A Very Racy, Spexy Valentine Day Display

Valentine Day is so huge and every year we try to come up with unique Valentine Display Ideas. This optical display got the panties in a wad so so speak. J.F.Rey winking posters, red panties, and kisses... by Eye Candy Optical. This is a definite spexy look and we love it. … [Read more...]

15 Ways To Use Eye Charts In Displays

Nothing says who you are and what you do than an Eye Chart.  We love Eye Chart merchandising because you can customize the message, display new products and have a little fun.  You can reuse old eye charts and or make your own, either way we found 15 ways that you can use eye charts in your displays. 1.) Single eye chart hanging in window with a … [Read more...]

Disabilities & Store Design

October is National Disability Employment Awareness Month and a good time to review how compliant is your office to the Americans With Disabilities Act (ADA) Nearly 20 percent of the U.S. population has some sort of disability that requires accommodations in retail locations. Add to that the fact that more than 70 million Americans will be over … [Read more...]

Sunsational Sunglass Decor

We all see many eyecare themed T'shirts, socks, shoes, baby clothes, purses.. yada, yada. While cute and fun to wear and share, after awhile they all look alike. (No offense) Until now.. bright, colorful optical accessories company  DeLaurentis  has brought new vision to optical furnishings. DeLaurentis creates unique accessories such as cases, … [Read more...]

How To Merchandise Give Back Companies

One of the ways to segment your merchandise is to display the message that goes with each collection. We ran across this display featuring Tom's Glasses, a one for one eyewear company. The message is reflected in an Eye Chart with a small amount of eyewear displayed with their message. It is simple and clean. Image: Behance  … [Read more...]

Eye-tasctic Eye Hotels

Hotels have gotten more specialized. You can sleep in salt hotels (Boliva), Ice Hotels, Igloos, Tree Houses, castles, teepees and lighthouses. You can glamp (glamour camping), sleep in railroad cars, in prisons, in caves, underwater or houses built out of trash. Want to sleep in a bat cave or with Hello Kitty. you got it. Now eye-fanatics … [Read more...]

Eyewear Merchandising Tips For Spring 2016

Your fashion-savvy customers are already thinking spring and summer with these merchandising tips. To make sure you, your offerings, and your merchandising speak their language, here are some key trends in women’s fashion for the upcoming seasons. We’ve included 7 major trends (from bgfashion.net), each followed by one of our own tips on how you … [Read more...]

Golden Holiday Windows

Silhouette UK is running a window display contest and they sent this idea. Perfect for the holidays. In gold with white boxes and gold wrapping accented with Silhouette's luxury crystal laden eyewear. It is a quick elegant look and tells a rich story.... we like it. Via Silhouette UK  … [Read more...]

Six Spectacular Holiday Window Displays

Tis the season to spectac-u-lize your holiday windows. People are out and about... shopping and spending... this is your time to shine. We love these eye-catching holiday displays including some humorous 'meme' motifs. Don't be afraid to add some writing and fun.. people like to laugh! … [Read more...]

A Spooktacular Halloween Window

Nothing is more fun than a great Halloween window. This gothic display takes some scary characters, Herman Munster, Grandpa Munster and Dracula and put eyeglasses on them. A draped white sheets, bats, candelabra, black accessories and it makes a classic haunted house look. … [Read more...]

Eyewear Display For Talk Like A Pirate Day

Talk Like a Pirate Day is September 19 and why not dress up your office with Pirate Displays, that will also carry you over into Halloween. Very few changes would have be made to convert over to a Halloween Display/ Vintage elements, old boxes, treasure chest, skull and bones, make this a scary display and when Pirates Day is over, add in a few … [Read more...]

Five Ways To Use Color Blind Decor

You have probably seen or read about the so called color blind T-shirts, which are not funny. They are basically profane t-shirts that color blind people cannot read. Appalling. There are other color blind T-shirts from companies such as zazzle that are amusing. In reality growing up color blind whether man or women, leads to many challenges. … [Read more...]

Iris Inspired Decor

Part of Brand Building is merchandising. Merchandising is the business of brand building, making sales via product and service displays. Your brand is who you are and what you do and what you stand for. Merchandising drives traffic and who would not want to come into your eyecare office to view these incredible works of Iris Art. Mark Quinn … [Read more...]

Eyewear Merchandising For World Typewriter Day June 23

World Typewriter Day is on June 23 which is the anniversary of the granting of the U.S. patent to Christopher Latham Sholes in 1868. Probably at some point in our lives, when the electricity goes out, our phones are down, this is the one item that will survive. Typewriters are actually becoming a hot little item and I have seen prices at resale … [Read more...]

Upcycled Optical Lens Art Sculpture By Ingrid Goldbloom Bloch

This is interesting, a welded metal bra reusing up cycled optical lenses. You can even see one that is a bifocal. Ingrid Goldbloom Bloch makes art from found objects. This is what she says: 'I see the beauty in common objects and hope that others will too. I use everyday items like steel nuts, washers, vinyl plumbing tubing, clamps and coke cans … [Read more...]