New Year Resolutions

         OK, it is almost that time of year again when we are supposed to make our New Year resolutions. This year I am going to take the personal resolutions and see how they apply to my business as well. So for me it is the same old list really: Eat better, exercise more, lose weight Be more productive with my time, less TV, less … [Read more...]

Dual Function- The New Rapsta Look

I saw these- and all I could think of is 'The Dudes' - the way they put their sunglasses on the forehead, reversed in the back of the head- now they can wear these- they could still have that ' Rapsta Look' A little funky, could be viable, but definitely interactive and fun. Sorry don't know where they came from! … [Read more...]

Buying Groups 101 By Vision West

We just got our first sponsor- Vision West (VWI)! Vision West is an optical buying group located in Oceanside, California. I want to extend a special Thanks to them for supporting the ECP, education and us!. So I got to thinking- many ECP's probably don't know what a buying group it. So thought I would answer some FAQ's. What is a buying … [Read more...]

Optigami – Folding Glasses

Folding Glasses have been around for years! Remember the old Porsche Design (Original) Of course you have fold up readers- but is there still a market for fold up Eyewear?  I would say yes- the advantages are many! With the Optigami- you don't need an eyeglass cases and it saves space in a purse. Especially important for a women's purse. "The … [Read more...]

Techno Eyewear- Glasses and Eating Utensils in One

This is definitely one for the Green and Save catergory! Just think of all thousands of chopsticks, trees and energy we could save, if these became a 'Hot Item' . Glasses, eating utensils and a hair ornament, rolled into one. How Economically and Environmentally Savvy is that! From icBerlin  Here's how they would be good: 1.) Travel alot- … [Read more...]

Techno Eyewear- Spy-Wear- Appeal to the James Bond Fan

      Why would you want to carry this product?  1.) It's cool and fun!  2.) It shows your on the cutting edge of technology 3.) Increases your 'Talk Factor'  4.) Appeals to 'Techies' 5.) Increase Impulse Buys and Gift buying in the office  6.) Adds excitement and drama to the office.  This cool spy gadget features a built in 1.3 … [Read more...]

Recycle Bank – An Opportunity to Earn Rewards

Does your office, strip center, building have a recycling program? Do you have to trudge all your recyclables off to a waste center? If so, this might be an opportunity for you to make money from all the paper, cans and other recyclable materials in your office. Recycle Bank- available now in a few states- will pick up your recycles for you and … [Read more...]

Techno-Eyewear-Mountable Retina Scanning Display

While it's yet to be seen if eyeglass-mountable displays will become as commonly used as, say, Bluetooth headsets anytime soon, Brother Industries at least looks to be making some steady progress at shrinking 'em down to a reasonable size, and it's got a few other tricks up its sleeve to boot. That latter bit comes from its use of a retina-scanning … [Read more...]

Women in Optical – Success Stories

I was sorting through my old copies of optical trade magazines last night, trying to clean up my office for the coming year. I could not bring myself to throw away the July 21, 2008 edition of Vision Monday as it is the Success Stories Optical's Most Influential Women. I can't believe it is the sixth year of this already and it is just as exciting, … [Read more...]

Green and Save- Office Furniture

  True Confession- I am becoming obessed with free stuff. My friends all roll their eyes at me- but for some reason, I have to go on Craig's list everyday to check out what is free. There are tons of free desks, conference tables, office chairs - one office was giving away 20 desks and chairs! Last week, another office was giving away a … [Read more...]

The Paperless Challenge – 10 Reasons to go Paperless

A couple things happened over the last month that I thought were absolutely great. First, I was at the Doctor, and she electronically sent her Rx right to the pharmacy- no paper and no waiting at the Pharmacy. The next- I got my first Dental Recall via email! and guess what, I replied with dates and set my appt up. How easy was that!  People … [Read more...]

Green and Save on Office Supplies

I recently received an email from an OD- who said he didn't believe in the Global Warming. Either does my brother for that matter- but greening your office supplies doesn't have to be about Global Warming, it's about saving money, providing a Toxin Free Office for your staff and patients with the added benefit of looking out for the environment. So … [Read more...]

Computer Lenses – Do We Need Them

Yes we do!   I work at my computer several hours a day and although I have several pairs of progressive lenses to choose from and usually sit down at my desk wearing a progressive pair, I always switch to my computer lenses. I have learned to keep them sitting there right next to my computer as I like them so much, I am bothered if I don't … [Read more...]

Recycling another Opportunity- Cell Phones

In these economical times, I am always looking for opportunities for the ECP to increase income, bring people into your office and provide needed services and best of all - it's good for the environment. One of the ways, you can provide a needed service and make money or even fundraise- is to have your office as a drop off for cell phones, ink … [Read more...]

Marketing Optical Products in a Bad Economic Climate

Savvy marketers can use any situation to advantage. Case in point, the latest milk mustache ad is featuring financial adviser Suze Orman and the tag line is "Milk your budget". The text talks about the great value of milk. The emphasis is on the value rather than actual cost which is pretty smart when shoppers are more budget conscious. The ad does … [Read more...]