Think About Your Eyes Debuts New Creative Campaign

Think About Your Eyes  debuts a new creative campaign the week of July 31, featuring two new commercials—the first new creative since the campaign’s launch in 2007. The commercials, developed after months of research and creative development, reach the public on an emotional level, celebrating sight and everything it brings to people’s … [Read more...]

Prevent Blindness Continues To Advocate For Children Vision Benefits

On July 25, the United States Senate voted 51-50, with the tie-breaking vote cast by Vice President Mike Pence, on a motion to proceed to consideration of legislation that would ultimately repeal the Affordable Care Act (ACA). With the Senate floor now open to debate on legislation that is still unclear, the Senate will take up amendment and … [Read more...]

Protect Eyes During Upcoming Solar Eclipse By Prevent Blindness

Non-profit Group Provides Tips on How to View Historic Solar Event Without Damaging Eyes - CHICAGO (2017) – Across North America on Monday, August 21, 2017, a solar eclipse will be visible to millions of people.  According to the National Aeronautics and Space Administration (NASA), a solar eclipse occurs when the moon blocks any part of the … [Read more...]

Allowing Dogs In Eyecare Offices: Take Your Dog To Work Day

Take Your Dog To Work Day is June 23, 2017 and National Dog Day is August 26 and I thought I would deal with the issue of having dogs in a medical/ eyecare practice. Dogs are welcome everyplace anymore. Stores and restaurants put out water bowls and carry treats. Dogs are being registered as therapy dogs so owners can carry them anywhere. Dog … [Read more...]

National Sunglass Day Went Viral in 2016

June 27, also known as National Sunglasses Day! The Vision Council capitalized on the occasion by promoting the importance of ultraviolet (UV)-protective sunwear to consumer-facing media and consumers, reminding them that wearing sunglasses is not only fashionable, but also a health necessity to protect their eyes from long- and short-term damage … [Read more...]

RightEye Launches Eye-Tracking Test

WASHINGTON, April, 2017 — RightEye LLC, a leading technology innovator using eye tracking to revolutionize patient care and vision performance announced the launch of the RightEye Reading Test™, a revolutionary tool for educators, optometrists and specialists to noninvasively identify reading disorders in students of all ages. The new test, which … [Read more...]

What To Eyewear For Motorcycle Safety Awareness Month

May is Motorcycle Safety Awareness Month. To be safe, you have to see safe. To be safe you have to spread the word about Motorcycle Safety. Wearing these custom 'Motorcycle' Glasses is just the thing to drive some attention to this important issue. For the record we do not advocate wearing these type of eyeglasses when riding on a … [Read more...]

17 Reasons To Stock Children’s Sunglasses

We run this updated Kids Sunglass post every year about the importance of Kids Sunglasses.(for those who think, didn't I read this before?) Why? Because many eyecare professionals forget about kids, maybe they do not see that many kids, limited board space, no ROI or do not see vendors that offer kids sunglasses, which is why so many of the kids … [Read more...]

The Language Of Eyes 4/20

Last year Shirley had a friend who ordered marijuana online and received instead synthetic pot, which landed her in the hospital for 60 days. With deaths arising from fake pot, the growth of Stoner States.. is legalizing Marijuana a good or a bad thing? Eye Bogglers Marijuana is the most commonly used illicit drug (22.2 million … [Read more...]

Should Marijuana Be Indicated For Glaucoma?

4/20 means to many, National Weed Day. With 23 states that have legalized Marijuana, the use of Medical Marijuana has grown. We have pulled together some articles that you might find interesting. What we do know, is we and others don't know much about the long term effects of marijuana. A recent editorial in The Journal of the American … [Read more...]

Wiley X Supports 2017 Workplace Eye Wellness

Month of March Dedicated to Promoting Workplace Safety and Vision Protection The month of March is set aside each year as Workplace Eye Wellness Month, a multi-organizational awareness campaign dedicated to eye health and the prevention of on-the-job eye injuries. Wiley X®, Inc., a company that in 2017 is celebrating 30 years of protecting … [Read more...]

Prevent Blindness x Allergan= Free Vision Screenings

CHICAGO (March, 2017) – Prevent Blindness, the nation’s oldest volunteer eye health and safety group, and Allergan (NYSE: AGN), a global leader in eye care for nearly 70 years, have embarked on a joint effort to promote healthy vision. As part of their recently launched ‘See America’ initiative, Allergan is working with Prevent Blindness to sponsor … [Read more...]

Summer Sport Sunglass Infographic

As the weather warms, people start to exercise more and spend more time outdoors. This handy infographic serves as a spring summer reminder of the importance of sunglasses for both health and performance. … [Read more...]

The Vision Council At South By Southwest

The Vision Council to Educate About Blue Light, Digital Eye Strain at South by Southwest (SXSW) as Official Health Lounge Sponsor Experts on hand to discuss harmful effects of blue light and digital eye strain, and available lens technology solutions available Alexandria, VA (March, 2017) –The Vision Council will be sponsoring the official … [Read more...]

New Survey Says Blue Light Education Needed

PINELLAS PARK, Fla., 2017 – As employees of all ages continue to use digital devices more than ever, harmful blue light protection remains a hot topic. New findings from Transitions Optical, Inc.’s 2017 Employee Perceptions of Vision Benefits surveyi, conducted by Wakefield Research, unearth the generational differences seen in blue light attitudes … [Read more...]