Optical Buying Habits for Increased Profitability

Had an appointment at a busy, established office. As I was showing frames, both buyers were trying on each frame and remarking how it didn't look good on them, and finally one of the buyers said, "I can't buy today, my face is too fat!" True Story ! You may laugh, and say that doesn't ever happen, believe it or not, similar type of scenarios occur … [Read more...]

HIPAA Resources for the Optical Professional

What is HIPAA? The Health Insurance Portability and Accountability Act (HIPAA) was enacted by the U.S. Congress in 1996. According to the Centers for Medicare and Medicaid Services (CMS) website, Title I of HIPAA protects health insurance coverage for workers and their families when they change or lose their jobs. Title II of HIPAA, known as the … [Read more...]

Preventing Identity Theft-Keys to Prevention

  When my friend Donna told me about her first Identity Theft problems year ago (she's had two!), was sorry for her, but the problem keep going on and on. It makes me very nervous, especially in the last year the following has happened to me!  I was one of the people that ID was taken from Country Wide Mortgage At work, ADP (payroll … [Read more...]

Save Money- Save Energy

Making New Energy Habits All of these might seem time consuming and a hassle. Forming a new habit of turning off the lights and shutting down your computer is simply a process of time, repetition and growth. Just make it a point daily to do at least 1 of the below listed tasks and it will happen. Electricity Why ? According to Time … [Read more...]

Save $1000/ Year with Eco Friendly Kitchens

The kitchen can be a huge carbon footprint! Listed below are some areas of where you can save money in the kitchen with the added benefit helping the environment. Refrigerator: The refrigerator is the single biggest energy-consuming kitchen appliance. What it cost: Opening and closing the door costs between $30-$60.00 per … [Read more...]

Top 14 Ways to Increase Business by Word of Mouth

In these crazy times of merging, retailing, managed care and consumer disloyalty, the best and most cost efficient way an office can increase their business and continually remain profitable is by implementing a word of mouth advertising and marketing program. The key is to motivate buyers (your patients) into talking positively about you so … [Read more...]

The High Cost of Frame Returns

Being Able to Return Product is a given in the optical industry. It is the bane of every manufacturer's existence, leading to increased costs- which ultimately you and the consumer pay for. Not only are you paying the cost in the higher price of frames, but you pay again by returning product. As most frame reps will attest, the #1 Question they … [Read more...]