FastGrind Shipped to the U.S. Military across the World

Cincinnati, OH – October 2017 – Super Optical International has completed another shipment to the U.S. Military this year. FastGrind is utilized around the world by the U.S. Military to produce eyewear for our troops, as well as for humanitarian purposes. Super Optical is proud to offer its equipment to these men and women. They appreciate the … [Read more...]

TO DO: Prepare For Mobile Shopping During Holidays

As you prepare for the holidays, there are a few items to make note of and be prepared for. In particular Online Shopping is growing.  Therefore make sure your website is mobile friendly, beef up your #hashtags and online social media selling sites. Amazon Shipped more than 1 billion items in 2016 making it their best year ever and sales up 9x … [Read more...]

Holiday Shopping—Consumer Trends and Retail Tips

If consumers don’t think of you as a resource for holiday shopping, then you’re not sending the right message.  Here are some current retail trends plus steps you can take immediately to build holiday business both in-office and online. SMALL.Saturday, Nov. 25, is Small Business Saturday. If that describes your format, post on social media your … [Read more...]

WileyX Donated 5% of Company Sales to Fire Victims

5% of all Company Sales October 30th and 31st was Donated to Those Affected by the  Devastating Napa County Fires Livermore, California-based Wiley X®, Inc. announced a program to help the victims of numerous wildfires that recently ravaged communities throughout the Napa Valley region.  On October 30 and October 31, 2017, the eyewear … [Read more...]

Preventing Theft in Retail Businesses

As we enter into the busiest time of the year, it is important to pay special attention to thieves and remind all staff on theft prevention measures. Theft is rampant among all retail businesses and optical is no exception. Here we share a number of steps you can take to keep product, and dollars, from walking. How much is really being … [Read more...]

13 Time Trivia About Daylight Savings Time Nov. 4.

It's that time again to FALL BACK on November 4. Did you Know: 1.). Ben Franklin first suggested time change in 1784 in a written Satire in Paris, France. 2.) 1896: The next person to suggest a Daylight Saving Program was a bug collector who wanted more daylight in order to collect bugs in New Zealand. 3.) 1908: William Willett … [Read more...]

Three Up-Cycled Sunglass Storage Finds

For America'a Recycled Day we bring to you three new ideas to store your favorite sunwear. All are from found or up-cycled materials. Unfortunately, we have not been able to find original image credits. All images were found on Pinterest. Tis block of wood has 'holes' drilled in to hold the sunglasses and prongs to hold the eyeglass cases. The … [Read more...]

How Animals See The World Infographic

How animals see the world is a fun infographic for animal and vision lovers. Dogs detect in shades of blue, yellows and brown and sharks have almost a 360 degree visual field..   … [Read more...]

How To Promote Made In America Eyecare Products

America Made Matters Day is November 19 of every year. With the consumer is increasingly looking to support both Local and Made in America Products, Eyecare Professional can set up a Store within a Store Concept in their office, a designated spot just for Made in America products. Is made in USA products important? According to a 2015 Consumer … [Read more...]

Eyecare Retail Strategies In 2018: Pop Up Stores

As eyecare professionals are looking for new ways to reach consumers, you might reconsider POP UP Stores, which is now more that a trend.. it is a way of doing business. In fact Pop Up Republic now puts the value of Pop-Ups at $50 billion.. That $50 Billion includes eyecare as well as celebrity POP UPs with featured limited edition products from … [Read more...]

Vision-X Vision Plus Award Winners 2017 Announced

Hosted at the Dubai World Trade Centre last night (Wednesday), the Vision-X Vision Plus awards celebrated the latest in design for spectacles, sunglasses, contact lens, and ophthalmology equipment within the Middle Eastern market.  The 80-exhibitor strong three day trade event will run until 19 October (Thursday) and is set to return next year … [Read more...]

Five Tips To Avoiding Office Politics

As we approach one of the most stressful times of the year, one area one area to avoid is the drama of office politics. Make no mistake, almost every office has some type of politics going on.. good or bad. During this time of the year.. office politics can come out with jingle bells. Tip #1 Do NOT Get involved.  The word of the day.. … [Read more...]

New Online Eyecare Directory

So many directories so little time..manta, citysearch, yellowpages, YELP, expertise, Angie's List.. the list goes on and one  and here we are introducing a new state- city- national eyecare directory called Glasses Local. Glasses Local started out this year (2017) as a result of several optical professionals wanting a good directory of independent … [Read more...]

Facebook Stories And Eyecare Professionals

Facebook announced last week that Facebook Stories will soon be made available to all Pages, meaning brands as well as people.  Facebook Stores have yet to take off the way they have on sister site, Instagram. Just a few months after Instagram started Instagram Stories (a clone of the main feature if Snapchat) over 250 million people use it … [Read more...]

GSRx Launches First E-Commerce Site Exclusively for Independent Practices

CPs will retain control of the dispense and keep the profits from online sales Scottsdale, AZ -- GSRx, Inc. has announced the launch of, an optical e-commerce site created to provide independent practices with an online presence to capture more optical sales.  This provides an additional opportunity for practices to sell to … [Read more...]