Tips on Dealing With Customer Complaints

We all have customer service horror stories, don’t we? We do our best to meet and exceed expectations, but mistakes happen. Nobody likes to think about angry customers, owning up to our mistakes, or maybe worst of all, having to deal with a situation that was beyond our control. How do you handle a bad situation properly, and  have a good chance … [Read more...]

Customer Service and Body Language

What does your body language say about you? How does your body language transmit to your co-worker and patients? In these times of texting, messaging, Facebooking, Snapchatting, we may forget how important communication is face to face. That does not just include words and tone of voice, it includes your whole body. This is what we know: … [Read more...]

TO DO: Prepare For Contact Lens Health Week Is In August

Coming up is a very important week for eyecare practices. I would venture to say that 99% of all practices have patients that abuse their contact lens regimes, have bought contact lenses online from 'non-safe' sources and have experienced eye infections due to contact lens wear. That said, for the last three years the CDC, has collaborated … [Read more...]

The Lulu Guinness Large Fit Eyewear Collection

All good design should address an issue or meet a need. This sentiment is held close to mind at Tura, where we deeply value the research portion of the design process. It is through this research that we recently discovered a void in the marketplace for fashionable women’s eyewear in larger sizes.  Through extensive travel across the U.S and … [Read more...]

22 Ways To Deal With Optical Refunds

Issuing optical refunds continues to be a topic of discussion. What do you refund, the lens? The treatments? The Frame? Should you do an exchange only? How long does the patient have? Do you post a refund policy, like you have to do in New York, which is a state law? It is a tricky situation, you have put in the time and money in good faith … [Read more...]

Protect Eyes During Upcoming Solar Eclipse By Prevent Blindness

Non-profit Group Provides Tips on How to View Historic Solar Event Without Damaging Eyes - CHICAGO (2017) – Across North America on Monday, August 21, 2017, a solar eclipse will be visible to millions of people.  According to the National Aeronautics and Space Administration (NASA), a solar eclipse occurs when the moon blocks any part of the … [Read more...]

Inspiring Your People With Smiling And Moving

We have all been there.. the dreadful blahs.. the I don't feel like working today.. the 'I'm so over this'. While you may not have this, it is very apparent when some of your colleagues do. That attitude can permeate to the whole staff and patients. A movement called Smile and Move can be a great motivator at the office and at home. The concept … [Read more...]

Holy Cow Appreciation Day!

One of the best parts about blogging is finding really interesting and unusual eyewear. Really how much can you really say about a retro frame? So when you find cut out cows on the temples of a pair of eyeglasses, well, you just have to share it as the perfect accessory for and I 'Swear on my Holsteins' National Cow Appreciation Day. July 14 is the … [Read more...]

Wiley X Introduces New-For-2017 WX Ignite

New Active Lifestyle Series Sunglass is Made for Fun and Sun  A hot new style is joining the popular Active Lifestyle Series sunglass family from Wiley X®, Inc. — the new-for-2017 WX Ignite.  These glasses provide the stylish good looks, clear vision and state-of-the-art protection serious outdoor enthusiasts need, whether they’re paddling down … [Read more...]

Websites We Like: Oakland Vision Center Optometry

One of the most painful things that are on many eyecare professionals TO DO list, is their websites. It is hours of work and rarely is one 100% happy with the results. One thing we suggest is bookmarking others websites that you like or may not like. This will help make the process of re-doing your website easier. One website that we like is … [Read more...]

10 Bespectacled Book Displays

We LOVE Free Stuff, and we especially Free stuff that can be reused and re-read! Old and vintage books are pretty much free. Go to any garage sale and they are 5 cents, Goodwill recycling you can get a huge tub for free. Libraries have excessive book and you can always call on your friends to clean out their book shelves. Books are great display … [Read more...]

RightEye launches Maze Master Eye-Tracking Game

New computer game helps users improve oculomotor control, build stable and accurate eye movements required for effective reading WASHINGTON, June, 2017 — RightEye LLC, a leading technology innovator using eye tracking to revolutionize patient care and vision performance, today announced the launch of RightEye Maze Master™, a computer game that … [Read more...]

Back to School Eyewear ‘Mini Me’ Eyewear From Tura

NEW YORK (2017) – Quality design starts with market research; arguably the most important phase of the creative process. So in looking at the current fashion trends in the market place, Tura discovered the “Mini-Me” trend: kids mimicking teens and adults. Many children strive to be like the individuals they admire; the cool older brother, the … [Read more...]

Four French Fry Frames For National French Fry Day July 13

National French Fry Day is July 13th and while we think this is an American Thing, it is not. In fact French Fries (Frites) are attributed to Belgium. The first person to eat potatoes in the 'French Way' was Thomas Jefferson when he was president in 1801 thus bringing it to the USA. Eye Bogglers: The average American eats 29 lbs. of French … [Read more...]

Optical Fun: Cataract Awareness Month

June is Cataract Awareness Month and we found a opti-fun! Cataracts occur in over 24 Million people in the USA and one of the leading cause of blindness in the world. … [Read more...]