Optical Shoplifting Prevention

I was at the Vision Source Meeting in San Diego last week. The San Diego Vision Source group were all abuzz because apparently about 20 optometric offices in San Diego had been hit by thieves! Fortunately many offices were made aware of what to look for (African American women, Hispanic man with tat's) so at least 3 thefts was prevented. This … [Read more...]

Free Stuff – Optical Press Releases

The best way to get your name out to the public and increase the general public awareness of you and your optical office is to send press releases. You can send press releases if you are opening an office, remodeled and office, hired new staff, having an event, sponsoring a little league and even if you brought new products.  I got this list … [Read more...]

Transparent- Barrel Eye Fish with Green Lenses

  February 23, 2009--With a head like a fighter-plane cockpit, a Pacific barreleye fish shows off its highly sensitive, barrel-like eyes--topped by green, orblike lenses--in a picture released today but taken in 2004. The fish, discovered alive in the deep water off California's central coast by the Monterey Bay Aquarium Research Institute … [Read more...]

Nigel the Geico Gecko’s Eyeglasses – What Do They Tell Us?

I am curious about Nigel the Geico Gecko's eyeglasses. Does anyone recognize them? They are very eye catching and make him look quite intelligent and debonair. The copy in this ad talks about financial stability and on the other side of the page the ad discusses Warren Buffet who's company Berkshire Hathaway acquired Geico in 1996. There is another … [Read more...]

What Consumer Reports Don’t Tell Prescription Eyeglass Wearers

I think it is very unfortunate that ConsumerReports.org focus so much on price rather than value. The most recent report on prescription eyewear continues to perpetuate the myth that eyeglasses are expensive and consumers should shop for the cheapest pair! I think the report is accurate as far as just the price for a pair of eyeglasses but there is … [Read more...]

Green Buyers Grow As Economy Sinks

If you are interested in what the consumer is looking for, and what direction you could be heading your optical office- take a look at the below consumer buying trends. 34% of consumers are MORE LIKELY TO BUY ENVIRONMENTALLY RESPONSIBLE PRODUCTS. From Environmental Leader FEBRUARY 19, 2009 Green Buyers Grow As Economy … [Read more...]

Ethics Test- Doing What is Right

I love Parade Magazine Last Sunday, they ran a survey on Doing What's Right- as of 2/17/09 the results are as follows. To see more information go to the site or to take the survey click on any of the links below.  DILEMMA   YES   NO Would you pretend your cellphone dropped  a call to end a conversation?      54%   … [Read more...]

Optician Training- How to Wear and Remove Contact Lenses

How to Wear and Remove Contact Lens … [Read more...]

Can YELP Help? Grow Your Optical Business

I'm online alot, doing research, trying to come up with ways to help you grow your optical business. Another great source is YELP. "Yelp is an online city guide made up of real reviews from real people. Yelp's goal is to connect people with great local businesses. YELP founded in 2004 by two former PayPal employees, Yelp is a local reviews website … [Read more...]

Eyeglass Resources

Frames Data Optisearch … [Read more...]

Research Resources

Eye Mac Market Scope National Eye Institute National Organization of Rare Disorders Ocular Disease Opthalmology Schepens Eye Research Institute Vision 20-20 Vision Science Contact Lenses Today E-Mail NewsletterEye & Contact Lens: Science and Clinical PracticeNational Talking Newspapers and Magazines, UKNova Southeastern … [Read more...]

Government Optical Resources

Clinical Practice Guidelines National Library of Medicine US Department of Health and Human Services US Food and Drug Adminstration … [Read more...]

DJ Size ft. J.Lourenzo & Big Steve “Sunglasses”

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Recession Jargon – Optical or Not

I can't believe I am writing a post on this but as there is so much jargon being used I thought it would be a good idea to know what it all means as it doesn't matter what industry you are in Optical or not, it is the same jargon! However, the Optical Industry is in a much better position to make it through this recession than many other industries … [Read more...]

The First Eyeball Tattoo

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