Social Media Eyes-Social Networks And Cyber Crime By Crystal

Social Networks and Cyber Crime

Illustration credit: michaelmolenda via Flickr

As optical businesses begin to venture into social networking as a means of marketing their services and reaching out to new customers, there are many things to consider. One thing that can often be overlooked is the prevalence of cyber crime on social networking sites. This article from USA Today talks about cyber crime on social networking sites and some of the dangers that users can encounter.

“Social networks provide a rich repository of information cybercriminals can use to refine their phishing attacks,” says Chris Day, Terremark’s chief security architect.

It is important for eye care offices to take precautions against cyber crime in order to protect the security of office computers and patient information. Frequent updates of virus protection software such as Norton or McAfee should help to locate and remove any identified viruses.

Facebook, the dominant social network, with 400 million members and therefore the biggest target, says recent partnerships with Microsoft and security firm McAfee to filter malicious programs help keep compromised accounts to a small percentage. “We are constantly working to improve complex systems that quickly detect and block suspicious activity, delete malicious links and help people restore access to their accounts,” says spokesman Simon Axten.

As always, staff education can help to protect an eye care practice as well. Staff should be urged to use good judgment and always be mindful of possible security risks. Most social networking sites will send out emails to users when the user receives a message or new friend request. These emails will often contain a link to view the message on that site. Staff should be instructed not to click on links inside of emails from social networking sites. Instead the user should log into the site by going to the site’s homepage and entering their username and password. The message can then be accessed through the social networking site. This will help to identify any messages sent from “hacked” accounts, because those messages do not usually show up on the social networking site.

All great tools have risks associated with their use. Social networking can be a powerful business tool and should not be avoided because of the potential for cyber crime. Users can limit their exposure to cyber crime as long as they are mindful of scams and run frequent scans using up to date virus software. If the user notices any suspicious activity it should be reported immediately.

Article submitted by Crystal Blaker, founder of CB Consultations


Similar Posts:

Next Post
Previous Post