Energy Efficient Office and Vehicle Tax Credits

The following are some helpful hints- which not only can save you money in the home but in the office as well  For more information- go to Alliance to Save Energy- which has tons of great information  "President Bush has signed into law new consumer tax credits for energy efficiency home improvements, as well as purchases of plug-in hybrid … [Read more...]

Why Should People Do Optical Business With You?

Last week was The Vision Council Executive Summit meeting held in San Diego. We were very fortunate to have a wonderful guest speak, Michael Treacy who has written several books. In this very informative and motivational seminar he spoke about the Discipline of Market Leaders and how to grow at Double Digit consistently, even in times of … [Read more...]

Asianwolf Mobile Sunglass Recorder w/2GB Memory

Just had to post this- Fun this is a link … [Read more...]


I just returned from a vacation in Thailand which is a great place to visit. I already knew Thailand was famous for good deals on items like silk clothing, purses and jewelry but did not know that Europeans shop in Thailand for eyeglasses as well. As I strolled along the high street in Kata Noi, Phuket I noticed that optical stores were as … [Read more...]

Advantages and Disadvantages of Contact Lenses

Contributed by Ann Vogel from Advantages and Disadvantages of Wearing Contact Lenses For those who are considering getting contact lenses to replace their glasses and for those who are not too sure about which is better for them there are some things you should be aware of before you make your decision. It has been … [Read more...]

Optical Darwinism Present With Excellence Or Perish

Bill Gerber is a regular reader of the Optical Vision Site blog and has written an article about the state of the industry and what we can do about it. I think you might enjoy his unique approach and recommendations. Bill can be contacted directly at Optical Darwinism; Present With Excellence Or Perish, By Bill … [Read more...]

Tax Alerts for Optical Employers

February 2: Most employers must file Form 941 (Employer's Quarterly Federal Tax Return) to report Medicare, social security, and income taxes withheld in the fourth quarter of 2008. Small employers who have been notified by the IRS should file Form 944 (Employer's Annual Federal Tax Return) Give your employees their copies of Form W-2 for … [Read more...]

Optical Vendors- A Primary Source of Referrals

How many times has an optical vendor come into your office and you retreat to the back room? Have you ever ignored one of your vendors? Stood them up for an appointment? Treated them rudely? Your optical vendors can be your best advocates in getting and keeping new patients.  As a field eyeglass rep for over 25 years, I have carefully trained my … [Read more...]

Saving Energy is Good Business

        Eye Bogglers The average California small business spends almost double the national average on electricity bills! By making energy efficiency upgrades, businesses can reduce annual energy use by 30% and enjoy smaller electric bills. Optical Business Benefits  Save Money-  By switching machines off after use, or … [Read more...]

Kaiser Permanente to Green the Health Care Industry

This is an old article from 2007. What is interesting is Kaiser started Greening Health, way before it became the 'In Thing' to do. They were visionary in evaluating what is best for not only their patients but their staff is well.  From California Green Solutions Kaiser Permanente has created the Global Health and Safety Initiative (GHSI) to … [Read more...]

State of the Optical Industry

We received a report from Vision Watch, stating the optical industry was down $500 Million in 2008. Vision Watch tracks and looks at the whole optical industry and publishes reports with market trends. "VisionWatchsm is the only large scale continuous consumer measurement exclusively designed for the eyewear and eyecare industry. VisionWatch is … [Read more...]

Teklite- Eco Friendly Lenses From Frames Direct

These lenses are from Frames Direct- 'The Teklite production process reclaims more than 90% of the plastic left over from the initial injection molding stage of lens making for secondary uses such as automobile and toy manufacturing.' The appeal: The Eco Friendly Consumer which is over 50% of the marketplace today. The reason why I put this … [Read more...]

Consumer Spending Habits- Does This Affect The Optical Market?

Good News for Retailers- Competing in this market- Consumers are still buying! By Mike Duff "Just how consumers will respond to the economic downturn is a question retailers and their suppliers are beginning to understand, and evidence continues to accumulate that shoppers will spend money on the purchases that provide comfort and some … [Read more...]

In Office Vegetable Garden- Dual Purposing

                      I saw this and thought how great is this for the office! Most optical offices already have plants, why not have dual purpose plants! Grow vegetables, give them to staff, patients, have healthy meals- and increase your Talk Factor, plus purify the air! The Aero Grow Garden is a complete kit that … [Read more...]

Motorola and The First Carbon Free Certified Phone

                        Motorola has just released  the world's first carbon-neutral phone made from recycled water bottles. In an alliance with Carbon, Motorola will offset the carbon dioxide required to manufacture, distribute and operate the phone. The phone earned its CarbonFree Product Certification … [Read more...]