Marketing For National UnPlug Day March 3 2017

I am Not Addicted to electronic devices. In fact National Unplug Day which is March 3 and 4 of 2017 is a day I welcome more than Christmas. Unfortunately, I know way too many people that are addicted to not just their cell phone. One friend, who calls me a Luddite, her ring tone for me is an old phone. Personally speaking, when I do 'events' at … [Read more...]

Tune In To Jeopardy February 7, 2017: Eye Health Category

It is National Age-related Macular Degeneration (AMD) Awareness Month and Bausch + Lomb and Prevent Blindness have collaborated for the second year in a row to urge patients to join the fight for their sight and spread the word about eye health and AMD through the #WhyEyeFight campaign. In an effort to reach patients in new and engaging ways, … [Read more...]

FDA Grants VisionCare Inc. Approval to Initiate Clinical Study of the Telescope Implant in Post-Cataract Patients

Telescope Implant for End-Stage Macular Degeneration is Already FDA Approved and Available to Patients 65 Years and Older Who Have Not Had Cataract Surgery SARATOGA, CA--( January, 2017) - VisionCare, Inc. ("VisionCare"), a developer of advanced visual prosthetic devices for the treatment of age-related macular degeneration (AMD), today … [Read more...]

Mid Florida Eye Center Receives Multi-Focal Toric Interocular Lens Approval

Mount Dora, Florida - (January, 2017) – On December 22, 2016, the U.S. Food and Drug Administration (FDA) announced the approval of the prescriptive lens known as Multifocal Toric IOL, tested in clinical trials by Mid Florida Eye Center. MFEC was one of just two ophthalmology practices in Florida selected to participate in the clinical trial review … [Read more...]

The Vision Council Releases New Digital Eye Strain, Blue Light Survey

Alexandria, VA (January, 2017) – The Vision Council has announced the results of a nationwide survey detailing the effects and implications of blue light—and available eyewear treatment options—as more than 165,000 attendees gather with the latest in technology at the 2017 International Consumer Electronics Show. As part of its ongoing … [Read more...]

January Is National Glaucoma Awareness Month

Number of Glaucoma Cases Projected to Increase Significantly Due To Aging U.S. Population, Prevent Blindness Offers Free Educational Resources CHICAGO– Glaucoma, commonly referred to as the “sneak thief of sight,” currently affects nearly 3 million people ages 40 and older, according to the Prevent Blindness report, “Future of Vision: … [Read more...]

Eyecare Marketing Calendar 2017

Here is our annual Eyecare Professionals Marketing Calendar for 2017. We have added more fun and health events that can help you in your marketing and social media posts. Our objective is to help provide ECP's with engaging and shareable posts as well as educational opportunities. The calendar includes 1.) Events 2.) Health Holidays 3.) … [Read more...]

Report Shows Increase in Toy-related Injuries Treated in U.S. Emergency Rooms

Report Shows Increase in Toy-related Injuries Treated in U.S. Emergency Rooms. Prevent Blindness Offers Tips on How to Purchase Safe Toys and Gifts for Kids. December 2016)* – In 2013, the U.S. Consumer Product Safety Commission (CPSC) estimated that hospital emergency rooms across the country treated 265,700 toy-related injuries, compared to … [Read more...]

Video: Changing Eye Color By Removal of Cosmetic Iris

Stephen Slade MD, cataract and LASIK specialist in Houston, Texas, www.visiontexas.com and www.lasercataractsurgery.com, presents a video showing the removal of iris implants for eye color. The patient had the implants done overseas, they are not approved in the US. The patient presented to us with with raised pressure, inflammation, loss of … [Read more...]

Healthy Vision Tip: Wear Sunglass Video

Sunglasses are a great fashion accessory, but their most important job is to protect your eyes from the sun's ultraviolet rays. This nice video is one eyecare professionals can capitalize on or to make your own about the importance of sunglasses with a little more depth. … [Read more...]

RightEye’s Eye-Tracking tests For Autism And Parkinson’s

Health tech innovator acquires license for leading tests that advance detection of autism in toddlers and 18 movement disorders in patients of all ages  WASHINGTON, 2016 — RightEye LLC, a health technology company using eye tracking to revolutionize vision performance and patient care, announced that it has acquired the exclusive rights to two … [Read more...]

It’s That Time Again: Dangers Of Halloween Contact Lenses

SAN FRANCISCO, 2016 : Zombie or devil contact lenses may elevate a Halloween costume's fright factor, but wearing them without a prescription could result in something far more terrifying – blindness. This is why the American Academy of Ophthalmology is urging Halloween shoppers to understand the risks of wearing over-the-counter contact … [Read more...]

Prevent Blindness Declares October as Contact Lens Safety Awareness

CHICAGO (Sept., 2016)* – According to the Centers for Disease Control and Prevention  approximately 41 million Americans wear contact lenses.  However, data from a recent Morbidity and Mortality Weekly Report (http://www.cdc.gov/mmwr/volumes/65/wr/mm6532a2.htm) shows that of contact lens-related corneal infections reported to the U.S. Food and … [Read more...]

Signet Armorlite x MacuHealth: For Improved Patient Eye Health

Carlsbad, CA (September, 2016) – Signet Armorlite, Inc. is pleased to announce a co-marketing agreement with MacuHealth® LP to promote Kodak Total Blue™ Lens and MacuHealth with LMZ3. With the increased exposure to potentially damaging High Energy Visible (HEV) Blue Light, Signet Armorlite and MacuHealth recognize the need to provide a … [Read more...]

D-EYE Introduces App Version 2.0 for Enhanced Retinal Screening

Padova, Italy and Pasadena, Calif. – 2016 –D-EYE Srl, a pioneering developer of smartphone-based retinal screening, announced the introduction of its version 2.0 App for iPhones. The updated App, available as a free download from the Apple Store, enhances functionality, allowing healthcare practitioners to more easily screen for eye health … [Read more...]