Homework Problem or Eye Problem? Convergence Insufficiency

I have a teenager who hates to do homework. I recently took her for a full eye exam as I was concerned about her inability to concentrate and frequent headaches along with her reluctance to do homework. I wanted to make sure that she did not have a vision problem contributing to her homework issue. I am writing about this as other parents might … [Read more...]

Contact Lenses – Not Just Cosmetic But A New Fashion Accessory

    I have seen cosmetic contact lenses, some very strange ones around Halloween but nothing quite like the ones I ready about yesterday in the North County Times. Just reading about them made me want to cry and apparently the effect of them is exactly that. According to the article: Dutch designer Eric Klarenbeek has developed jewelry … [Read more...]

Joe the Eyecare Professional and His Taxes

How will the new administration affect Joe the Eyecare Professional and his Taxes? The last presidential debate before the election centered on Joe the Plumber and the question of the new taxation threatening the small business that nets $250,000 and up. Now that we know that the country has elected Barack Obama should the independent optical … [Read more...]

Keys to Effective Marketing Plans

When we started this blog, the first thing we did was come up with a marketing plan. We set goals, came up with a mission, and developed a marketing plan of what we had to do to run a successful business. It's not a hard thing to do, what is hard is implementation, follow up and tracking success. Marketing to many people is not the 'sexy' part of … [Read more...]

Retail Math for the Optical Retailer- Learn to Grow Your Businesss

True Story: Many years ago, I called an optometrist to ask if I could talk to him about his retail business. He very smartly informed me that he did not retail, he dispensed, and he did not sell. OK- but when you are in the business of selling products for a profit, by definition you are a retailer. As much as these might be a nasty words, retail, … [Read more...]

Optical Buying Habits for Increased Profitability

Had an appointment at a busy, established office. As I was showing frames, both buyers were trying on each frame and remarking how it didn't look good on them, and finally one of the buyers said, "I can't buy today, my face is too fat!" True Story ! You may laugh, and say that doesn't ever happen, believe it or not, similar type of scenarios occur … [Read more...]

New Patient For Multifocal Contact Lenses

      I have been wearing progressive lenses for over ten years now, many different brands because  being in the Optical industry, I have easy access to so many. I usually wear Shamir's Office lens when I am working at the computer. I like all my glasses and lenses, about 10 different pairs, but do not enjoy wearing them every day, all … [Read more...]

Office Makeover – Peter Perfect

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Optical Education and Trade Shows

Online CE Association of Regulatory Boards of Optometry (COPE) AEA Cruises - Cruise seminars for optometrists Berkeley Optometry CE4Optometry Contact Lens Spectrum (OD's and Opticians_ EyeCEonline Find That CE FindCE.com - The Online Continuing Education Resource Indiana University- online CE Local EyeSite the premier … [Read more...]

Optical Trade Magazines- Links

Listing of eyecare and optical industry trade magazines and links Optical Trade Magazines Agingeye Times Archives Of Ophthalmology 20/20 Magazine (Jobson) American Journal Of Ophthamology Business Essentials (Jobson) Click (Jobson) Contact Lens Spectrum Digital Atlas Of OphthalmologyThe Digital Atlas of Ophthalmology is a … [Read more...]

Managed Care Programs

    Federal Employees Health Benefits Program (FEHBP) is a system of "managed competition" through which employee benefits are provided to full-time permanent civilian employees of the United States Government. It allows insurance companies and employee associations such as labor unions to develop health, dental, and allied plans to be … [Read more...]

Managed Care Terminology

The best Guide For Managed Care Terminalogy that we have found is from Pohly's Net Guide It Starts out with: AAPCC - see Adjusted Average Per Capita Cost. ABC - see Activity-Based Costing. Abuse - When used as a legal term in the business of healthcare, it normally refers to actions that do not involve intentional misrepresentations in … [Read more...]

HIPAA Resources for the Optical Professional

What is HIPAA? The Health Insurance Portability and Accountability Act (HIPAA) was enacted by the U.S. Congress in 1996. According to the Centers for Medicare and Medicaid Services (CMS) website, Title I of HIPAA protects health insurance coverage for workers and their families when they change or lose their jobs. Title II of HIPAA, known as the … [Read more...]

Preventing Identity Theft-Keys to Prevention

  When my friend Donna told me about her first Identity Theft problems year ago (she's had two!), was sorry for her, but the problem keep going on and on. It makes me very nervous, especially in the last year the following has happened to me!  I was one of the people that ID was taken from Country Wide Mortgage At work, ADP (payroll … [Read more...]

History of Eyeglasses

4 BC-65 AD-It's been reported that Seneca - the Roman statesman, dramatist, and philosopher ,used a glass globe filled with water as a magnifier to read "all the books of Rome." 1000's- Glass blowers in Italy are credited with producing reading stones made of solid glass. These devices were similar to hand-held magnifying lenses of today. … [Read more...]