Shark Tales and Shark Shades For Shark Week 2017

I really didn't think we would be able to find a different pair of Shark Shades for Shark Week 2017. We really scour the oceans for a new look to eyewear. No fish tale this, at the last minute we caught whopper in the creative genius of German optician turned artist, Optik Kultur. It is smooth sailing with the rimless Flat Top for the shark, but … [Read more...]

What To Eyewear With Shark Shoes?

It's Shark week and since it is officially the start of Back To School, we bring to you some of the cutest shark shades along with shark shoes for kids. Starting off with Crocs Shoes and Shades, known the world over as one the most comfy shoes in the market, we love the shark Crocs for kids to be matched by Crocs eyewear for … [Read more...]

Shark Tank: Ophthalmologist Makes Deal With Lori Greiner

Over the years, several doctors have been featured on Shark Tank as well as several eyewear companies. In March of 2017 a San Diego ophthalmologist invented Sleep Stylers, hair curlers to wear when you sleep and scores a deal with Lori Greiner. Tara Brown MD, story was that she was tired of taking an hour to fix her long hair every morning and … [Read more...]

Prevent Blindness Continues To Advocate For Children Vision Benefits

On July 25, the United States Senate voted 51-50, with the tie-breaking vote cast by Vice President Mike Pence, on a motion to proceed to consideration of legislation that would ultimately repeal the Affordable Care Act (ACA). With the Senate floor now open to debate on legislation that is still unclear, the Senate will take up amendment and … [Read more...]

Costa Offers Eyecare Professionals New Ways to Join its #KickPlastic

DAYTONA BEACH, Fla. – 2017 – Just in time for Shark week, Costa is giving eyecare professionals a chance to help save our oceans. Plastic kills thousands of marine life per year and that includes Sharks. Humans dump the equivalent of a garbage truck of plastic into the ocean every minute, and one in four fish tested have plastic in them. Being … [Read more...]

What Is A Sharks Favorite Sunglasses?

It's Shark Week and the what type of Sunglasses do Sharks wear? Ray-Bans of course. … [Read more...]

eyeRead: The Shark Club

This year for Shark Week and our annual Shark Read, we decided not to do a serious business oriented book. Instead we have a easy to read Beach Book from Ann Kidd Taylor. Ann's heroine loves the water and is bitten by a shark as a child. This turns into a life-long career choice studying sharks. After one of her gigs is over she comes home to … [Read more...]

Should You Swim With Sharks And Start An Eyewear Business?

It seems that everybody has a brilliant idea for an eyewear collection. You read about it on Optical Forums, where I do start, where do I get  product, what do I need and the best of all.. I have a brilliant idea for a line. Then you read on the Crowd-Source sites: .. 'we were surfing and we couldn't find the right 'wayfarer' type glasses … [Read more...]

New and Now in Social Media

What’s new in social media? Everything. Here are some of the hottest trends, along with some tips on putting them into practice. MESSAGING Want to talk to Millennials? Then Forbes suggests over-the-top (OTT) and SMS messaging. OTT is instant messaging services offered by third parties such as Facebook’s WhatsApp. According to Hubspot, … [Read more...]

New Crocs™ Eyewear Junior Styles for Back to School

2017: A&A Optical announces the release of two new styles from Crocs™ Eyewear Junior Collection. Crocs™ Eyewear Junior Collection features the Crocs™ brand’s signature spirit, with the vibrant colors and comfort kids love. Ideal for an active child’s lifestyle, all styles are lightweight for minimal pressure, flexible for easy adjustments, and … [Read more...]

Haiti School of Optometry To Be Established

(Denver, CO: July 2017). A Memorandum of Agreement has been signed to establish the first ever School of Optometry in Haiti. The School is a collaboration between l’Universite d’Etat d’Haiti (UEH), Brien Holden Vision Institute, Optometry Giving Sight, VOSH International and Charity Vision with support from University of Montreal. The signatories … [Read more...]

Tips on Dealing With Customer Complaints

We all have customer service horror stories, don’t we? We do our best to meet and exceed expectations, but mistakes happen. Nobody likes to think about angry customers, owning up to our mistakes, or maybe worst of all, having to deal with a situation that was beyond our control. How do you handle a bad situation properly, and  have a good chance … [Read more...]

Customer Service and Body Language

What does your body language say about you? How does your body language transmit to your co-worker and patients? In these times of texting, messaging, Facebooking, Snapchatting, we may forget how important communication is face to face. That does not just include words and tone of voice, it includes your whole body. This is what we know: … [Read more...]

TO DO: Prepare For Contact Lens Health Week Is In August

Coming up is a very important week for eyecare practices. I would venture to say that 99% of all practices have patients that abuse their contact lens regimes, have bought contact lenses online from 'non-safe' sources and have experienced eye infections due to contact lens wear. That said, for the last three years the CDC, has collaborated … [Read more...]

The Lulu Guinness Large Fit Eyewear Collection

All good design should address an issue or meet a need. This sentiment is held close to mind at Tura, where we deeply value the research portion of the design process. It is through this research that we recently discovered a void in the marketplace for fashionable women’s eyewear in larger sizes.  Through extensive travel across the U.S and … [Read more...]