Vision Expo West Announces New Partnership with Google

Alexandria, VA – August, 2017 – International Vision Expo West has announced exclusive events for eyecare providers featuring a series of digital marketing talks from Google Campaign Strategist Brandon Lawlor and Premier Partner Marketing4ECPs. The free 20-minute sessions—which will take place Thursday through Saturday, September 14–16, in a … [Read more...]

Vision Expo West Expands Boutique and Luxury Eyewear Exhibitors

New exhibitors and upgraded booths in the Galleria and the Suites make Vision Expo the largest showcase of independent eyewear designers all under one roof Alexandria, VA – August, 2017 – International Vision Expo West 2017 has confirmed an increase in exhibitors and expansion of many existing exhibitor booths in the trendsetting Galleria on the … [Read more...]

How To Use The Lensmeter – Complete Pair Single Vision Verification

In this week's optician training, learn to use the lensmeter to start the verification process on a complete pair of mounted, single vision, spherocylinder lenses. The lesson covers verifying the lens sphere power, cylinder power, axis and PD. The Learn the Lensmeter kits are available for OpticianWorks Total Access members to check out. … [Read more...]

Registration Opened For International Vision Expo West 2017

Alexandria, VA – June, 2017 * – Registration opened, June 12, for *International Vision Expo West 2017 at the Sands Expo & Convention Center in Las Vegas, NV (Education: Sept. 13–16; Exhibition: Sept 14 –16). This year’s event will bring together an expansive showcase of designer eyewear fashions, the latest in medical innovation, and over 320 … [Read more...]

Optical Training Vision: What is Toric Transposition?

Many years ago John Seeger launched his Optician Works website along with a series of Optician Training Videos. Several years ago he merged with LaramyK optical lab in which he with LaramyK has re-started his Optician Training Videos. The Videos can be seen on LaramyK YouTube Channel. One of the latest videos is on What Is Toric Transposition … [Read more...]

Free Frames At Vision Expo East 2017

Don't forget your business cards and be sure to go see Silhouette at Booth #2721 at Vision Expo East 2017 to enter a drawing for FREE Silhouette Frames.. Silhouette will showing all their other collections along with a few show specials. … [Read more...]

Signed (Randy Jackson) Guitars and (Shaquille) Basketballs At VEE17

Zyloware has a lot going on at Vision Expo East 2017. Raffles, Free Stuff and other show specials! For Basketball Fans this is  your chance to win a Basketball autographed by Shaquille O'Neal on Friday March 31st. For Musicians on Saturday April 1st, Zyloware is giving away an Authentic Randy Jackson Guitar sing by Randy Jackson. Sunday … [Read more...]

Celebrity Watch: Lisa Loeb At Vision Expo East 2017

Nominated Grammy award singer Lisa Loeb will be making her appearance again at Vision Expo East 2017. She will be at the Classique Eyewear's new booth G843 on Friday, March 31 from 1 to 4:30. For those who like music, she is a sweetheart and a not to miss celebrity. In addition, Classique will be launching several new collections and a superb … [Read more...]

Meet The Jimmy Crystal Designer At Vision Expo East

A&A Optical announces an in-booth product demonstration at the International Vision Expo & Conference at the Javits Convention Center in New York on Friday, March 31, 2017, 12:30 - 2:30 p.m. Attendees are invited to discover the Shine and meet and greet with Product Development Manager and Frame Designer, Walter Roth of Jimmy Crystal  at … [Read more...]

Party Time At WileyX To Celebrate 30 Years At VEE 2017

Wiley X®, Inc. is celebrating 30 years in business in 2017, and the company has several special activities planned to mark the occasion during the upcoming Vision Expo East, March 31-April 2 at New York City’s Javits Center.  Key among these special activities will be a 30th Anniversary Champagne & Wine Happy Hour on Saturday, April 1 from … [Read more...]

Happy National Ear-Eye Muff Day 2017

March 13 is National Ear Muff Day! Once upon a time a 15 year old kid named Chester Greenwood, got tired of keeping his ears warm which ice skating in Maine. At 18 years old, he patented his Champion Ear Protectors. When he died in 1937 he had over 100 patents. Even better, The Smithsonian Institute named Greenwood one of America’s top 15 … [Read more...]

Pop Up Fashion Shows, Celebrity MC Trend Presentations to Take Over Vision Expo East

New designers and over 5,000 brands headline the top eyecare event in the Americas. Alexandria, VA – March, 2017 – International Vision Expo East, taking place at the Javits Center in New York, NY (Education: Mar. 30-Apr. 2; Exhibition: Mar. 31-Apr. 2), has announced the addition of pop up fashion shows and celebrity-hosted trend presentations … [Read more...]

Exciting Stuff at Tura Vision Expo East 2017

It's Swag and Celebrity Time at Vision Expo East 2017. At the Tura Booth #1509 attendees have lots going on including a FREE styling with Celebrity Kate Young. Hollywood’s Top Celebrity Stylist Kate Young will be at the Vision Expo East 2017 (booth #1509) BONUS: Take your Kate Young for Tura frame home with you after your styling … [Read more...]

Vision Expo Adds Optical Profit Center Exhibit Space

New exhibit floor space showcases how to differentiate optical businesses by adding and expanding profit centers. Alexandria, VA – February, 2017 –International Vision Expo East, taking place at the Javits Center in New York, NY (Education: Mar. 30–Apr. 2; Exhibition: Mar. 31–Apr. 2), has announced a new show floor destination for eyecare … [Read more...]

1952 Ad: How Much Is Your Vision Worth

We have all seen the infographics, which shows the value of eyewear-vision. For the last 35 years (how long I have been in the optical industry, we talked about many pennies a day.... Where did this all come from? Here is a 1952 Ad which speaks to the Value For Your Precious Eyes, which Demands These 4 Professional Skills... Eyecare for only 3 … [Read more...]