Vision Expo West Expands Boutique and Luxury Eyewear Exhibitors

New exhibitors and upgraded booths in the Galleria and the Suites make Vision Expo the largest showcase of independent eyewear designers all under one roof Alexandria, VA – August, 2017 – International Vision Expo West 2017 has confirmed an increase in exhibitors and expansion of many existing exhibitor booths in the trendsetting Galleria on the … [Read more...]

The Vision Council Eyecessorize Fall Winter 2017 Trends

Alexandria, VA (July, 2017) –The Vision Council’s Eyecessorize fashion eyewear campaign will release its fall/winter 2017 trend kit to more than 400 fashion, health and lifestyle editors nationwide, highlighting the season’s top four trends. Curated by The Vision Council, the trends are as follows: Athleisure Infusion, featuring sporty … [Read more...]

Learning To Love The Hate

“People hate as they love, unreasonably.” ― William Makepeace Thackeray  If you follow some of the online optical forums you see Optometrists and Opticians complain about customer complaints. Every manner of euphemism is thrown out about the haters who hate and are of course being unreasonable in their description of XYZ Optometry and whatever … [Read more...]

35 Ways To Use And Reuse Microfiber Cleaning Cloths

Dan Feldman of DBA Designs just sent us a sample of his micro-fiber cleaning cloths he made up. It served to remind us the importance and value of large, good quality and branded cloths as an excellent marketing tool. Years ago, we did a post on Take 5. Take 5 is trying to add $5.00 to each sale. A very easy way to add on to the sale is to sell … [Read more...]

The Vision Council Announces Directors’s Choice Awards

Alexandria, VA (July, 2017) – The Lab Division of The Vision Council announced today the industry veterans who will be recognized during the Directors’ Choice Award and 18th Annual Lab Division Hall of Fame celebration on Wednesday, September 13 in conjunction with the Lab Division Meeting and International Vision Expo West. The Division has … [Read more...]

Santinelli International takes Philly

July, 2017, Hauppauge, NY – Santinelli International, the leading distributor of lens finishing equipment, recently convened in Philadelphia, PA for their annual National Sales Meeting. July, 2017, Hauppauge, NY – Santinelli International, the leading distributor of lens finishing equipment, recently convened in Philadelphia, PA for their annual … [Read more...]

Security Doors As Art

In many parts of the world including the USA, shops including eyewear shops employ the use of a security device which is akin to a garage door. Many of these doors are a blank slate, but some are using the doors as a canvas to their optical brands. … [Read more...]

Celebrating National Clown Week

National Clown Week is the first week of August every year. Yes, there is actually a full week devoted to clowns. Clown Eyes according to the Urban Dictionary means; overwhelming sadness inside but unable to shed tears The expression 'Naked as the eyes of a clown' according to Yahoo is  'just a creative way of saying naked and … [Read more...]

Think About Your Eyes Debuts New Creative Campaign

Think About Your Eyes  debuts a new creative campaign the week of July 31, featuring two new commercials—the first new creative since the campaign’s launch in 2007. The commercials, developed after months of research and creative development, reach the public on an emotional level, celebrating sight and everything it brings to people’s … [Read more...]

What’s It Worth Shark Eyeglass Cases

It is really hard to write about Skarkskin eyeglasses cases. With the amount of shark finning and the killing of sharks, one has to wonder how they got the skin. Shark skin at one time was used for eyeglass cases. Dried, but untanned sharkskin is called shagreen and was once used for sandpaper and the membranes on drums in places like the South … [Read more...]

August Is Childrens Eye Health And Safety Month

CHICAGO (July, 2017) – As children in most parts of the country head back to school, Prevent Blindness, the nation’s oldest non-profit eye health and safety group, asks all parents and caregivers to set their child on a path to success in the classroom with a certified vision screening or eye exam. More than one in 20 preschool-age children and … [Read more...]

Shark Tales and Shark Shades For Shark Week 2017

I really didn't think we would be able to find a different pair of Shark Shades for Shark Week 2017. We really scour the oceans for a new look to eyewear. No fish tale this, at the last minute we caught whopper in the creative genius of German optician turned artist, Optik Kultur. It is smooth sailing with the rimless Flat Top for the shark, but … [Read more...]

What To Eyewear With Shark Shoes?

It's Shark week and since it is officially the start of Back To School, we bring to you some of the cutest shark shades along with shark shoes for kids. Starting off with Crocs Shoes and Shades, known the world over as one the most comfy shoes in the market, we love the shark Crocs for kids to be matched by Crocs eyewear for … [Read more...]

Shark Tank: Ophthalmologist Makes Deal With Lori Greiner

Over the years, several doctors have been featured on Shark Tank as well as several eyewear companies. In March of 2017 a San Diego ophthalmologist invented Sleep Stylers, hair curlers to wear when you sleep and scores a deal with Lori Greiner. Tara Brown MD, story was that she was tired of taking an hour to fix her long hair every morning and … [Read more...]

Prevent Blindness Continues To Advocate For Children Vision Benefits

On July 25, the United States Senate voted 51-50, with the tie-breaking vote cast by Vice President Mike Pence, on a motion to proceed to consideration of legislation that would ultimately repeal the Affordable Care Act (ACA). With the Senate floor now open to debate on legislation that is still unclear, the Senate will take up amendment and … [Read more...]