Inventory Management Step 3: Increasing Turns via Conversion Rate

You have calculated your turns, made a plan to get rid of dead eyewear stock and now comes the conversion rate or a way to increase inventory turns via conversion rates. Conversion rate is the percentage of patients were going to walk out without making a purchase and you converted them into a sale. Step 3: Determine Conversion Rate  How many … [Read more...]

Inventory Management Step 2: Getting Rid Of Dead Stock

Last week, you discovered your inventory turnsand probably found out you could either put in more frames or you need to get rid of frames to increase your turns. There are several ways to increase turns: Get Rid of Dead Stock Buy less and better Increase mulitple pair sales Increase conversion rate Patient to Eyewear Carry … [Read more...]

Inventory Management Step 1: Inventory Turns

There has been a lot of talk on the forums on inventory management, how many frames to show, how to get rid of product, dealing with sales reps, what to buy, how to introduce new products, what products to carry, anaylze what is selling, and more. When we first started out blogging, we dealt with Inventory Management and I thought with people using … [Read more...]

Are You An Order Taker?

My first encounter with an order- taker was Jack Damphier of Avante-Garde (now Luxottica) Here I was a struggling sales rep selling Neostyle Eyewear, trying to sell 1 frame and Jack would walk in, and they would say just Send Me 50-100 Pieces. UGH.  At some point in my frame career, I made a determination, that I would have to do something … [Read more...]

Are You Biased? (Part 2)

In my time as a consultant, I have had the opportunity to visit many dispensaries, observing how these opticals are managed and run.  One of the biggest issues I find in the dispensary is what I have termed “optician bias”.  This encompasses two different realms of concern: The act of buying frames, and the pre-judgment of potential customers.  In … [Read more...]

Are You Biased?

I have visited literally dozens of opticals in the last several years. One of the biggest issues  I find in the dispensary is what I have termed “optician bias”.  This encompasses two different realms of concern: The act of buying frames, and the pre-judgment of potential customers. This article will focus on the first, and the second side of this … [Read more...]

Ribbons & Bows

A family member on mine likes the expression, “It is all fun and games until the flying monkeys…” I realized yesterday while working with one that semi-rimless, or cord mount, eyeglass frames are a little like that, all fun and games until they get stepped on… The first thing you need to do is assess the damage or do “triage”. If you see torn … [Read more...]

Eye Need to Know: Are a Chalazion and a Stye the same thing?

A chalazion and a stye are similar in that they are both aggravating lumps that appear on the eyelids; however the terms are not to be used interchangeably.  The differences are listed below. Submitted by guest blogger, Rebecca Johnson, Founder of EyeTrain4You, an ophthalmic staff training and development company.  Contact her at … [Read more...]

Save The Date: Paraoptometric Webinairs From AOA And Vision West

American Optometric Association Paraoptometric Section to Offer New Webinar Series St. Louis, Mo. – June, 2012‐ The American Optometric Association (AOA) Paraoptometric Section (PS) will be offering a series of webinars on the topic of billing and coding beginning Wednesday, July 18, 2012 and will continue on a monthly basis through April … [Read more...]

eyeTech Talk-Nystagmus

Nystagmus is an involuntary, oscillating, rapid movement of the eyeball. While most people with nystagmus are born with the neurologic condition or develop it early in life, it can be acquired as a result from disease or trauma (brain tumor, diabetic neuropathy, head injury). Nystagmus that is present all the time is referred to as manifest … [Read more...]

Dynamic Dispensing: Back To Basics

Having recently re-done my Eyeglass Frame Fit Photo Gallery I was thinking about the importance of frame fit. Sure enough a few weeks go by and in walks a patient with a pair of Silhouettes and says, “I need these tightened up, they keep falling down my nose.” I take one look at them and could tell that they had been bent around the bridge giving … [Read more...]

Eye Need to Know: Why Is Ophthalmology Commonly Misspelled?

Words using the root, “ophthalm” are commonly misspelled.  An example is “ophthalmology” with is commonly misspelled as “opthalmology” due to the way that most people pronounce the word. By knowing the proper pronunciation of “ophthalm” you will not have a problem spelling it.  The “ph” at the front of the word is pronounced the same as the “ph” … [Read more...]

Eye Need to Know: Why Does The Eye Color of Some Babies Change?

The color of our eyes, hair and skin comes from a yellowish-brown pigment called melanin.   A newborn baby will continue to produce more melanin after they are born, which causes the “baby” blue eyes to gradually change to their permanent color.  The permanent eye color is dependent on the amount of pigment the iris produces. The amount of pigment … [Read more...]

eyeTech Talk-Malingering

The term, “malingering” is used when a patient is being dishonest concerning visual ability. Malingering is most commonly seen in school age children who want to wear glasses. Children like to imitate their peers; therefore if a friend gets glasses, the child may suddenly develop problems seeing. If it is suspected that the child wants glasses, you … [Read more...]

Eye Need to Know: Are Traffic Lights a Problem For Someone Who is Color Deficient?

Daniel Flück, a blogger and author who is red color deficient writes, “Most people think that traffic lights are one of the biggest issues for everyone suffering from color vision deficiency, but they are wrong. The colors for traffic lights are very well chosen and they are always arranged in a certain order. So this is not a problem at all for … [Read more...]