Analyzing Your Product Mix- Keys to Successful Selling

I have never heard from any one office that they are happy with their product mix. I have heard, "I'm bored, how can I sell more, The boards all look alike, there is nothing new", nothing is selling- patients are going on the Internet" and more reasons as to why your product is not moving. If you say this about your Inventory and patients are … [Read more...]

Opportunities with Make Up Glasses

                    One of the reasons I hardly wear make up anymore, is because I can't see to put it on. Even though it's a great excuse not to buy makeup (saving money and the environment) there are times that it is really needed! (in a survey, 64 per cent of directors said that women who wore make-up look more … [Read more...]

Doggie Sunglasses and The Optical Professional

Shirley did this great post on Taking Care of your Health and Doggie Sunglasses. - Started thinking about my friend Stephanie, in a visit to her OD would have bought a pair for her dog. In fact most of the dog owners I know would buy a pair, I would have bought a pair for my neighbors dog. Started thinking- could this be a fun little impulse buy … [Read more...]

Techno Eyewear- Vibrating Glasses to Keep You Awake

  In looking for opportunities that create some excitement and enhance the Talk Factor in your office, I came across these interesting Glasses that keep you awake! MyDo Bururu from Japan's Vision Optics. Apparently they vibrate as your head starts to nod off, thus hopefully keeping you awake. I can see this for driving, studying and other late … [Read more...]

Dual Function- The New Rapsta Look

I saw these- and all I could think of is 'The Dudes' - the way they put their sunglasses on the forehead, reversed in the back of the head- now they can wear these- they could still have that ' Rapsta Look' A little funky, could be viable, but definitely interactive and fun. Sorry don't know where they came from! … [Read more...]

Vision Insurance – End of Year Sales Opportunity

The end of the year is a great opportunity for eye-wear sales for at least two reasons. The first one is vision insurance as that is usually a calendar year benefit and the second opportunity is that is is gift giving season. Two totally difference opportunities that should be addressed right now as the end of the year is almost upon us. It is a … [Read more...]

Optical Buying Habits for Increased Profitability

Had an appointment at a busy, established office. As I was showing frames, both buyers were trying on each frame and remarking how it didn't look good on them, and finally one of the buyers said, "I can't buy today, my face is too fat!" True Story ! You may laugh, and say that doesn't ever happen, believe it or not, similar type of scenarios occur … [Read more...]

Sunglasses For Fun – 9 Keys to Success

Many years ago, I had this sunglass conversation with another rep. His comment 'You're either in the sunglass business or you're not.' still holds true today. What it means, that if you are going to sell sunglasses- carry a big selection, train your staff, and know your products.  The best part about selling sunglasses, they spice up the inventory, … [Read more...]

Multiple Pairs Sales

I was doing this Multiple Pair seminar about a year ago. I always ask the questions, how many pair of shoes do you own? How many purses- then I asked How many I-Pods do you own? One woman owned 4 I-Pods! That was a first!. Did you know the average woman (16-21 years) has 25-40 pair of shoes, A woman (25-50 years) has 40-60 pair of shoes. Do you … [Read more...]