Lighthouse Guild Calls for Stronger Effort to Deal with Global Increase in Blindness and Vision Impairment

Drawing Attention to Preventable Conditions to Mark World Sight Day  New York (Oct. 2017) – Lighthouse Guild is calling for a stronger effort to reverse the worldwide increase in blindness and vision impairment in response to a new study that analyzed the leading causes of blindness in 98 countries. The call-to-action comes on World Sight Day, a … [Read more...]

New Hospital Subscription Plan For Medical Protective Eyewear

This was a first as far as I know: VINO OPTICS ANNOUNCES HOSPITAL SUBSCRIPTION PLAN FOR MEDICAL PROTECTIVE EYEWEAR THAT ENHANCE VEIN DETECTION Hospitals can now enroll in a $19.95 monthly subscription plan for medical protective eyewear that assist medical personnel and paramedics with IV insertion and health sign detection MIAMI, FL, (2017)— … [Read more...]

Sports and Recreation: All Eyewear is NOT created Equally

By Alan W. Reichow OD, MEd, FAAO: Active kids can break just about anything, and eyewear is no exception, as many parents can attest to.  As evidenced by new statistics from Prevent Blindness, sports and play, without appropriate eye protection, puts our youth at risk of eye injury. Since 2015, there has been a nearly 10% increase in such injuries. … [Read more...]

Bascom Palmer Report of Zika Virus on The Eye

BASCOM PALMER EYE INSTITUTE RESEARCHERS IDENTIFY WIDESPREAD IMPACT OF ZIKA VIRUS ON THE EYE (September, 2017, Miami, FL) Researchers at Bascom Palmer Eye Institute of the University of Miami Miller School of Medicine have identified the considerable impact of the Zika virus on the eye in a groundbreaking study entitled Ocular Histopathologic … [Read more...]

TO DO: Remind Patients The Dangers of Halloween Contact Lens

Zombie or devil contact lenses may elevate a Halloween costume's fright factor, but wearing them without a prescription could result in something far more terrifying – blindness. This is why the American Academy of Ophthalmology is urging Halloween shoppers to understand the risks of wearing over-the-counter contact lenses. While it is … [Read more...]

Decorative Online Contact Lens May Not Meet FTC-FDA Regulations

As we come into Halloween, many or your patients will be purchasing Halloween contact lenses online and many eyecare professionals will see the horrific results of many of those purchases. This is the time NOW to start reminding them of the dangers of Decorative Contact Lenses. Earlier this year study was done on Decorative Contact Lens that … [Read more...]

Excellent Article: Vision, Balance, Falls And Fractures

  My aunt has fallen, my mother has fallen....  The most amazing thing about my neighbors and family Not One has said, I need to get my eyes checked. Not one has said, my doctor told me to get my eyes checked. For National Falls Prevention week and Falls Prevention Day in September,  Ellen Troyer of Biosyntrx wrote an excellent … [Read more...]

September is Sports Eye Safety Awareness Month

Prevent Blindness Data Shows Water and Pool Activities Remain the Cause of Most Sports-related Eye Injuries  CHICAGO (Aug. 2017) – According to recent annual data from Prevent Blindness, more eye injuries occur from water and pool activities than any other sport.  Basketball is the second highest cause of sports-related eye injury. Basketball is … [Read more...]

The Future of Healthcare By Focus Clinics

Have you ever wondered what stepping in a hospital of the future will be like? What about the type of procedures you should expect to receive as treatment there? Focus Clinics reveal all with their new enter-your-age graphic; The Future of Healthcare. You’ve watched the Sci-Fi movies that marvel of the future, speculated for yourself about the … [Read more...]

Think About Your Eyes Debuts New Creative Campaign

Think About Your Eyes  debuts a new creative campaign the week of July 31, featuring two new commercials—the first new creative since the campaign’s launch in 2007. The commercials, developed after months of research and creative development, reach the public on an emotional level, celebrating sight and everything it brings to people’s … [Read more...]

Prevent Blindness Continues To Advocate For Children Vision Benefits

On July 25, the United States Senate voted 51-50, with the tie-breaking vote cast by Vice President Mike Pence, on a motion to proceed to consideration of legislation that would ultimately repeal the Affordable Care Act (ACA). With the Senate floor now open to debate on legislation that is still unclear, the Senate will take up amendment and … [Read more...]

Protect Eyes During Upcoming Solar Eclipse By Prevent Blindness

Non-profit Group Provides Tips on How to View Historic Solar Event Without Damaging Eyes - CHICAGO (2017) – Across North America on Monday, August 21, 2017, a solar eclipse will be visible to millions of people.  According to the National Aeronautics and Space Administration (NASA), a solar eclipse occurs when the moon blocks any part of the … [Read more...]

Allowing Dogs In Eyecare Offices: Take Your Dog To Work Day

Take Your Dog To Work Day is June 23, 2017 and National Dog Day is August 26 and I thought I would deal with the issue of having dogs in a medical/ eyecare practice. Dogs are welcome everyplace anymore. Stores and restaurants put out water bowls and carry treats. Dogs are being registered as therapy dogs so owners can carry them anywhere. Dog … [Read more...]

National Sunglass Day Went Viral in 2016

June 27, also known as National Sunglasses Day! The Vision Council capitalized on the occasion by promoting the importance of ultraviolet (UV)-protective sunwear to consumer-facing media and consumers, reminding them that wearing sunglasses is not only fashionable, but also a health necessity to protect their eyes from long- and short-term damage … [Read more...]

RightEye Launches Eye-Tracking Test

WASHINGTON, April, 2017 — RightEye LLC, a leading technology innovator using eye tracking to revolutionize patient care and vision performance announced the launch of the RightEye Reading Test™, a revolutionary tool for educators, optometrists and specialists to noninvasively identify reading disorders in students of all ages. The new test, which … [Read more...]