating FF in moderation is the key, because French Fries are high in Fat, Calories and Cholestral. That said, what can you do … [Read more...]

Optical Ownership: Luxottica x Essilor

Will the Luxottica- Essilor merger go through? I would say that if the Monsanto and Bayer, two of the largest toxic- pesticide companies in the world went through then  Luxottica - Essilor will most likely pass inspection. With them merging, who will own what? Both have online presence, both have 'propriety' brands as well as licensed … [Read more...]

Is that Online Eyewear Company Legitimate?

I attended an Earth Day event and a local San Diego online clothing company with bamboo sunglasses had a booth. Looking at the bamboo frames, I noticed there were no marking on the temples, no Country of Origin, no CE. I tell the guy, hey this is illegal, eyewear is classified as a medical device and you have the markings on the frame. He got a … [Read more...]

Pros and Cons Of Private Label Eyecare Products

What is private label? It is when a product is designed, manufactured or packaged for sale under the name of the retailer rather than that of the manufacturer.' Over the last several years it appears that Eyecare professionals have many more options in the Private Label sector: eyewear, eyeglass accessories and maybe some contact lenses if they … [Read more...]