The History of Sunglasses

It is said that the Roman emperor Nero liked to watch gladiator fights through polished gems to recreate with the color and image distortion. 1300-Chinese judges wore smoke-colored quartz lenses to conceal their eye expressions in court. The "lenses" of these glasses were flat panes of smoky quartz, which offered no corrective powers but did … [Read more...]

Sunglasses For Fun – 9 Keys to Success

Many years ago, I had this sunglass conversation with another rep. His comment 'You're either in the sunglass business or you're not.' still holds true today. What it means, that if you are going to sell sunglasses- carry a big selection, train your staff, and know your products.  The best part about selling sunglasses, they spice up the inventory, … [Read more...]

Multiple Pairs Sales

I was doing this Multiple Pair seminar about a year ago. I always ask the questions, how many pair of shoes do you own? How many purses- then I asked How many I-Pods do you own? One woman owned 4 I-Pods! That was a first!. Did you know the average woman (16-21 years) has 25-40 pair of shoes, A woman (25-50 years) has 40-60 pair of shoes. Do you … [Read more...]

‘Dust to Dollars’- Optical Promotions That Work

‘Every day I get out of bed, I think to myself, ‘How can I help this team win games.?’ Pat Williams One of the most successful optical offices I knew, had a huge end of year sale, starting the day after Thanksgiving. They were jammed packed solidly for the last 6 weeks of the year. They put half of their inventory on sale and because they did … [Read more...]

State Optical Associations

State Associations Alabama Alabama Board Of Optometry Alabama Academy Of Ophthalmology Alabama Optometric Association Alaska Alaska Board Of Examiners In Optometry Alaska Board Of Dispensing Opticians Alaska Optometric Physicians Association Arizona Arizona State Board Of Optometry Arizona Ophthalmological … [Read more...]

Licensing Boards of Opticianary

Licensing Boards of Opticianary Alaska Board Of Dispensing Opticians American Board Of Opticianry Arkansas Board Of Dispensing Opticians Commission On Opticianry Accreditation Connecticut Licensing Information Center Contact Lens Dispensing Permit Program Florida State Board Of Opticianry Georgia … [Read more...]

Licensing Boards- Optometry

Licensing Boards of Optometry Alabama Board Of Optometry Alaska Board Of Examiners In Optometry Arizona State Board Of Optometry Arkansas State Board Of Optometry Association Of Regulatory Boards Of Optometry California Board Of Optometry Connecticut State Board Of Optometry Delaware Board Of … [Read more...]

Schools For Opticians

National listing of optician schools in the United States, providing optical educations, surfacing lab skills and general eyecare knowledge these may not be all the schools, check out local resources if not listed Master Degree - Master Degree Online Guide To Schools Canada BC College of Optics (Surrey BC, Canada) Northern Alberta … [Read more...]

Schools of Optometry-USA

ASCO - Optometry Admission Test (OAT) Association Of School And Colleges Of Optometry College of Syntonic Optometry Illinois College Of Optometry Indiana University School Of Optometry Inter American University Of Puerto Rico, School Of Optometry Michigan College Of Optometry At Ferris State National Board Of … [Read more...]

39 Ways to Market Your Business

  Small business owners can easily get too involved in the day-to-day operations of their offices  to spend any time brainstorming marketing ideas or promotional events. Some retailers worry that marketing is too expensive, others may find it too time consuming. Without announcing who you are and what you sell, how will anyone know? Here are … [Read more...]

Optical Trade Associations

Eyecare and Optical Trade Industry Associations for manufacturers and distributors of eyecare products to opticians, optometrists and ophthalmologists Optical Wholesalers, Manufacturer, Suppliers Optical Laboratories Association (OLA) The Vision Council Contact Lens Manufacturers Association (CLMA) Contact Lens Council … [Read more...]

Donate or Volunteer- Optical Non-Profits

Donate or Volunteer- Optical Services-Get Involved!  American Council Of The Blind American Diabetes Association American Foundation For The Blind American Macular Degeneration Foundation (AMDF) Macular Degeneration Foundation American Nystagmus Network (ANN) Braille Institute InfantSEE nfantSEE® is a public health program … [Read more...]

No Junk Mail-Getting Rid Of Junk Mail

It’s Not Hard To Go Paperless There seems to be a resentment or fear of going paperless. But you are going to have to do it, per government mandates, so why not start small? Start with getting rid of your junk mail and go forward from that point. The easiest thing to do is assign a person to specific paperless tasks. As an example, 1 person … [Read more...]

International Optical Professional Associations

Orthoptic Association of Australia (OAA) British Contact Lens Association Cornea and Contact Lens Society of New Zealand Inc (CCLS) European Association for Vision and Eye Research (EVER) European Board of Ophthalmology (EBO) European Society of Ophthalmology (SOE) European Council Of Optometry And Optics European Ophthalmic … [Read more...]

Top 5 Reasons to Green Your Office

By now, you may think that 'Going Green' is the latest Trend, the new Black, you are already over it. You may think it's hard work, it doesn't effect you, these old hippies once again trying to change the world!  Maybe you don't care, thinking this is a trend that will go away like last year's PRADA bag. Think again, it's not going away, because we … [Read more...]