Vision Expo Update on Hurricanes Irma and Harvey Relief

As the vision industry prepares to gather in Las Vegas, we at International Vision Expo extend our sincerest thoughts to those affected by Hurricane Harvey and Hurricane Irma. We have received an incredible amount of interest and concern from Vision Expo supporters, attendees and exhibitors, looking for ways in which they can help those affected by … [Read more...]

Never Forget: In Memory of 9/11

I can remember exactly where I was on 9/11. It was about 7 am PST, I was in front of my computer answering email. All of a sudden my neighbors came out and started screaming turn on the TV.... Which I did and from that point on the date was spent watching in horror. The planes flying into the towers, people screaming, running- I can still see it. … [Read more...]

Coastal Clean Up Day Is September 16

Rarely do we talk about what is important to us. Today I am going to talk about a day that is close to my heart and that is the ocean. It effects every thing you do, no matter where you live. Every single person's actions effect the ocean. 80% of the ocean trash comes from land. Over the years over 12 million volunteers from 153 countries … [Read more...]

Opti-Fun For National Teddy Bear Day Is Sept 9

National Teddy bear is September 9 and we found the perfect optical fun on why wearing glasses is important. New mother without eyeglasses feed Teddy Bear instead of baby. … [Read more...]

Abstracted Asymmetrical Eyewear

Asymmetrical: having parts that fail to correspond to one another in shape, size, or arrangement; lacking symmetry: Synonyms: lopsided, unsymmetrical, uneven, unbalanced, crooked, awry, askew, skew, misaligned, disproportionate, unequal, irregular, cockeyed, wonky (Oxford Dictionary)  Ummm, why would anyone want eyeglasses that don't match up? … [Read more...]

Brendel Eyewear For Fall 2017

New York, NY (August 2017) - To stay relevant in the world of fashion, it is paramount to continuously search for new trends, ideas and inspiration.  For Brendel designers, the runway is the key resource that fosters the inspiration needed to implement new trends. The theme of sheer layering is what is seen and worn. It’s a technique best executed … [Read more...]

The 7 P’s Of Marketing For Eyecare Professionals

We ran across this old post from 2010 and it serves to remind us, that despite all the new technology, despite social media, the same 7P's are still as good today as they were 200 years ago. The 7Ps: People, Product, Price, Promotion, Place, Packaging and Positioning are the fundamental elements for successful marketing. The dynamics of these … [Read more...]

Hurry, Get Into The SSL Lane

Let’s face it, it’s pretty much Google’s world. Google so dominates the online world, that when Google says you should do something, it’s a pretty good idea to do it. That is if you care about how your website appears in the some 3.5 billion searches that are conducted on the site each and every day. That’s 40,000 searches every second to those of … [Read more...]

Meet The Experts At Luneau Technology USA At Vision Expo West

For those who are interested in looking at new instrumentation for their practice, a 'Meet The Experts' Event will be held at Booth LP7065 by Luneau Technology. Two optometrists will be going through a live demonstrations of the new Visionix Refraction Suite and will be talking about how the Suite helps them at the clinical level.  Where: … [Read more...]

Marketing For Home Eye Safety Month In October

Any eye safety month is a big opportunity for eyecare professionals.. and coming up in October is Home Eye Safety Month. 13 Tips To Market Home Eye Safety Month Send Press Releases: A list of Free Press Release Sites. Write about the top dangers at home, toxic cleaners, pointed objects, tools. Schedule some experts (like Home Depot) to … [Read more...]

A&A Optical Donating Percentage To Hurricane Harvey Relief

A&A Optical based in Carrollton, Texas is also donating a percentage of all proceeds through October of 2017 to help those in need due to the Hurricane Harvey. They will be attending Vision Expo West 2017 if you would like to see them at their booth. … [Read more...]

Wiley X Supports Red Cross Hurricane Harvey Disaster Relief

Eyewear Manufacturer Donating $5,000, Plus Percentage of Online and In-Store Sales Through End of September  (August, 2017) — Wiley X®, Inc. is launching a company-wide and nationwide effort to support the victims of Hurricane Harvey, one of the worst storms to ever hit the Gulf Coast region and the strongest hurricane to make landfall in the … [Read more...]

It’s All About Us From Rapp Optical

We are on many websites and about six months ago, I came to the revelation that many offices and online eyewear companies say very little about themselves. Who they are and what they do and why someone should buy from them. As eyecare pros, do you ever look at how your website and your 'About Us' is differentiating yourself from the competition, … [Read more...]

Help For Harvey Victims

So many of our colleagues have lost so much from the havoc wreaked by Hurricane Harvey throughout southern Texas and Louisiana. A number of our friends in the optical business have stepped up to help and we honestly need everyone’s help. I have heard multiple stories of families who have lost everything. This morning I heard one frightening … [Read more...]

Eyenavision Appoints Dave Eichelberger and Sue Creek To Sales

PITTSBURGH, Pennsylvania (August 30, 2017) - Eyenavision, Inc., a company focused on providing innovative products to the optical industry including the patented Chemistrie magnetic lens layering technology, is pleased to announce the appointment of Dave Eichelberger as Vice President of Sales, and Sue Creek as Director of Sales. Mr. … [Read more...]