35 Ways To Use And Reuse Microfiber Cleaning Cloths

Dan Feldman of DBA Designs just sent us a sample of his micro-fiber cleaning cloths he made up. It served to remind us the importance and value of large, good quality and branded cloths as an excellent marketing tool. Years ago, we did a post on Take 5. Take 5 is trying to add $5.00 to each sale. A very easy way to add on to the sale is to sell … [Read more...]

Dappering Dudes With Eyewear And Bow Ties

It seems that women get all the attention in the eyewear world... probably because all claims say that women are 80% of the business. I don't know whether that is true or not, but venture to say that it is because all talking heads all say 'mens space' is not as large or a dynamic as the women's. I said Pappy Poo on that... those days are … [Read more...]

Must Have: Schiaparelli Emotion Pins

I know many of you are sick and tired of all the eyeball and eyeglass goodies that we are constantly seeing on Facebook and Pinterest. Until now: From Maison Schiaparelli these “Rainbow of Emotions” brooches, are stunning and I have never seen anything like them. And quite honesty would expect nothing less from one of my favorite designers of both … [Read more...]

The Spec Lifter Is Designed By An Optometrist

Opticians and Optometrists are in a unique position to design, market and sell a variety of products that fit visual needs. One optometrist, Jim Hamilton, invented a handy little gadget called the Visual Align Specs Lifter. The Specs lifter is placed on the nose to lift the eyeglasses up to better see a computer screen. An interesting gadget … [Read more...]

Sunsational Sunglass Decor

We all see many eyecare themed T'shirts, socks, shoes, baby clothes, purses.. yada, yada. While cute and fun to wear and share, after awhile they all look alike. (No offense) Until now.. bright, colorful optical accessories company  DeLaurentis  has brought new vision to optical furnishings. DeLaurentis creates unique accessories such as cases, … [Read more...]

Shark Tank Update With Nerdwax

What happens to people on Shark Tank? Don Hejny  (Season 7) speaks about how he started NerdWax. He reviews his job (s) waxes eloquently about being on Shark Tank and how to prepare for it. This a a long video, but interesting. … [Read more...]

How To Find Dory

Poor Dory has memory problems and can't remember anything except she has lost her parents. With friends Nemo and Marlin she embarks on a search to find her parents. There is no doubt that this is already a summer hit and will spark a Dory Feeding Frenzy.. and found the perfect product that you can offer your patients in their search for Dory … [Read more...]

Who Are The Eye Nerds?

We have all seen them on Facebook, Instagram and Pinterest... all the eyeglass dresses, the onesie sunnies, the mugs, the purses all with either eye charts, sunglasses, eyeglasses. Instead of running around, go to Eye Nerds, a new website that has pulled all the Optical Products into one website. For the home, clothing, kids, accessories. This … [Read more...]

33 Shades Of MicroFiber Cloths

One of the easiest way to increase the average transaction is to sell Micro Fiber Cleaning cloths, which are NOT just for cleaning eyewear and sunwear. Microfiber cleaning cloths have a huge amount of benefits, that you can pass on to your customers. The best part.. is even if they get worn out. .you can always reuse them. 30 Benefits Of Micro … [Read more...]

How To Say I Love You To Your Eyecare Patients

Nothing screams customer appreciation more than a free gift. Yes, FREE.. and we found the perfect I Love You Gift for Valentines Day to give to your patients to show your love on Valentines Day. This packaged eyeglass case with a mirror is a perfect, thank you. Fill it up with anything from candy to eyeglass cleaner, wrap it up in a bow and give it … [Read more...]

Positive Impact VS Sustainability

I recently returned from a wonderful trip to Tanzania. Thanks to my husband Ron in giving up 90% of his luggage allowance we were able to take sunglasses, readers and baby clothes with us. Here we are at Little Olivers with Asilia's Positive Impact coordinator for distribution to remote villages. Positive Impact VS Sustainability: Most … [Read more...]

Clearvision Launches Breast Cancer Research Eyewear

Eyewear industry leader ClearVision Optical introduces Ellen Tracy readers, a limited edition collection of four ready readers designed to benefit breast cancer research. Over the past several years, ClearVision has raised well over $400,000 in support of breast cancer research. Passionate about raising awareness for this cause, ClearVision … [Read more...]

Visions of Africa

I was lucky enough to go on an African Safari in 2011 and loved it so much I am going back this August. I am taking extra supplies with me this time, courtesy of Wiley X, Ron's Optical and Hilco. Each company has donated eyewear for distribution to people in Tanzania. This African nation consists of over 45 million people from at least 120 … [Read more...]

To Do: ‘Eye Love To Travel’ In A Box Program

We are coming into vacation season and this is the time to put together 'Travel In A Box' display for your patients. Set up your Store Within a Store, with pictures of destinations, suggestions on what to pack. Eye Bogglers American Express Travel said that based on the average seven-day trip (for international travel), a 2015 vacation is … [Read more...]

Should You Offer EyeLash Enhancers?

As eyecare professionals are reaching out to find new markets I thought this was interesting and might be something to consider offering your patients. SAINT LOUIS, MO (January, 2015) - MediNiche, Inc., a healthcare products company and makers of OcuDerma®, the #1 optometrist recommended skincare product for the areas around the eyes, announces … [Read more...]