Vision Expo Adds Optical Profit Center Exhibit Space

New exhibit floor space showcases how to differentiate optical businesses by adding and expanding profit centers. Alexandria, VA – February, 2017 –International Vision Expo East, taking place at the Javits Center in New York, NY (Education: Mar. 30–Apr. 2; Exhibition: Mar. 31–Apr. 2), has announced a new show floor destination for eyecare … [Read more...]

1952 Ad: How Much Is Your Vision Worth

We have all seen the infographics, which shows the value of eyewear-vision. For the last 35 years (how long I have been in the optical industry, we talked about many pennies a day.... Where did this all come from? Here is a 1952 Ad which speaks to the Value For Your Precious Eyes, which Demands These 4 Professional Skills... Eyecare for only 3 … [Read more...]

A History of Presidential Eyewear

Presidents Day was created in 1885 to celebrate President George Washington. In 1971 Presidents Day was officially created as part of the 'Uniform Monday' Act to create ways to give the nation's workers more 3 day weekends. Abe Lincoln's Birthday officially is February 12. Other Presidential birthdays in February are Ronald Reagan and Harrison of … [Read more...]

How To Win 3 Free Nights At Vision Expo East 2017

If you are an eyecare professional who wants to go to Vision Expo East 2017 in New York take 5 minutes for a chance to win Three (3) FREE NITES in New York City. It’s Easy To Win!!!  All you have to do is make a comment below on either subject: What course or topic you want to take or learn and why. What companies or brands do you … [Read more...]

The Vision Council Brings Google To Vision Expo East 2017

Vision Expo East Announces Partnership with Google for 2017 Education Programming features exclusive education sessions and networking with tech industry leaders. Alexandria, VA – January , 2017 – International Vision Expo East 2017, taking place at the Javits Center in New York, NY (Education: Mar. 30–Apr. 2; Exhibition: Mar. 31–Apr. 2) has … [Read more...]

Freebie Friday: eBooks Eyecare Marketing Library

Over the last year EyeCare Pros has written a number of ebooks to assist eyecare professionals in marketing their practices. Some of their titles: The NAP ebook  Use of Images in Web Marketing Strategic Marketing Planner 2017 Co-Marketing Handbook To Blog or Not to Blog Very, Very Video Online Reviews Legendary Logos … [Read more...]

USC Roski Eye Institute Debuts Ophthalmic Education Program

California’s first certified ophthalmic education program, debuts at USC Roski Eye Institute LOS ANGELES– The University of Southern California (USC) Roski Eye Institute, will offer the first educational program in California, one of only 14 programs nationwide, to train certified ophthalmic technicians with its Ophthalmic Technician Education … [Read more...]

Optical Trade Show Calendar 2017

For those of us who like to combine business with pleasure, we have pulled together an Eyecare-Eyewear trade show calendar for 2017. If one had the money and time wouldn't it be fun to travel the world and visit each of these eyecare trade shows? January 21-22 Dormund, Germany: Brille and CO 22-23 Glasgow, … [Read more...]

New Innovative New Education Content At Vision Expo East

Alexandria, VA – December, 2016 – Numerous innovative programs have been added to the education curriculum at International Vision Expo East 2017, taking place at the Javits Center in New York, NY (Education: Mar. 30–Apr. 2; Exhibition: Mar. 31–Apr. 3). Registration is now open for the industry’s most comprehensive continuing education program, … [Read more...]

AllAboutVision.com Launches Spanish Content

San Diego, Calif., December 6, 2016 – AllAboutVision.com has launched Spanish translations of some of the most popular articles in its Eye Conditions & Diseases section. In the United States, Spanish is the primary language spoken at home by 38 million people ages 5 and older, according to the U.S. Census Bureau. Instituto Cervantes, a … [Read more...]

Eyecare Museums Around The World

If you like museums and memories to post about, why not visit some of the Eyewear and Eyecare Museums around the world? China Shanghai Eyeglasses Museum- China Address: No. 533 Baochang Rd., Zhabei District. http://science.shanghaidaily.com/pdf/eyeglassesENG.pdf. Thousands of pairs of glasses and other eyewear in its collection, ranging … [Read more...]

10 Online Business Classes For Eyecare Professionals

We've heard a lot across the industry that many optometry students wish they had more business courses during their time in school. If you decide to work in an independent eyecare practice after graduation, business skills are an important part of the job. Luckily, today there are online classes out there for just about anything, and you can … [Read more...]

Eyecare Events: World Television Day

The United Nations declared November 21 as World Television Day. Why, would a world day be dedicated to what most people call the Idiot Box, a baby sitter or a boob tube? According to World Television Day 'Television: a cornerstone of democracy and a pillar of freedom of expression and cultural diversity. It nurtures education, continually invites … [Read more...]

Registration Opened For Vision Expo East 2017

Alexandria, VA – October, 2017 – Registration has opened for International Expo East 2017 at the Javits Center in New York, NY (Education: Mar. 30–Apr. 2; Exhibition: Mar. 31–Apr. 3). This year’s event features an expansive showcase of designer eyewear fashions and medical advances to bring attendees a high-value experience throughout all four … [Read more...]

Freebie Friday: Shamir Launches Continuing Education Portal

Shamir continuously supports eye care professionals with launch of new education portal. San Diego, CA – October, 2016 - Shamir Insight, Inc., manufacturers of premium Freeform® progressive lenses, announces the release of their Continuing Education Portal designed to help eye care professionals better serve their patients.  The portal focuses … [Read more...]