Cases For Causes Marketing For Eyecare Professionals

There are a few 'big' optical companies that I think eyecare retailers can learn alot from. One company is Jins! (Marketing Lessons From Jins). One of the great things they do is their program Cases For Causes, that any eyecare professional can do on a local level. For instance in San Francisco, where they opened their Flagship store, they … [Read more...]

44 Eyeglasses Made From Reclaimed Trees

To celebrate Arbor Day, we put together eyewear made from salvaged-recycled or reclaimed wood and trees throughout the world. Wood-Trees is one of the easiest materials to recycle and reuse. With the amount of wood used in building, remodeling, furniture and more there is actually no need to ever cut down a tree. In a study,  states such … [Read more...]

Earth Day Eyecare Award Goes To Leff Optical

Over the years we have posted numerous ways to recycle eyewear and lenses. But I have to say, that our Earth Day Award goes to Leff Optical for his Eyeglass Motorcycle. This is amazing and it took over 50 hours to put together this work of art. One has to admire the creativity that goes into making this. First the idea, gathering the parts, … [Read more...]

Bausch + Lomb Recycles Blister Paks

An issue that has come up over the last 8 years is can you recycle blister packs. In many cities you can,  but it can be a hit or miss. Kudos to Bausch + Lomb who launched the Bausch + Lomb #ONEbyONE recycling program in collaboration with Terracycle a free program. The program is meant to encourage consumers to help preserve the environment … [Read more...]

Martijn De Krijger Reuses Eyeglasses To Make Art

Over the years, we have tried to feature artists that take old eyeglasses and lenses and reuse to create art. Our new find this year is Martijn De Krijger. His reclaimed art is mostly made from old eyeglasses and lenses that have been molded and shaped into framed art and small sculptures of animals. You can view all of this art on Facebook at … [Read more...]

Raffish Reclaimed Eyeglass Curtain

We love this reclaimed eyeglass curtain at Nico Design's flagship store Barcole. Just in case you don't have enough eyeglasses, call on of your eyeglass vendors, they probably have enough broken fronts to be able to put one of these together. … [Read more...]

Optical Vendors And Eco- Reusable Bags

What is heartening to see is how many optical vendors are offering Eco Totes and reusable bags as part of their brand building and promotional products. For those that attend any optical trade show, I hope you are grabbing as much as possible as the future will bring more and more cities and states banning single use plastic bags. Before plastic … [Read more...]

Costa to Offer OCEARCH Trip Sweepstakes, Celebrity Meet-and-Greet at VEE

DAYTONA BEACH, Fla, 2017 – This year at Vision Expo East, Costa will be offering eyecare professionals (ECPs) an opportunity to win a once-in-a-lifetime trip to join the OCEARCH team on their boat in New York this August. All VEE attendees can also meet Founding Chairman and Expedition Leader Chris Fischer of OCEARCH at the Costa promotional booth … [Read more...]

Super Optical Recycling Waste With Shark Glass

Cincinnati, OH – 2016 – In an effort to be more eco-friendly, Super Optical International has teamed up with Shark Glass Recycling North America to use recycled windshield glass in their Cincinnati based lens manufacturing facility. Shark Glass Recycling is a market leader in the recycling of post-consumer windshields, providing solutions for both … [Read more...]

Cyrus Jabiru: The Art of Trash To Treasure Eyewear

Cyrus Kabiru is reknown for his up-cycled artisan eyewear. His statement and artistic designs show us that eyewear can be just a beautiful with found objects. America's Recycles Day is November 16, 2016 is the day to re-commit to recycled as much as possible.   … [Read more...]

America’s Recycle Day With Lightbulb Glasses

For America Recycles Day November 15 we found a great example of reusing lightbulbs and making a pair of artistic eyewear. This project came to us from Pierre Kaus from France. … [Read more...]

Marketing For American Made Matters Day

American Made Matters, is an organization dedicated to educating consumers on the importance of buying American-made products, They are holding their annual American Made Matters Day on November 19. This is an official 'holiday' in Pennsylvania and Colorado with resolutions before other states. The purpose of this day/ event is for consumers to … [Read more...]

Reuse Shades To Make Spectacular Mirrors

Peter Sunderland of retail store Framed Opticians and owner of Booth and Bruce England Eyewear company  found a way to reuse old frames to make spec-tacular shade decor. The mirrors were made by Paul Soper who works with him in both companies. They are put together with a glue gun and then spray painting the finished product. This could be a fun … [Read more...]

Bio Based Eco Friendly Eyewear From Awear

CHARMANT releases new eco-friendly awear eyeglasses for fall 2016. Designed with sustainability, style and comfort in mind, the brand envisions making the world a better place with both flair and substance. Featuring unique and ergonomic designs, awear is able to seamlessly merge sustainable manufacturing with fashion-forward designs and … [Read more...]

Eyewear Curators Part 4: Ethical Fashion

As consumers start to Green Up they are spending more on Ethical Shopping. For them it makes sense to Look Good, Feel Good and Do Good and they want to spend their money with socially responsible companies that address environmental and social issues. This market is proven to be recession proof and growing up to 20% per year. Big Retail and … [Read more...]