Eyewear Trends: The Onesie Lens

Just because you can't Rx a frame, doesn't mean that eyecare professionals shouldn't sell it or offer it to their customers. Case in point: The Onesie Lens. Most people think of a onesie as a one piece infant garment. Onesies are also adult jumpsuits which became popular in the late 2000's to 2010's. Re-introduced by the band Jumping Jammerz and … [Read more...]

Eyewear Curators Part 6: Technology And Smart Glasses

Smart Glasses and wearable devices are a category of eyewear that adds information to what a person sees or hears. This can involve augmented reality glasses, eyewear that connects to the internet, can take pictures and video, a phone, music with bluetooth, WiFi and GPS capabilities along with connections to Social Media. We have also included … [Read more...]

Eyewear Trends: Athleisure Eyewear

Many of you have heard of Athleisure a strong 'Trend' on runways and apparel. You see it everywhere, athletic clothing being worn outside of exercising. Tights, leggings, gym shorts, board shorts, yoga pants, sweat pants, varsity jackets,  upscale work out shoes and jackets. The trend most likely survives because it is comfortable, dual functional, … [Read more...]

#Listday: Choosing Optical Lab Software

As we head to Vision Expo West, one area that might need exploring is Optical  Lab Software, AKA LMS. Lab Software is the process of automating Rx lens fabrication. The functions are designed to manage the production process and the business management of lens manufacturing for conventional and freeform/digital surfacing, edging, and AR … [Read more...]

Eyecare Trends: Membership Subscription Shopping

For years consumers have gotten used to membership shopping: Credit Cards, Travel, Cost-Co and Amazon Prime. Consumers in the U.S. hold 3.3 billion memberships in customer loyalty programs. A 2015 survey by COLLOQUY says that specialty store loyalty memberships now total 434 million. (Eyecare could fall in this category) Retailers such as REI … [Read more...]

25 Interesting Crowd-Sourced Eyeglasses

Kickstarter and Indiegogo are two of the top crowdsourcing sites. We began tracking crowd-sources eyewear and accessories last year and will release our updated 'Crowdsourced Eyewear' report at the end of the year. We can learn much from crowd-sourced product, whether they get funded or not. We can learn what the consumer is looking for, by if they … [Read more...]

43 Eyewear Companies That Plant Trees

In honor of Arbor Day, we are listing Eyewear Companies that either plant trees or wood eyewear companies using reclaimed materials or that give back. Most of the companies planting trees are wood or bamboo eyewear companies although other companies have joined the global fight against deforestation and we have added them into the mix. When we … [Read more...]

Philanthropic Eyewear Companies

Business changes fast especially in the Charitable Giving arena. To commit oneself to a socially responsible business is not easy to do on a long term basis. Some companies have become a Public B corporation, others have gone to capsule collections that have 'Give Back' program, others have ceased completely. As of today we have updated our list … [Read more...]

Niche Marketing: Underwater Sports

It is that time of year where people are starting to plan their vacations, many which are around water sports in particular scuba diving and snorkeling. Scuba Divers and Snorkelers spend money. Serious divers buy prescription Dive Masks and they will go online to get them all year. Best of all, Underwater Sports and Diving is not a seasonal, … [Read more...]

55 Celebrities With Eyewear Collections

Sunglasses have been the trademark of celebrities for years. For some it is a way to hide, others it is a trademark and a part of their image. It is obvious that sunglasses give power, prestige and mystique. That mystique inspires the general public. Since the public always want to know and emulate who is wearing what ergo some celebrities have … [Read more...]

100+ Eyewear Companies Giving Back

We did our Annual Vision Charity listing. Did you know that many eyewear and sunwear companies both wholesale and online participate in give back programs.  We put together a list of eyewear companies that have a Philanthropic Statement on their website. Many other companies may also have a sustainable corporate program which in which they give … [Read more...]

Eyecare Winners And Losers In 2015

I am very proud to be in the optical business and feel that our industry provides such a great gift. The Gift Of Sight. It is always disappointing to find members of our community that abuse and give our optical industry a bad image. Please note that this is only for the USA and does not include international eyecare professionals. Fortunately … [Read more...]

Contact Lens Winners And Losers 2015

With over 30 Million people wearing contact lenses in the USA, I am surprised there is not as much winners or losers. Now 2014 was a bad year for the contact lens industry. Product recalls, parasites eating eyeballs and a few more arrests. Winners: Law Enforcement For Arresting Illegal Contact Lens Sellers    Criminal charges were filed Oct. … [Read more...]

54 Smart Glasses Of The Future For 2016

You thought Smart Glasses were dead... instead this segment of wearable tech market will be growing. Various market analysts say that Virtual Reality devices will ship 43 Million units by 2020. Head mounted displays including glasses will be the number 1 product. In another study, Smart Glass sales will reach 1 billion shipments near 2020, and will … [Read more...]

57 Vision Charities To Get Involved In

Tis the Season for Giving and we have updated our Vision Charity list to consider for donations. This is not a complete listing, I would estimate there are about 10x more charities. Many local cities and states have a charities and your local trade organizations. In addition there are separate charities for Macular Degeneration, Glaucoma, … [Read more...]