Optical Fun: Rhino Vision

Save The Rhino Day is May 1 and World Rhino Day is celebrated September 22. We have this day because due to loss of habitat and poaching, the numbers of Rhinos are rapidly decreasing with 3 out of 5 species are critically endangered.. In fact in 2016, the Black Rhino was officially declared extinct. South Africa is losing one Rhino every 18 hours. … [Read more...]

Automeyez Launches PDq A Faster PD Measuring Tool

Coral Springs, Fla. – 2017 – Automeyes Optical Solutions, an emerging technology platform, has developed an even faster and simpler way to take patient-fitting values, called “PDq.” PDq is designed to simplify the measurement-taking process as this new service requires no frame or other on-face fitting device. Automeyes, which is revolutionizing … [Read more...]

17 Reasons To Stock Children’s Sunglasses

We run this updated Kids Sunglass post every year about the importance of Kids Sunglasses.(for those who think, didn't I read this before?) Why? Because many eyecare professionals forget about kids, maybe they do not see that many kids, limited board space, no ROI or do not see vendors that offer kids sunglasses, which is why so many of the kids … [Read more...]

Five Up-Cycled Eyewear Displays

Using Upcycled materials in eyewear displays is becoming quite common. I don't know about you, but whenever I see someone who creates eye-catching stuff from trash is someone I admire. Someone who can visualize the possibilities of things we normally throw away or stick in the recycling bin. We came up with Five Found Objects that can easily be … [Read more...]

Four Sunglasses To Celebrate National Telephone Day

National Telephone Day is April 25 and National Day of Unplugging is March 3-4 in 2017, just in case you want to have an unplug day on a monthly basis. As we all know the telephone has evolved from wind up party lines to blue tooth headsets and smart phones. We are paying homage to oldie telephones with fun Telephone shades. New York City. The … [Read more...]

Earth Day Eyecare Award Goes To Leff Optical

Over the years we have posted numerous ways to recycle eyewear and lenses. But I have to say, that our Earth Day Award goes to Leff Optical for his Eyeglass Motorcycle. This is amazing and it took over 50 hours to put together this work of art. One has to admire the creativity that goes into making this. First the idea, gathering the parts, … [Read more...]

Facial Recognition For Eyecare Professionals

I have to tell you Facial Recognition is a mixed bag. On one hand, the ability to pick out people via facial recognition software is good if looking for criminals, but bad if you want any type of privacy. As we have seen over the years, quite a few online eyewear companies utilize 'online Try-On technology including Ditto and Automeyes. There … [Read more...]

The Language Of Eyes 4/20

Last year Shirley had a friend who ordered marijuana online and received instead synthetic pot, which landed her in the hospital for 60 days. With deaths arising from fake pot, the growth of Stoner States.. is legalizing Marijuana a good or a bad thing? Eye Bogglers Marijuana is the most commonly used illicit drug (22.2 million … [Read more...]

Optical Training Vision: What is Toric Transposition?

Many years ago John Seeger launched his Optician Works website along with a series of Optician Training Videos. Several years ago he merged with LaramyK optical lab in which he with LaramyK has re-started his Optician Training Videos. The Videos can be seen on LaramyK YouTube Channel. One of the latest videos is on What Is Toric Transposition … [Read more...]

Should Marijuana Be Indicated For Glaucoma?

4/20 means to many, National Weed Day. With 23 states that have legalized Marijuana, the use of Medical Marijuana has grown. We have pulled together some articles that you might find interesting. What we do know, is we and others don't know much about the long term effects of marijuana. A recent editorial in The Journal of the American … [Read more...]

Retail and Politics; Should You Take A Stand?

Dan Feldman of DBA Designs asked on his Marketing Forum whether or not eyecare professionals should take a stand in their office. Over the years, there have been many issues: online refractions, mobile refractions, cost controls, Affordable Care Act, vaccines, indie business, one bathrooms, transgender and gay, insurance programs, whether or not … [Read more...]

Bausch + Lomb Recycles Blister Paks

An issue that has come up over the last 8 years is can you recycle blister packs. In many cities you can,  but it can be a hit or miss. Kudos to Bausch + Lomb who launched the Bausch + Lomb #ONEbyONE recycling program in collaboration with Terracycle a free program. The program is meant to encourage consumers to help preserve the environment … [Read more...]

Happy Easter Trivia

We wish everyone a Happy Easter and to celebrate this holiday we bring you some Easter Trivia #funfacts. One FunFact, there is an EGG Optical in Asia (3 locations) Easter Trivia's  Germany is the country that started the tradition of colored eggs. 1878 Was the first year that the White House had their famous Easter Egg Roll. Peter … [Read more...]

Santinelli International Expands Technical Support

HAUPPAUGE, N.Y., April, 2017 – In a continuous effort to provide innovative customer service, Santinelli International has created a convenient way for customers to directly access its library of over 30 proprietary “AdvantEdge” Technical Support videos by utilizing QR Code technology. The lens finishing equipment leader premiered this … [Read more...]

BeSpoke Merchandising For National Bike Month

In honor of National Bike Month in May, we are going to write about Bespoke Eyewear trends with a little Bicycle Be-Spoke Merchandising thrown in. We love the concept of using spoke to highlight Bespoke Eyewear Collections. Bespoke items are items made to order. Today that includes: 3D eyewear, custom, interchangeable and modular eyewear, … [Read more...]