Six Eyecare Tips for Earth Day Marketing

Earth Day is Friday April 22 and this is a huge international event, with over 1 Billion people celebrating around the world. Some will be running their own events, others will be picking up trash, donating time or materials.. all bringing attention to saving the earth. The day is all about Reducing, Reusing and Recycling. Eyecare … [Read more...]

Liberty Sport – Eyewear Sponsor for Veterans Charity Ride

FAIRFIELD, NJ – March, 2016 - Liberty Sport proudly takes its place in the next great tradition for our Veterans as the ‘Official Eyewear Sponsor’ of the  Veterans Charity Ride to Sturgis (VCR).  This is the second year for Liberty Sport to support this great event and in 2016 expands the relationship to become the ‘Official Eyewear Sponsor’ to … [Read more...]

How To Merchandise Give Back Companies

One of the ways to segment your merchandise is to display the message that goes with each collection. We ran across this display featuring Tom's Glasses, a one for one eyewear company. The message is reflected in an Eye Chart with a small amount of eyewear displayed with their message. It is simple and clean. Image: Behance  … [Read more...]

33 Shades Of MicroFiber Cloths

One of the easiest way to increase the average transaction is to sell Micro Fiber Cleaning cloths, which are NOT just for cleaning eyewear and sunwear. Microfiber cleaning cloths have a huge amount of benefits, that you can pass on to your customers. The best part.. is even if they get worn out. .you can always reuse them. 30 Benefits Of Micro … [Read more...]

Ten Fun Sunwear Storage Hacks

Did you know that March is National Craft Month? To celebrate this annual, DIY, D-Eye-Y event and present our annual and favorite Sunglass (Eyewear) Storage Hacks. Most of these are from recycled materials. You can view more on our Pinterest Board Fun Sunglass-Eyeglass Storage Ideas  For those who live by any bodies of water or collect … [Read more...]

Liberty Sport Renews Partnership With Special Olympics

Washington, DC - Liberty Sport, one of the world’s largest manufacturers of sports protective eyewear, has committed to renewing a global partnership agreement with Special Olympics, providing key support to the Special Olympics- Lions Clubs International Opening Eyes® (Opening Eyes) global vision care program. Through this renewed commitment to … [Read more...]

100+ Eyewear Companies Giving Back

We did our Annual Vision Charity listing. Did you know that many eyewear and sunwear companies both wholesale and online participate in give back programs.  We put together a list of eyewear companies that have a Philanthropic Statement on their website. Many other companies may also have a sustainable corporate program which in which they give … [Read more...]

Modern Optical’s Food Drive Gives Back To Homeless

One of  Modern Optical International corporate sustainability programs is Food Drives. They have done Feed The Children and a few other initiatives. This year they sponsored a food drive in December to support the needs of students at a local community college. A daughter of a Modern Optical employee works at the University and told her mother … [Read more...]

Recycled Lens Art By Frances Scholz

Many of our readers follow or have Liked/purchased some of Frances Scholz's wooden eyeglass sculptures. Frances opened her creative vitreous eye juices to try a new medium with recycled lenses. The result is a mixture of eco friendly op-art that we love. 80% of the recycled lenses are from the Lions Club rejection. 20% are rejected lenses from … [Read more...]

3 Sculptures Made With Recycled Trash

For America Recycles Day we are honoring those who have the creative vision to take things we throw up and make into amazing pieces of art. This 9 x 7 foot tall sculpture sponsored by Costa was created by Washed Ashore and comprises of beach trash. Giant Eyeglass-Eyeball Sculpture is a billboard.. saying what we don't know. You can see … [Read more...]

17 Companies Making Eyewear From Recycled Materials

November 15 is America Recycles Day sponsored by Keep America Beautiful a national event that brings attention to the importance of recycling. In the optical world, there are many organizations that encourage and promote the recycling of lenses and eyewear. Optical Surfacing labs are looking to recycle their toxic waste and water. The problem is we … [Read more...]

Spider Shades Created From Broken Eyeglasses

Carol from Family Vision Center in Stratford, Connecticut created some spidey glasses out of broken eyeglasses. We loved it! I love to see creativeness. I bet if was fun too. Even more fun, if you have a lot of broken glasses like this, where they are not reusable, why not make a bunch of them for some great Halloween displays. … [Read more...]

Marketing For America Recycles Day November 15

America's Recycle Day is November 15. This is a very important holiday that brings attention to the importance of recycling. Just in case you ever wondered why recycling is important:  1.) By recycling and making new products out of old, reduces the need to use natural resources. Rainforests can be preserved, water can be saved. 2.) Recycling … [Read more...]

Santinelli Associates Build Fifth Habitat for Humanity Home

The associates at Santinelli International are at it again, participating in their 5th Habitat for Humanity Home Build on October 10, 2015. Not only did the associates open up their tool chests, they also opened up their wallets to provide necessary funds required for build materials needed on site at the Long Island, NY home. Not only did the … [Read more...]

Fred Stellhorn OD Creates Contacts For Good

Dr. Fred Stellhorn, an optometrist in California's Central Valley, has been doing humanitarian work in Central and South America for the last decade. In that time he has given away over 45,000 pairs of new glasses with accompanying eye exams. Now in his seventies, Doc Fred has taken his passion for helping others to the next level by founding … [Read more...]