New Years Resolution: No Returns, No Exchanges

One area of inventory management that we challenge eyecare professionals to do in 2017 is to eliminate returning and exchanging eyewear. Unfortunately the advantage of Being Able to Return Product costs everyone. Suppliers, eyecare offices and even the consumer. It is an inefficient way to do business, because the buyer is not accountable to … [Read more...]

Freebie Friday: Marketing Plan for 2017

Eyecare Pros is offering Free Downloadable marketing plan. 'Every year you say it, but this year you do it.  Create a plan that will take you to bigger and better results in 2017.  Why is this year different from every other year?  EyeCarePro! We have developed a robust (and yet simple) one page marketing plan that is sure to grow your business and … [Read more...]

The Vision Council Announces Greg Chavez as Executive VP, Operations and Membership

Alexandria, VA – November, 2016 – The Vision Council has announced the promotion of Greg Chavez to Executive Vice President, Operations and Membership. Greg has been with The Vision Council for 13 years, joining as the director of member services in 2003 before taking on the role of vice president of member services in 2006. “Greg has worked … [Read more...]

Middle East US $2.6 Billion Optical Industry Forecast

Just in case you have a hankering to go to Dubai, why not take a trip and visit their Optical Trade Show. The growing and increasingly ageing population of the Middle East is contributing to the anticipated growth forecast of the region’s US$2.67 billion optical market, as demand for contact lenses and spectacles in particular rises among older … [Read more...]

ClearVision Optical Recognized as a 2016 Family Business Awards Honoree

Hauppauge, NY – 2016 – Optical industry leader ClearVision Optical was recently recognized by New York SmartCEO as a 2016 Family Business Awards honoree. The Family Business Awards recognizes the accomplishments of 30 of New York’s top family businesses. Honorees will be included in the September/October issue of New York SmartCEO magazine and … [Read more...]

The “Google Partner” Scam

I don't know about you, but over the last 6 months, I have had a number of calls from Google. While I deleted them, I was wondering, why in the world would google make cold calls like that? Daniel Rostenne from Eye Care Pros gives us some information about those calls. 'We have had a number of ODs ask us about solicitation calls they received … [Read more...]

Eyecare Innovation Fund Launched

ORLANDO, FL, 2016 – Three Eyecare Industry veterans announced the launching of a venture fund targeting early to mid-stage investments in eye care services and technologies. The Eyecare Innovation Fund I, LP (the “EyeFund” or “Fund”) will connect select investors with unique access to emerging eye care technologies while delivering a unique … [Read more...]

10 Lessons From Kitchen Nightmares

I don't usually watch TV, but for some reason I started watching Kitchen Nightmares on Hulu and got addicted. If you have never watched the show, Chef Ramsay is called into restaurants that are about to fail and in a week 'saves' them. During the course of the show, Chef Ramsay samples the food (it is always bad) criticizes the menu (appalling) … [Read more...]

Strategic Business Growth Appointments by Adlens

Adlens®, the global leader in adjustable focus eyewear, has announced a series of strategic appointments and promotions to ensure capacity is aligned with business growth in 2016. The structural changes have been made to reflect the company’s growing needs following the launch of AdlensFocuss™, the first prescription eyewear to feature … [Read more...]

Six Ways Of Dealing With Internet Eyeglass Adjustments

Over the past several years, the issue has come up about dispensing, adjusting, correcting internet eyeglasses. There seems to be a recurring theme that all glass sold via the internet are cheap. They are not. You can buy anywhere from Zenni Optical ($8.99) to Anna Karin Kaarlson, ($699.00) and Linda Farrow ($500.00) online. Just because they are … [Read more...]

Are You An Entrepreneur? Should You Own Your Own Business?

It is the American Dream to own your own home and have your own business. As much of a dream that is, it is not for everyone. Owning something, especially something big or expensive requires a lot of work and responsibility. Many people are just not cut out for that. Over the last couple of months, several people I know have opened their own … [Read more...]

Modern Optical Establishes Scholarship Program With Illinois College Of Optometry

Roselle, IL – Value eyewear leader Modern Optical International, in conjunction with the National Optometric Association (NOA), has established a new scholarship program within Illinois College of Optometry (ICO). This scholarship has been established to encourage, support, and underscore the importance of minority students in the field of … [Read more...]

The Importance of Minimum Orders

I know many people hate the thought that they have to buy a minimum amount of product to put in a line. It can be a big investment, it may not sell and your patients may not respond well to it. Minimum orders are the number of pieces  you have put in to carry a particular line. Many are designer lines such as Chanel and even companies such as … [Read more...]

9 Retail Formulas For Eyecare Practice Management Success

Retail math does not change whether you are selling paper or eyewear.  The exact same formulas that you use are the exact same formulas that Lenscrafters, Pearle Vision, Costco, Walmart use. They are easy to calculate and many are available on your software programs such as  GPN The Edge.  This timely article came from VisionWeb and this time of … [Read more...]

Assistant Attorney General Rules in Favour of Adlens in Arizona Landmark Case

The Assistant Attorney General has ruled in favour of Adlens®, the global leader in adjustable focus eyewear, in a landmark case that will permit the sale of adjustable focus eyewear without the need of a prescription in Arizona. The case against Adlens was initiated when the Arizona State Board of Dispensing Opticians questioned whether Adlens’ … [Read more...]