Cool Blog by Dickson Chen O.D.

We have been writing about websites, blogs, google, analytics and techno driven tools to help you reach a wider audience to increase your business. As we find various sites, we will post them as examples of what you can also do. High Definition Vision- is a blog by Dr. Chen, which is not just about optical. His intro- 'Though you'll find I'm … [Read more...]

The Optical Office- Redesigned

Last weekend at OptoWest, I ran into an OD, who is finally after 20 years, remodeling his office. Yet, I know other offices that make it a point to remodel or update their offices every 5-7 years. Why, because they know an out-dated office may lead to the perception of an out-dated doctor. Updating doesn't have to cost a lot of money- sometimes … [Read more...]

Optical Patient Surveys

Patient surveys are one of the best ways to find out if the quality of care and your customer service will bring the patient/customer back. Depending on your office, you can either hand them a pre-paid postcard when they check in, put it on your website, or do a follow up email.  Benefits of Conducting Surveys Improve the quality of care you … [Read more...]

Is This the Way to Amarillo- Optometry Style

I don't know if you are aware of this. 'Is this the Way to Amarillo' is a YouTube Song- resung and viewed by thousands of people. If you want to view all the Amarillo Songs, just plug in Amarillo Songs at YouTube watch a variety of people sing!  Watch this fun Optometry Version! … [Read more...]

Are Your Optical Patients on Hold?

One of the most annoying things about technology today, is the automated telephone answering systems, and ' please listen to the following menu, as our menu has changed.. if you want to speak with ... press 1..... In today's world we expect instant results and do not want to wait. That includes waiting for someone to answer the phone, being … [Read more...]

Healthy Eye Treatment

With all the health issues today- how many optical professionals discuss preventive eye health with patients? Is every staff member aware of the following eye health basics? Not only is this good information to be discussed at a staff meeting, but it could be an opportunity to enhance your patient relations.  Put an abbreviated list on the back of … [Read more...]

Discovery Eye Foundation – Resource for Optical Providers

My sister-in-law passed a Discovery Eye Foundation newsletter on to me as she thought it might be interesting for the blog. I don't know this organization but found the newsletter very informative and thought it would be a good idea to pass on the link. I think it might be a good information resource for all optical providers and I am sure many of … [Read more...]

Fun Optometry Student Song by J Dog

Optometry Idiot by J-Dog!! For and by  Optometry Students … [Read more...]


Costa Del Mar sunglasses have been long time favorites of both my husband and myself. We both wear Costa Del Mar sunglasses on a regular basis. I am happy to announce that Costa Del Mar Sunglasses are a new sponsor. I have been angling to get them to be a sponsor for a while as I like the product so much and want to see them in more optical … [Read more...]

Live From OptoWest- Good MoJo!

Have you ever walked into a place and it just feels right? Well here I am at OptoWest in Indian Wells and it just feels right. The mojo at the show, the energy is just perfect. Fact is- I'm having so much fun, keep forgetting to take the camera out.    Here is Page Yarwood resting after breaking his kneecap! He broke it by tripping over a … [Read more...]

Steps to Handling Optical Patient Complaints

I don't know about you, but I rarely complain, I just don't go back. But when I do complain, I do go back, whether it was resolved or not. I just feel better if I let them know what went wrong. Because if it went wrong with me, it went wrong with someone else. If the complaint was handled right, I make recommendations to other people to use the … [Read more...]

Walman Optical – New Optical Vision Site Sponsor

Walman Optical - New Optical Vision Site Sponsor is a headline to be proud of as this is an optical company we have admired for a long time and we are honored to have them as a sponsor. This is a company known as much for its values as its products. These core values are: Customer Focus Technical Excellence Innovative Solutions Lifelong … [Read more...]

Do’s and Don’ts of Email Writing

Email, VoiceMail, Texting, Cell Phone- we are just inundated with communication. One of my pet peeves is long rambling- no get to the point emails. I don't know about you, but sometimes it seems that people would rather email or text rather than just picking up the phone to get a quick answer.  That said- Here is some Do's and Don'ts of Email … [Read more...]

Woman and Minorities Optical Association

Women and Minorities Optical Association Rewards Kansas Optician for Charitable Assistance to Kidnap Victim WAMOA Gives First Award to Dee Schmidt In March 2009, the Women and Minorities Optical Association (WAMOA) formed to improve visibility and opportunities for women and minorities in the optical industry. At the helm is Wendy Schneider, … [Read more...]

Vision Care for Kids Act Passed

U.S. House of Representatives Passes “Vision Care for Kids Act”  Alexandria, VA (April 1, 2009) – Long-standing efforts paid off yesterday as the U.S. House of Representatives passed the “Vision Care for Kids Act of 2009.” The bill received overwhelming support from the House and passed with a vote of 404-17 as part of a larger Public Health … [Read more...]