Why Optical Consumers Buy Online

After hearing from optical retailers and optical suppliers how much the Internet has effected their business, I thought I would do an article on what motivates the consumer to purchase on line. Should you be offering this services as well?  After reviewing many optical websites- very few offer this service. You can set an appointment, find out … [Read more...]

Why Should People Do Optical Business With You?

Last week was The Vision Council Executive Summit meeting held in San Diego. We were very fortunate to have a wonderful guest speak, Michael Treacy who has written several books. In this very informative and motivational seminar he spoke about the Discipline of Market Leaders and how to grow at Double Digit consistently, even in times of … [Read more...]

Advantages and Disadvantages of Contact Lenses

Contributed by Ann Vogel from allabouteyecare.org Advantages and Disadvantages of Wearing Contact Lenses For those who are considering getting contact lenses to replace their glasses and for those who are not too sure about which is better for them there are some things you should be aware of before you make your decision. It has been … [Read more...]

Consumer Spending Habits- Does This Affect The Optical Market?

Good News for Retailers- Competing in this market- Consumers are still buying! By Mike Duff "Just how consumers will respond to the economic downturn is a question retailers and their suppliers are beginning to understand, and evidence continues to accumulate that shoppers will spend money on the purchases that provide comfort and some … [Read more...]

Discounting Private Pay Optical Patients

We received this email from an office about Private Pay and Discounts. It's a good question, and thought I would post some published and on the internet responses to the same questions. From the sound of it, it is perfectly OK to discount private pay patients, and many large healthcare organizations are doing so. See the below comments and … [Read more...]

Green Optical Vendors – The Consumer Wants to Know

I am an admitted treehugger, but this is not about me- this is about the consumer who wants to know who is green in the eyecare industry and who do they support. Go to Green Girls Global and check out the comments if you don't think it matters. So I thought I would do a post on who's doing what in the Environmental Arena. The following companies … [Read more...]

Recycling another Opportunity- Cell Phones

In these economical times, I am always looking for opportunities for the ECP to increase income, bring people into your office and provide needed services and best of all - it's good for the environment. One of the ways, you can provide a needed service and make money or even fundraise- is to have your office as a drop off for cell phones, ink … [Read more...]

Who’s Your Competition?

I was speaking with my mother yesterday about her eyes. She needs a new eye exam and having lost so much money in the stock market is very concerned financially. After some discussion, she decided to go to her OD (who she totally adores) and get her lenses at Costco. I hate to encourage that, but knowing her and her OD, he will give her a break and … [Read more...]

23 Top Green Business Resources

Maybe you are into the Green Movement, maybe your neutral and perhaps you think it's a big hype. The reality is, the majority of your patients are concerned about being ecologically friendly and toxin free. Where to start, what to do, how do you get the word out? Businesses who start now with green initiatives will reap the rewards in the future … [Read more...]

Optical Consumers Want to Know……

        Recently, my business partner and I went to the bank to open an account for this new venture and the manager being curious about our what we do found out we were in the optical industry and started to ask advice on where to go for a new pair of eyeglasses - what she should look for regarding the type of eyeglass frame, what did … [Read more...]