Free Form Lenses – Marketing to Consumers

We recently received this email from a consumer: "I am unable to find anyone advertising Free-Form optometry services. Has anyone been trained to deliver this new technology? If, so can you recommend a provider near Gardena, California 90249. Please advise, thanks." We have blogged on this subject before: "Optical Lens Technology is Not Reaching … [Read more...]

Preventing Children’s Eye Injuries

Eye injuries are the leading cause of blindness in children in the United States and most injuries occurring in school-aged children are sports-related. These injuries account for an estimated 100,000 physician visits per year at a cost of more than $175 million. Ninety percent of sports-related eye injuries can be avoided with the use of … [Read more...]

Do Your Optical Patients Have Problems Seeing 3D?

They are not alone if they do! I just watched a movie in 3D at an expensive luxury theater, $20 per seat! First of all the 3D glasses were just thrown in a tray from the previous showing, not cleaned, just there for our "convenience". Yuk, I wanted to leave at that point. But my husband dutifully cleaned mine and his, then I struggled to wear them … [Read more...]

Effective New Health Care Insurance Laws – Eyecare

No matter what your political views or opinions about the new health care insurance laws that have taken effect, it has to be good for the optical industry that nearly 2.5 million more young adults are  getting  health coverage and some of them vision insurance as well. The Obama administration says the number of young adults going without … [Read more...]

Eyewear – Fashion vs Function

I recently read The Vision Council's 2011  Vision Watch Fashion vs. Function Eyewear Report and at first I was a little perplexed by its findings until I thought them through. In February of 2011, 10,000 American adult consumers in the U.S. were surveyed to determine whether eyewear users and buyers value the fashion aspect or medical … [Read more...]

The Future of Shopping

A video by Cisco to demonstrate its architectural vision for "Borderless Networks". Company networks are undergoing so-called “de-perimeterization,” as online collaboration with partners, customers, telecommuters, and others outside the physical LAN becomes more and more important to doing business. At the same time, these users are able to connect … [Read more...]

Top 9 Things You Should Never Reveal on Facebook

Millions of Americans are now sharing photos and personal stuff through social media, old embarassing pics from class reunions or high school have a way of coming back to haunt you through Flickr, YouTube, Facebook, MySpace, Twitter and personal blogs. Despite all that sharing there are some things that should never be shared with anyone both … [Read more...]

Eyewear Consumer Reports Good for Independent Optical

Reading the results of the latest Consumer Reports survey on shopping for eyeglasses, I was not surprised to see that Costco topped the ratings of eyeglass retailers, which included large chains, independent local optical shops and private doctors offices. Consumer Reports is very price orientated and is a major factor of the overall rating. It was … [Read more...]

Opticians For Change-A Website For EyeCare Professionals

Looking for ways to combat the viral campaign of big box eyewear and contact lens online retailing? You might check out this website and category Opticians For Change. which talks about why the consumer should go to a licensed eyecare professional. The site will give you all sorts of helpful tips on dealing with your patients, pricing and online … [Read more...]

The Eyecessorize Blog and $5 Sunglasses

We recently posted about the Today Show's feature on sunglasses and the need to let optical consumers know the differences between low priced sunglasses and high priced sunglasses - Polarized Sunglasses - Don't Be Cheap. We think that The Eyecessorize Blog has a great response to this and other reports as well. This is the official blog for The … [Read more...]

Today Show Talks About Sunglasses

Visit for breaking news, world news, and news about the economy … [Read more...]

Social Media Eyes-Chronic Disease And Social Media By Crystal

A report released this March on Chronic Disease and the Internet by the Pew Internet and American Life Project and the California HealthCare Foundation showed that people fighting chronic illnesses are using social media to connect with other patients and gather more information. The report begins by stating that those suffering from chronic … [Read more...]

National Healthcare Bill Update From OAA

The Opticians Association of America latest newsletter had these helpful insights as to National Healthcare Bill Reform. Tax Credit: When and the Run Down... Small Businesses qualify for a tax credit if they have 25 or fewer employees with an average wage $50,000 or's a sliding scale. They don't qualify for the tax credit if they … [Read more...]

BioSyntrx Working To Educate Consumers On Eye Health

Chicago Tribune + Vision Care +BioSyntrx= Consumer Education. First I want to thank the following eyecare vendors for getting together with The Chicago Tribune to send out 540,000 copies of a special report to consumers to educate them on eye health. This is good for the eyecare professional and please send them a thank you. Last week The … [Read more...]

Groupon- The New Trend Of Consumer Purchasing

Every time I turn around today, somebody is telling me about Groupon. My friend Ginny uses Groupon at least once a week and she has friends who use Groupon Groupies. For those who didn't know (like me) Groupon is a collective buying discount service. There has been other types of collective buying services over the years but apparently Groupon is … [Read more...]