43 Eyewear Companies That Plant Trees

In honor of Arbor Day, we are listing Eyewear Companies that either plant trees or wood eyewear companies using reclaimed materials or that give back. Most of the companies planting trees are wood or bamboo eyewear companies although other companies have joined the global fight against deforestation and we have added them into the mix. When we … [Read more...]

Happy Earth Day

Friday is Earth Day. This is the one day of the year that the entire world joins together to bring attention to the environment with hopes that it will lead to a more sustainable existence. There are many things through the year that each one of us can do to make a difference. If each person. Each person 1.) Use reusable bags: Do you know … [Read more...]

Corey Smith x Seva Foundation to Raise Money for Children’s Eye Camp

Nashville, TN (April, 2015) – Singer-songwriter and musician  Corey Smith  has been hard at work raising money for the  Seva Foundation  this spring. Recently, Smith hosted an online contest on Chideo, to benefit the cause closest to him, the Seva Foundation. Since 1978, Seva Foundation has been a leading innovator in the delivery of vital … [Read more...]

Vintage Film Collecting And Donating Eyeglasses

Maarsen, Holland (Netherlands). Various shots of volunteers including children working at sorting out and wrapping used spectacles which have been donated by people from all over Holland and which will be sent to people in undeveloped third world countries. Dr Dick Jager, man who runs the organisation, checking lenses and sorting them into concave … [Read more...]

Up-cycling Event By 360 Square Eyes

Many of you may know Valerie Vittu from Philadelphia. Valerie Vittu of Margot and Camille optical shop. Valerie is trying to bring back Made in USA eyewear back by starting a line called 360 Square Eyes. Aside from that, we often talk about having a recycling event in your office and and this a good example of a Denim Recycling event to fund a … [Read more...]

Seen On Facebook: Eyecare Professionals Giving Back

We love these stories and if we see them, we will share them. It is not just online and wholesale companies that give back, many brick and mortar Eyecare professionals do too. We saw this on Facebook and just had to share it. Vision Care Associates volunteering their time at the Sack Pack program. Sack Pack Programs give lunch food to children that … [Read more...]

Eyecare Professionals And B Corporations

This friend of mine called,  you gotta write about this.. B corps, it the hottest thing. He was impressed with the Fast Company article on Kickstarter becoming a B Corporation.... we did that story in last year. He is right B Corporations are trending. For those who want to know what a B Corp is check out some of the articles on: Fast Company, … [Read more...]

We Love Eyes By Tanya Gill OD

Appealing to the eye healthy, Oakland based optometrist, Dr. Tanya Gill started a company, We Love Eyes. We Love Eyes is a non-toxic, organic eyelid and makeup remover product. The product is sold online and is available for wholesale. What a perfect compliment to an eyecare office. Offering: Preventive health (eyecare), beauty, support of local … [Read more...]

Philanthropic Eyewear Companies

Business changes fast especially in the Charitable Giving arena. To commit oneself to a socially responsible business is not easy to do on a long term basis. Some companies have become a Public B corporation, others have gone to capsule collections that have 'Give Back' program, others have ceased completely. As of today we have updated our list … [Read more...]

The Toxin Free Eyecare Office

People expect medical offices to be clean and hypo- allergenic. With the increase in allergies and Asthma and the awareness of the consumer to toxic chemicals, what can an eyecare office do to maintain a clean and healthy office? There is a theory that we are 'too clean'. This theory supported by the fact that kids that have grown up with pets … [Read more...]

Six Eyecare Tips for Earth Day Marketing

Earth Day is Friday April 22 and this is a huge international event, with over 1 Billion people celebrating around the world. Some will be running their own events, others will be picking up trash, donating time or materials.. all bringing attention to saving the earth. The day is all about Reducing, Reusing and Recycling. Eyecare … [Read more...]

Liberty Sport – Eyewear Sponsor for Veterans Charity Ride

FAIRFIELD, NJ – March, 2016 - Liberty Sport proudly takes its place in the next great tradition for our Veterans as the ‘Official Eyewear Sponsor’ of the  Veterans Charity Ride to Sturgis (VCR).  This is the second year for Liberty Sport to support this great event and in 2016 expands the relationship to become the ‘Official Eyewear Sponsor’ to … [Read more...]

How To Merchandise Give Back Companies

One of the ways to segment your merchandise is to display the message that goes with each collection. We ran across this display featuring Tom's Glasses, a one for one eyewear company. The message is reflected in an Eye Chart with a small amount of eyewear displayed with their message. It is simple and clean. Image: Behance  … [Read more...]

33 Shades Of MicroFiber Cloths

One of the easiest way to increase the average transaction is to sell Micro Fiber Cleaning cloths, which are NOT just for cleaning eyewear and sunwear. Microfiber cleaning cloths have a huge amount of benefits, that you can pass on to your customers. The best part.. is even if they get worn out. .you can always reuse them. 30 Benefits Of Micro … [Read more...]

Ten Fun Sunwear Storage Hacks

Did you know that March is National Craft Month? To celebrate this annual, DIY, D-Eye-Y event and present our annual and favorite Sunglass (Eyewear) Storage Hacks. Most of these are from recycled materials. You can view more on our Pinterest Board Fun Sunglass-Eyeglass Storage Ideas  For those who live by any bodies of water or collect … [Read more...]