Optical Fun: Celebrating National Police Week

National Police Week is in May and May 15 is designated as Peace Officer Memorial Day.  While we don't mean to be disrespectful, we do want all Peace Officers to know, we appreciate their efforts to keep us safe.  In 1962, President John F. Kennedy signed a proclamation which designated that day and the week in which that date falls as Police … [Read more...]

Earthy Eddie Bauer Eyewear

Just in time for Fathers Day, Charmant introduces new styles to the Eddie Bauer Eyewear collection. Eddie Bauer an active, outdoor brand recognized for offering premium-quality outerwear, apparel, footwear, accessories, and gear. For almost 100 years, Eddie Bauer has been inspiring and enabling people to live their adventure. Eddie Bauer Eyewear … [Read more...]

To Do: Decorate For 4th Of July

There are many holidays that you can use the good ole Red, White and Blue theme aside from the 4th of July. Memorial Day (May) Veterans Day (November 11) Patriots Day (celebrated in some states and Canada) Labor Day (September). There is even Constitution Day or Presidents Day. Start Memorial Day Weekend with a Veteran Theme and add or subtract … [Read more...]

Optical Burnout? Try These Simple Steps To Reduce TOB

We all have it, TOB, Total Optical Burnout. We may love our jobs, but it increasingly stress happens, because it is difficult to turn or tune off. The American Psychological Association in a survey states the top three major sources of stress are: money, workplace and family responsibilities among U.S. adults. In 2015, it was found that Millennials … [Read more...]

Three Spectacular Eyeglass Windows

If you are thinking of remodeling or doing a touch up, why not add an eyeglass window as they are the windows to your eyecare office. We love this interior frame display that is shaped like a pair of eyeglasses. As you can see the display is a 'typical' frame board, that has been accentuated with round highlights and lighting. In another … [Read more...]

Do-Nut Miss This Holiday: National Doughnut Day

National Doughnut Day is coming up on June 2.  This day can be a delicious way to have fun with patients and staff. Try some of of the creme filled ideas: Have a DIY Doughnut Eyeglass Contest; Some ideas are DIY Donut Sunglasses and here. How To Make Donut Sunglasses in Under 5 minutes Have patients send in pictures of them 'wearing Donuts … [Read more...]

National Sunglass Day Went Viral in 2016

June 27, also known as National Sunglasses Day! The Vision Council capitalized on the occasion by promoting the importance of ultraviolet (UV)-protective sunwear to consumer-facing media and consumers, reminding them that wearing sunglasses is not only fashionable, but also a health necessity to protect their eyes from long- and short-term damage … [Read more...]

Protecting Kids Eyes In The Summer

Last year the viral news of the summer was about kids peeing in pools and how it causes red eyes. Why people get red eyes in pools? It is not the urine which is relativity sterile it is the chemical compound of urine and chlorine which leads to red eyes and other diseases. Just so you know studies suggest that 1 out 5 people pee in pools and that … [Read more...]

TO DO: Travel in A Box Merchandising

We are coming into vacation season and this is the time to put together 'Travel In A Box' display for your patients. Set up your Store Within a Store, with pictures of destinations and suggestions on what to pack. Travel Sunglasses are hot, which is why every Duty Free Shops offer a big selection of sunglasses and why Sunglass Hut seems to be in … [Read more...]

No Socks Day Is May 8, 2017

No Socks Day is May 8 and Lost Sock Day is May 9. Take a chance like Southwest Vision Center who had a crazy sock day. Even though it is No Socks and Lost Socks Day, you can have your patients send in pictures of their favorite socks, lost socks! Best yet, wear no socks and go barefoot. … [Read more...]

Happy Cinco De Mayo!

Cinco Del Mayo is more of an American Holiday rather than a Mexican one. Margaritas and Mariachis, Tequila and Tacos, Beer and Burritos, Corona and Cuervo, Modelo and Mole! All that liquor adds up to one of the five biggest drinking holidays in the United States. Seriously, if you are down in Mexico on May 5, the only people celebrating this … [Read more...]

Signet Armorlite, Inc. Unveils New PracticePlus® Website

Carlsbad, CA (May, 2017) - Signet Armorlite, Inc. (SA) is pleased to unveil a new and enhanced PracticePlus website. Created with the independent eyecare practice in mind, www.Practice-Plus.net was redesigned to provide the ultimate user-friendly experience with simple, clear navigation for ECPs to quickly find the information and practice-support … [Read more...]

20 Reasons To Stock Sunglasses

You are either in the Sunglass Business or Your Not. When I say that I mean, eyecare offices shouldn't just put Sunglasses in for 'The Season', they should carry sunglasses all year. Sunglasses have no season, they can be worn everyday, all day, all year. You should also carry a big selection which may change for the season: fashion, function, … [Read more...]

What is Revenue Cycle Management?

Managing insurance claim reimbursements is a time-consuming, error-prone task. To help optometric practices manage claims more effectively, many companies that offer claim management solutions also offer revenue cycle management services. But, what is revenue cycle management anyways? For optometric practices struggling to work insurance claims … [Read more...]

12 Eyecare Retailers Making A Spectacle of Themselves

Over the years quite a few eyecare retailers have approached their optical business with a different set of eyes: Yogurt Shops, Art Shows, Pop Up Stores, Laughing Yoga classes and Eye Make Up. Some optical shops are taking the Flat Fee Approach, and of course Trunk Shows. In another area, some optical shops are focussing on  Vintage Eyewear, … [Read more...]