Green and Save- Office Furniture

  True Confession- I am becoming obessed with free stuff. My friends all roll their eyes at me- but for some reason, I have to go on Craig's list everyday to check out what is free. There are tons of free desks, conference tables, office chairs - one office was giving away 20 desks and chairs! Last week, another office was giving away a … [Read more...]

The Paperless Challenge – 10 Reasons to go Paperless

A couple things happened over the last month that I thought were absolutely great. First, I was at the Doctor, and she electronically sent her Rx right to the pharmacy- no paper and no waiting at the Pharmacy. The next- I got my first Dental Recall via email! and guess what, I replied with dates and set my appt up. How easy was that!  People … [Read more...]

Green and Save on Office Supplies

I recently received an email from an OD- who said he didn't believe in the Global Warming. Either does my brother for that matter- but greening your office supplies doesn't have to be about Global Warming, it's about saving money, providing a Toxin Free Office for your staff and patients with the added benefit of looking out for the environment. So … [Read more...]

Computer Lenses – Do We Need Them

Yes we do!   I work at my computer several hours a day and although I have several pairs of progressive lenses to choose from and usually sit down at my desk wearing a progressive pair, I always switch to my computer lenses. I have learned to keep them sitting there right next to my computer as I like them so much, I am bothered if I don't … [Read more...]

Recycling another Opportunity- Cell Phones

In these economical times, I am always looking for opportunities for the ECP to increase income, bring people into your office and provide needed services and best of all - it's good for the environment. One of the ways, you can provide a needed service and make money or even fundraise- is to have your office as a drop off for cell phones, ink … [Read more...]

Marketing Optical Products in a Bad Economic Climate

Savvy marketers can use any situation to advantage. Case in point, the latest milk mustache ad is featuring financial adviser Suze Orman and the tag line is "Milk your budget". The text talks about the great value of milk. The emphasis is on the value rather than actual cost which is pretty smart when shoppers are more budget conscious. The ad does … [Read more...]

What Are Free Form Lenses and Digital Surfacing?

I have been asked about free form ophthalmic lens designs, sometimes called digital surfacing, what are they and what is different about them versus regular lenses? I am not at all technical and will approach this subject  more of a user perspective and my own knowledge from working for lens companies.   Free form lens technology is not … [Read more...]

Top 6 Training Blogs and Resources

  How important do you think training your employees is? Watch this short video -Small Business Tips- Employee Training  Training Marketer Developing a great Human Resource or Training product is difficult, but sometimes getting the word out about your products is even harder. We are here to help you get the attention of online shoppers, … [Read more...]

Cosmetic Fillers Around the Eye

As the baby boom generation continues to age, more and more people are seeking cosmetic procedures to help them stave off the affect of the aging process on their appearance. Dermal fillers such as Restylane, Radiesse, ArteFill and Juvederm have been around for a while and although they are FDA approved for the facial area, they are not … [Read more...]

Blogging For Dollars and Optical Patients

Many people have asked us what a blog is. A Blog is a journal kept on the internet. This journal is often updated daily and contains all information that the person or business maintaining the BLOG (Blogger) wishes to share with the world. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically … [Read more...]

Medical Sharps- an Optical Opportunity?

Tuesday nights are reserved for playing cards with the GOB's (Great Old Biddies) The youngest in the group is 72 and the oldest is 93. Recently they just found out they can't throw 'Sharpies' (syringes) in the trash. Two of the women don't drive and another two use needles for diabetes. They don't know what to do with their needles, and don't have … [Read more...]

Goal Setting for 2009

I just came back from Ecuador and had the opportunity to travel with a 19 yr old. One night she pulled out her list of goals to share with us. To tell you the truth, it was impressive. She carries this list with her and checks off her accomplishments as she goes. How many 19 year olds even know what they want to do? How many people in general even … [Read more...]

More Eye Jewelry

Recently I wrote about eye jewelry that is attached to a contact lens and I thought that was pretty eye boggling but this is even more eye boggling. These are the highlights from a story reported by Rebecca Skloot in the NY Times Magazine back in 2004.    "The jewelry is a small, platinum medallion gently curved to fit the eye. It rests just … [Read more...]

Who’s Your Competition?

I was speaking with my mother yesterday about her eyes. She needs a new eye exam and having lost so much money in the stock market is very concerned financially. After some discussion, she decided to go to her OD (who she totally adores) and get her lenses at Costco. I hate to encourage that, but knowing her and her OD, he will give her a break and … [Read more...]

Opportunities with Eyewear Fashionista’s

    Many years ago, I had the advantage of working in an upscale ladies clothing store. At the time, I was doing some optical consulting, but still needed income. What a better place to learn retail- from the pros of ladies clothing.  One of the most valuable lessons that I learned, was the building of 'The Book'. The Book consisted of a … [Read more...]