Selling Optical Services Online

Should you sell your optical products and services online? You know it's the future, you know the Internet may be hurting your optical services, you also know it could be a strong revenue source reaching a larger patient market base. You wouldn't be limited to your geographic area and it could provide customer satisfaction as well as enhance … [Read more...]

Optical Women Organizations

Optical Women Association To enhance and promote the leadership role of women in the ophthalmic industry through networking and peer support. Women of Vision Online Is professional organization designed to create opportunities for educating, mentoring, and networking dedicated to helping women optometrists be proactive in defining … [Read more...]

YouTube Sing-Along- Glaucoma Song

I couldn't embed this video - but you have to go and visit and watch this really great video on Glaucoma. (I think they took it off because is a knockoff of  Justin Timberlake  But the lyrics are listed below. Sing along with them- Wouldn't this be fun to do at a party?  watch?v=OJMEfGFbFMI LYRICS *Verse I could see your optic nerve … [Read more...]

Optimizing Your Optical Website- Google Analytics

If you are a techie guru, you probably don't need to read this. If you have a website or a blog and are not getting the hits or subscribers you want, consider reading this post. As we learn the basics of Search Engine Optimizing- we are going to pass on what we are learning about SEO to you. Why is this important? For you, to gain new patients … [Read more...]

The Optical Market For Funky-Crazy Contact Lens

Who would have thought there would be 200 types of Funky Contact Lens?       I was speaking with an optometrist about a month ago, asking if he ever sold these type of funky and crazy contact lens. He doesn't- and didn't feel it was an important part of his practice. Probably not, but why go get an eye tattoo, when you can just order a … [Read more...]

Welcoming New Optical Patients

In a 1 mile radius from my house, I have 4 optometrists. Not one has a sign like this. What a great way to bring in patients! … [Read more...]

Optical Staff Training- Free ABO Study Guide

Laramy K- Free Open Optix ABO Study Guide - Open Courseware, I wanted to see if we could take the concept of open source and apply it to optical knowledge projects. The intent was to encourage people in the optical community to work together in creative ways to improve the industry and ultimately optical care around the world. Opticians Friend- … [Read more...]

Free Stuff- Figuring Out Your ROI on Optical Patients

I pulled out this old information I had on Customer Complaints. (Optical patients)  This is old information came from TARP Worldwide I would probably say it is still true today, except unhappy customers (optical patients) now go on the internet and tell 1,000's of people. TARP Worldwide is a customer experience agency. For more than 35 years, … [Read more...]

Optical Staff Training Free- Seiko Eyewear

Seiko Eyewear does a great job of providing online optical staff education. The courses they offer are not only free, but ABO approved as well.  The optical training courses presented are easily understood and can be used to establish your own internal optical staff training programs. The current Programs offered: Lenses Understanding … [Read more...]

Light Made with Reused Sunglasses

I came across this absolutely wonderful site- Recycled Art Look what they did with Reused Sunglasses! Wouldn't this be a great light in your office! … [Read more...]

Fun Optical Songs- Welcoming Patients?

I only have 2 questions- does this bring in patients? How long does he do this for? … [Read more...]

Why Optical Patients Don’t Come Back

I ran across this this checklist online- telling patients when they should look for a new doctor.  You can modify it to suit your optical patients. What's interesting, is not only have I left a doctor for some of the below reasons, but my friends have left as well. Why do I think this is important? If your patients are not coming back it could be … [Read more...]

Scleral Contact Lenses-Mayo Clinic

Sometimes what's old becomes new again. It happens in music, fashion, even eye care. Optometrists at Mayo Clinic are using a type of lens originally developed in the late 1800s for some people who can't wear normal contacts. They're called scleral lenses and they're helping many folks with bad vision see. … [Read more...]

Free Stuff- Optical Goodies

I'm a big believer in Free Stuff- mainly because I'm cheap. I'm tired of my taxes going into making landfills (about $23 Million to open up a new landfill) and tired of paying taxes to pick up illegal dumping. It is also a very eco friendly thing to do.  What can you find for your optical office?- Furniture, electronics- merchandise those … [Read more...]

Fun Optical Ads- Thailand

Shirley did this post on Thailand Optical shops. I thought I would should you their advertising. It's creative, it's funny and yet gets the point across.   … [Read more...]