Romancing The Shades: Captivating Chevrons

Chevrons, we see them everywhere, as they have been undergone a trend resurgence for the last several years.  Most of us probably just look at a  Chevron pattern and say ‘stripes’ or zig zags instead of chevrons Some of us may think ‘Chevron’ is just a gas station, but in reality you most likely have seen the pattern in the military on flags and even Charlie Brown. 

chevron 2

What exactly are Chevrons? Chevrons are a continuous line of ‘V’s or Zig Zags, a look that dates back to 1800 BC, being seen in carvings and images. In our modernist fashion times, noted designer Missioni, introduced the Chevron patten in their knitwear, back in 1958. The look is still going strong.

In your sales verbiage you can spice up your words with Vee Shaped, Zig Zag, Striped, Insigna and Badge. In describing your eyewear and accessories you might say something like this:

Charmant has incorporated an embossed Chevron design with a feminine touch.

Chevron Designed etching into temples. Charmant style TI1211

Chevron Designed etching into temples. Charmant style TI1211

Noted Latina, Daisy Fuentes added etched Chevrons into their temple with a gemstone sparkle to accentuate a Vee- Shaped design.

Zyloware, Daisy Fuentes

Zyloware, Daisy Fuentes

FYSH made a bold statement with their very on Trend (new Fashion Verbiage) Chevron inspired colorful look for women.

FYSH style 3501

FYSH  by Classique Eyewear, style 3501

AJ Morgan

AJ Morgan

Incorporating a teal palate, ICU readers picked up the on the Chevron Fashion Trend with matching reader case…

ICU Readers

ICU Readers

In Merchandising Chevrons- you have several options. Take a primary color and pick it up as a background or an accessorizing piece or use Chevrons to highlight colorful eyewear.  Using sheets, fabrics, pillows or banners can highlight the look, even if you don’t have Chevron frames in stock,

importtestsite.wordpress.com

importtestsite.wordpress.com

There you have it, Chevrons, the trend and fashion word for the day.

 

 

 

 

 

 

 

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