Non Verbal Communication and Optical Patient Care

You know the expression, Actions speak Louder than Words- Well it's true, because those actions are non- verbal communication with your optical patients. Our recommendation- Review the List below, take a week and monitor yourself and all other optical staff to get you all in the habit of Excellent non verbal communication with your optical … [Read more...]

How to Tell If Your Patient is Lying

I found this Body Language video very interesting. In the frantic rush of day to day living, sometimes we forget to read the clues our friends, customers and patients are sending out. Just by reading the body language clues, we can become more customer friendly and customer focused. To make this a part of your everyday patient focus, practice in … [Read more...]

Eye Rewards and Optical Patient Loyalty

We received this email from a Doctor, (who shall not be named). He brought up a very interesting idea on patient loyalty. We are impressed because 1.) He is trying 2.) He is creative 3.) He is thinking out of the box 4.) He recognizes opportunity and wants to capitalize on it. 5.) He's reaching out for ideas and suggestions. Knowing it costs 5x … [Read more...]

What’s in Your Swag Bag?

My dentist has the best Swag Bag. I leave with a personalized bag filled with goodies, toothbrush, floss, toothpaste and coupons! It makes me feel good and appreciated as a customer. Granted he doesn't provide the same type of Swag Bag that celebrities get just for showing up at some event. When I read about what these multi- millionaires get for … [Read more...]

Top 14 Ways to Increase Business by Word of Mouth

In these crazy times of merging, retailing, managed care and consumer disloyalty, the best and most cost efficient way an office can increase their business and continually remain profitable is by implementing a word of mouth advertising and marketing program. The key is to motivate buyers (your patients) into talking positively about you so … [Read more...]

Top 10 Ways -Turning a Shopper Into A Buyer

How many times have you gone into a store looking for help? I think one of the most annoying things today is walking into a place of business and the staff is on their cell phone, talking to each other, eating or just plain ignoring you. Personally speaking, when that happens I walk out. If I am not the most important thing that has happened to … [Read more...]