Techno Eyewear- Vibrating Glasses to Keep You Awake

  In looking for opportunities that create some excitement and enhance the Talk Factor in your office, I came across these interesting Glasses that keep you awake! MyDo Bururu from Japan's Vision Optics. Apparently they vibrate as your head starts to nod off, thus hopefully keeping you awake. I can see this for driving, studying and other late … [Read more...]

Dual Function- The New Rapsta Look

I saw these- and all I could think of is 'The Dudes' - the way they put their sunglasses on the forehead, reversed in the back of the head- now they can wear these- they could still have that ' Rapsta Look' A little funky, could be viable, but definitely interactive and fun. Sorry don't know where they came from! … [Read more...]

Vision Insurance – End of Year Sales Opportunity

The end of the year is a great opportunity for eye-wear sales for at least two reasons. The first one is vision insurance as that is usually a calendar year benefit and the second opportunity is that is is gift giving season. Two totally difference opportunities that should be addressed right now as the end of the year is almost upon us. It is a … [Read more...]

Optical Buying Habits for Increased Profitability

Had an appointment at a busy, established office. As I was showing frames, both buyers were trying on each frame and remarking how it didn't look good on them, and finally one of the buyers said, "I can't buy today, my face is too fat!" True Story ! You may laugh, and say that doesn't ever happen, believe it or not, similar type of scenarios occur … [Read more...]

Sunglasses For Fun – 9 Keys to Success

Many years ago, I had this sunglass conversation with another rep. His comment 'You're either in the sunglass business or you're not.' still holds true today. What it means, that if you are going to sell sunglasses- carry a big selection, train your staff, and know your products.  The best part about selling sunglasses, they spice up the inventory, … [Read more...]

Multiple Pairs Sales

I was doing this Multiple Pair seminar about a year ago. I always ask the questions, how many pair of shoes do you own? How many purses- then I asked How many I-Pods do you own? One woman owned 4 I-Pods! That was a first!. Did you know the average woman (16-21 years) has 25-40 pair of shoes, A woman (25-50 years) has 40-60 pair of shoes. Do you … [Read more...]