Free Frames At Vision Expo East 2017

Don't forget your business cards and be sure to go see Silhouette at Booth #2721 at Vision Expo East 2017 to enter a drawing for FREE Silhouette Frames.. Silhouette will showing all their other collections along with a few show specials. … [Read more...]

Rustic Merchandising: How To Display Wood Eyewear

Earth Day is April 22 and Arbor Day is the last Friday in April of every year (April 28). With the growth of Wood and Natural materials in eyewear it makes cents (sense) to reuse natural materials such as wood to present your products in an eye-catching way. People are 'Going Green' and looking for eco friendly options in their apparel and … [Read more...]

Signed (Randy Jackson) Guitars and (Shaquille) Basketballs At VEE17

Zyloware has a lot going on at Vision Expo East 2017. Raffles, Free Stuff and other show specials! For Basketball Fans this is  your chance to win a Basketball autographed by Shaquille O'Neal on Friday March 31st. For Musicians on Saturday April 1st, Zyloware is giving away an Authentic Randy Jackson Guitar sing by Randy Jackson. Sunday … [Read more...]

Artistic Eyewear by Zahide Betul Sahin

One of the advantages of being on Eyewear Forums, is that a multitude of people are out looking for something to write about, unusual product and art. Ergo: Portland artist Zahide Betul Sahin artistic interpretation of eyewear. On her website she has 45 looks of fantasy eyewear for us to drool … [Read more...]

Lighting And Employee Productivity

One of the proactive issues you can do something about today with your staff is to evaluate the lighting in your eyecare office. Research has shown that the lack of proper lighting and sun can effect both the mind and the body. Since Americans spend 90% of their time indoors, improper lighting can lead to poor morale and a condition called SAD. … [Read more...]

Celebrity Watch: Lisa Loeb At Vision Expo East 2017

Nominated Grammy award singer Lisa Loeb will be making her appearance again at Vision Expo East 2017. She will be at the Classique Eyewear's new booth G843 on Friday, March 31 from 1 to 4:30. For those who like music, she is a sweetheart and a not to miss celebrity. In addition, Classique will be launching several new collections and a superb … [Read more...]

What Color Is Your Website?

I hate, hate, hate black background websites and I can predict 100%, that the person who designed or OK'd the website was a man. I hate them because they are difficult to read and in fact, will not read them. When you think about it, what does black mean? If you are exploring streets at night, would you rather walk down a brightly lit street or a … [Read more...]

Should Eyecare Professionals Be Selling Online?

It was interesting to read some of the comments when we ran our Free Nites At Vision Expo. Quite a few eyecare professionals were interested in selling online, not how to compete against online sellers, but how to set up and sell their products online. It just goes to show you how fast things can change in our industry. Over the years, we … [Read more...]

Tura Adds Brand Extensions To Four Collections

NEW YORK (March, 2017) – Tura Inc., expands collections to a new and wider demographics along with a wider range of pricing: Kate Young for Tura, Ted Baker, Lulu Guinness, gx by Gwen Stefani Kate Young for Tura  Fashion eyewear pioneer Tura Inc., and renowned celebrity stylist Kate Young announced the Kate Young for Tura 2017 optical and sun … [Read more...]

Prevent Blindness x Allergan= Free Vision Screenings

CHICAGO (March, 2017) – Prevent Blindness, the nation’s oldest volunteer eye health and safety group, and Allergan (NYSE: AGN), a global leader in eye care for nearly 70 years, have embarked on a joint effort to promote healthy vision. As part of their recently launched ‘See America’ initiative, Allergan is working with Prevent Blindness to sponsor … [Read more...]

Eyecare Profitability Via Open Book Management

The first time I ever was involved in Open Book Management was about 30 years ago in an optometrist office. At the start of the Staff meeting- he relayed the optical numbers to his staff- how many frames sold, how many second pairs, sunglasses, add ons and multiple pairs. When multiple pair sales were not reaching goal, the staff discussed ideas on … [Read more...]

Meet The Jimmy Crystal Designer At Vision Expo East

A&A Optical announces an in-booth product demonstration at the International Vision Expo & Conference at the Javits Convention Center in New York on Friday, March 31, 2017, 12:30 - 2:30 p.m. Attendees are invited to discover the Shine and meet and greet with Product Development Manager and Frame Designer, Walter Roth of Jimmy Crystal  at … [Read more...]

97 Vision Charities Around The World

Every couple of years, we update our Vision Charity listings. There are hundreds that probably should be included in this list including local charities. Our apologies for those we missed. We do advocate some type of give back program, whether it is promoted or quietly done. Giving back does not necessarily involve money, time and donations … [Read more...]

Seven Lucky Green Glasses For St Patrick’s Day

Despite the fact the original St. Patricks color was blue, it seems that the color Green has won over the blue. Most likely because that Ireland is known as the Emerald Isle. If you don't want to be pinched (an American tradition) and don't want to wear green clothing, green eyeglasses and or sunglasses will suffice. We found Seven (7) lucky … [Read more...]

Shady Merchandising With Sunglass Trees

As the consumer is searching for natural options and maybe you offer natural materials such as wood or cork or even marble or some of your products have a Plant Trees give back platform why leave them in limbo by putting them with the rest of your wares. Sunglass trees are easy DIY projects. There are plenty of broken branches around that can … [Read more...]