Do Your Eyeglasses Give You a Muffin Top?

Maybe eyeglasses don't create an actual "muffin top" but there are millions of sore ears, headaches, rubbed noses and wonky ill-fitting eyeglasses which are just as bad as all those muffin tops caused by ill-fitting jeans! Sylvie Putman, ABOC of Pro-Style Optical in Lubbock, Texas has made it her mission to put a stop to the equivalent of muffin … [Read more...]

It’s The Service, Stupid

Remember the famous sign in the Bill Clinton Campaign headquarters from 1992? James Carville had written this for all campaign workers to remember their focus in their successful race against George W. W. Bush? It actually said “The Economy, Stupid”, but was reported with the added it’s to better reflect proper grammar. In retail, it’s … [Read more...]

Are You Responsive?

Most of you are quite responsive. You greet your patients and customers quickly, professionally and with a big smile (most of the time). You deal with the inevitable change life throws at you and your business with a credible relaxed responsiveness your friends, family and neighbors admire. Is your website responsive? The answer sadly for many … [Read more...]

Dealing With Cell Phones And Patients

I can't believe I actually did this.. if you know me, half the time, I leave my cell phone at home. I was at the dentist office and the phone went off and I actually picked it up to see who called. Which got me thinking about cells phones in doctors offices. If you think about it from a observing patient point of view- I would be annoyed … [Read more...]

Precision San Diego – An Independent Optical Lab

You have to be good, really good and have a secret ingredient or two to be a successful independent optical lab in today’s world. Precision San Diego has been serving independent eyecare practitioners in the San Diego area since 1948 so there have been many changes but the mission has always been constant – Customer satisfaction by offering premium … [Read more...]

Great Experience From TSA?  

"The extra energy required to make another effort or try another approach is the secret of winning." - Denis Waitley Last Friday I was in line for security at Logan airport. I noticed that there was only one agent checking IDs, so I figured this was going to be a long and painful process. Much to my surprise the line not only went quickly, but … [Read more...]

When Competent Isn’t Good Enough

What level of service do you expect when you drive through McDonalds versus sitting down at a The Palm? Or when you shop Wal-Mart instead of Nordstrom? When you purchase a Kia opposed to a Mercedes Benz? When you purchase something for $10 you can find elsewhere for $100, you really don’t expect much. On the other hand, when you purchase … [Read more...]

To DO: Tell Your Patients You Love Them

Every year it comes up, what to do for Valentines Day? Aside from decorating the office, buying the S.O. (significant other) gift.. this is the perfect time to tell your patients how much you appreciate and love them. Found this on Pinterest.. The Eye Charts were custom made by (this is hard to remember) , package with paper … [Read more...]

EyeOverHeard On The Forums- Firing Patients

Apologies to Lens Chic for using the name.. It is always hard to fire a patient or a friend for that matter. But sometimes, you just gotta do what you gotta do. Overheard  on OD's on Facebook- (names have been taken off) Anyone ever fired their contact lens patients for non compliance? Not really sure what you mean by this. Poor compliance … [Read more...]

eye Love This YouTube Video on How Eyeglasses Are Made

With all the questions on why glasses are so expensive, I really, really like how this video describes the personal attention, the customization of eyewear and lenses. If you have a YouTube channel, this might be something for you to consider doing. Optician, eyewear designer and creator of the famous metallic sunglasses for Elvis Presley, John … [Read more...]

‘Tis The Season To Be Jolly? GRUMPY

The holidays are here, again. One thing you will discover, no matter if it is in your own office, driving around town, or out running errands of your own and making purchases at other stores…people are GRUMPY.  And it is very easy to fall into this same bah humbug mindset when you are surrounded by bad attitudes. So, while taking care of your own … [Read more...]

PlanetVA Launches Eyecare App That Simplifies In-store Eyewear

For many of us, the most important aspect of choosing optical frames or sunglasses is how they look on our face. The eyewear client could try on every pair of eyeglasses in the store to find out how each one looks, but narrowing down one's choices in advance can save a lot of time and aggravation. The client could determine his/her face shape and … [Read more...]

What To Do With Kinetic Kids?

After being at the bank and watching 2 kids run around like crazy and the mother was gabbing on her cell phone.. I realized this is a pretty common  occurrence and what happens in an eyecare offices? How do you deal with special needs, tired and hungry kids.. not to say bratty kids. I remember babysitting my nephew one time who had a major temper … [Read more...]

Customer Service And Setting Expectations

Many of us just finished Vision Expo West in Las Vegas. I am always reminded about customer service and the Based on the great deal I received online, I once again stayed at the Flamingo in Las Vegas. Despite my very disappointing  stay there last year … [Read more...]

Eye How – Flex, Mirror and Match by Valerie Manso

We are very pleased to bring you our fourth guest article from Valerie Manso . We really appreciate her training skills so we feel very fortunate that she has agreed to share some articles with us. Topic: Flex, Mirror and Match (Establishing, building and Using Rapport) Valerie Manso I have found it effective at times to meet customers on … [Read more...]