Eyecare Events: Eyeglass Drives And Spring Cleaning

It's that time again, Spring Cleaning: National Spring Cleaning Week is March 6-12, 2017 in the UK (Spring Cleaning Week). Why not make it an Used Eyewear and Accessories Drive in your eyecare office and put out to your patients to recycle- donate-give and clean out their closets of old eyeglasses and readers? Have a drive for a drop off and … [Read more...]

Exciting Stuff at Tura Vision Expo East 2017

It's Swag and Celebrity Time at Vision Expo East 2017. At the Tura Booth #1509 attendees have lots going on including a FREE styling with Celebrity Kate Young. Hollywood’s Top Celebrity Stylist Kate Young will be at the Vision Expo East 2017 (booth #1509) BONUS: Take your Kate Young for Tura frame home with you after your styling … [Read more...]

March Is Workplace Wellness Month

CHICAGO (2017) – Prevent Blindness, the nation’s oldest volunteer eye health and safety group, has declared March as Workplace Eye Wellness Month to provide employers and employees with free information on the dangers of blue light, digital devices and vision, and eye injury prevention in order to promote eye health at work. The largest … [Read more...]

140+ Eye Songs For Eyecare Professionals

Almost everybody love some type of music which is why posting music videos might help build engagement. There are numerous Music Holidays to take advantage of: National Ukele Day (Feb 2 or May 2) The Day The Music Died (Feb. 3) Get Out Your Guitar Day (Feb. 11) National Guitar Month (April) National Music Day (June 21) International Country … [Read more...]

Safilo Launches Digital Eyewear Museum

Milan, February, 2017 - Debuting at MIDO 2017, www.GalleriaSafilo.com is the newest digital museum in the world entirely dedicated to eyewear, its history and technology, and its everlasting charm. A project that highlights the role of Safilo Group as the historical leader and founder of the Italian Eyewear manufacturing tradition, the forerunner … [Read more...]

24 Pinterest Boards To Inspire Shoppable Windows

Back in 2013 Kate Spade experimented with pop up stores that featured 'Shoppable Windows'. The stores were connected online, so all the consumer had to do was tap, tap and buy from the street. Department store Fraser utilized Shoppable Windows for Black Friday, ebay launched Holiday shoppable windows in 2013, In fact retail trends say that … [Read more...]

Eye Health For National Cheerleading Week

Of course there is a National Cheerleading Week and it is the first week in March. Founded in 2005 with  'The goal is to build a more positive image of cheerleading by engaging in group activities, community service and fundraising projects.' There is even a website www.nationalcheerleadingweek.com While is doesn't seem to be that many eye … [Read more...]

Meritage Merchandising For Wine Days

Wine is universal and I believe has the most drinking days of the year. If you love wine consider pairing your wine (winning) pairs of eyeglasses in a merlot merchandising theme. Well why not, you can do it all year. Oooo and research does show that wine can be good for eye health. (Source) Wine, especially the red variety, has been studied … [Read more...]

WileyX Hires Scott Donnelly As Director of Product Development

Livermore, California-based eyewear innovator Wiley X®, Inc. has announced the hiring of Scott Donnelly to serve as its Director of Product Development.  Wiley X, a company that is in 2017 marking 30 years in the performance protective eyewear business, has emphasized growth by developing new products that combine the company’s proven, … [Read more...]

Vision Expo Adds Optical Profit Center Exhibit Space

New exhibit floor space showcases how to differentiate optical businesses by adding and expanding profit centers. Alexandria, VA – February, 2017 –International Vision Expo East, taking place at the Javits Center in New York, NY (Education: Mar. 30–Apr. 2; Exhibition: Mar. 31–Apr. 2), has announced a new show floor destination for eyecare … [Read more...]

1952 Ad: How Much Is Your Vision Worth

We have all seen the infographics, which shows the value of eyewear-vision. For the last 35 years (how long I have been in the optical industry, we talked about many pennies a day.... Where did this all come from? Here is a 1952 Ad which speaks to the Value For Your Precious Eyes, which Demands These 4 Professional Skills... Eyecare for only 3 … [Read more...]

Think About Your Eyes Launches Public Awareness Campaign

Alexandria, VA (February, 2017) –Think About Your Eyes, the vision industry’s national public awareness campaign, launched its 2017 national advertising campaign on Monday, February 13, with an increase in advertising budget and updated advertising placements. Campaign advertisements will run for three quarters in 2017, up from two quarters … [Read more...]

Eyewear Merchandising For Tennis Day

We love it when you can reuse merchandising materials. World Tennis Day is taking place March 6, 2017. A display such as this can be used several times per year. Wimbleton in 2017 is June 27 to Sunday July 10, National Youth Sports Safety Month (April) Sports Eye Safety Month (September) Eye Safety Month (October), The top Tennis window was done to … [Read more...]

A Total Of $12.4 Million Given To COA By Vision West

San Diego, CA – February, 2017 – Vision West (www.vweye.com) – eyecare business and group purchasing resource presented a check to the California Optometric Association (COA) for $203,939 at the recent COA House of Delegates meeting held in San Francisco, CA February 10th, 2017. With this recent check presentation, the financial support Vision … [Read more...]

Billing And Coding Training From Ritecode.com

With Ritecode.com celebrating over 20 years in service in business, we thought it was time we share a very important and hopefully money saving resource Ritecode.com. Ritecode.com has over 135 training products including sample coding exams, recorded video training, and our complete, 80-hour Coding Certification Prep Course. The new … [Read more...]