Modern Optical Establishes Scholarship Program With Illinois College Of Optometry

Roselle, IL – Value eyewear leader Modern Optical International, in conjunction with the National Optometric Association (NOA), has established a new scholarship program within Illinois College of Optometry (ICO). This scholarship has been established to encourage, support, and underscore the importance of minority students in the field of … [Read more...]

The Importance of Minimum Orders

I know many people hate the thought that they have to buy a minimum amount of product to put in a line. It can be a big investment, it may not sell and your patients may not respond well to it. Minimum orders are the number of pieces  you have put in to carry a particular line. Many are designer lines such as Chanel and even companies such as … [Read more...]

9 Retail Formulas For Eyecare Practice Management Success

Retail math does not change whether you are selling paper or eyewear.  The exact same formulas that you use are the exact same formulas that Lenscrafters, Pearle Vision, Costco, Walmart use. They are easy to calculate and many are available on your software programs such as  GPN The Edge.  This timely article came from VisionWeb and this time of … [Read more...]

Assistant Attorney General Rules in Favour of Adlens in Arizona Landmark Case

The Assistant Attorney General has ruled in favour of Adlens®, the global leader in adjustable focus eyewear, in a landmark case that will permit the sale of adjustable focus eyewear without the need of a prescription in Arizona. The case against Adlens was initiated when the Arizona State Board of Dispensing Opticians questioned whether Adlens’ … [Read more...]

Win A Trip To Costa Rica With Costa

If you have ever dreamed of going to Costa Rica, this is a good time to get your swimsuit ready. Costa has launched an eyecare professional promotion, the Costa Rx Waypoint Sweepstakes. The promotion Dates are October 15- December 31, 2015. Here is the bare outline.. you should call Costa for more information. ECPs (or staff) will receive a … [Read more...]

Which Is Most Important: The Rep, The Product or Customer Service?

There was quite a discussion going on on one of the forums. The question was posed 'What came first the Rep or The Product or Customer Service? You have probably all faced this at one time, love the rep, product sucks, great product, poor representation and so- so customer service. It can be a challenge to get all three. Putting in an eyewear … [Read more...]

Why Eyecare Professional Should A Public Benefit Corporation

We received this email from Kickstarter who just became a Public Benefit Corporation. I had never heard of this before.. .could something like this be of benefit to eyecare professionals? This is what the letter said: .... Until recently, the idea of a for-profit company pursuing social good at the expense of shareholder value had no clear … [Read more...]

PFO Global launches the Website and Program

PFO Global is announcing the launch of two new websites and a new associated program to reseed clientele lost through online internet eyewear sales back through Eye Care Professional (ECP) practices; so as to regrow the ECP’s patient portfolio while utilizing the professional care necessary for dispensing eyeglasses. The program and B2C … [Read more...]

Adlens Focuss Wins Gold at 2015 International Business Awards

August 2015 - Adlens®, the global leader in adjustable focus eyewear, is pleased to announce that AdlensFocuss™ was named the winner of a Gold Stevie® Award in the ‘Best New Product or Service of the Year - Consumer Products’ category in The 12th Annual International Business Awards.  AdlensFocuss, the company’s first adjustable prescription … [Read more...]

Opticians Wanted For a Special Project

John Seegers of OpticianWorks is working on a Special Project and is seeking FRESH optical voices who want to help-contribute-change and have a voice in the optical industry. If you are an an experienced ECP who sells, cuts jobs, dispenses, files insurance and troubleshoots, people listen and talk to you, you might want to talk to John. This … [Read more...]

Luxury, Exclusive Eyewear And Buying Groups

A while ago on one of the forums, someone asked about the benefits of buying groups.. which in turn touched off a long thread about optical buying groups. which lead me to believe that many people don't know what a buying group does or the benefits of being in a buying group. A buying group utilizes the power of their full membership to … [Read more...]

Spective Launches Sunglass Design Platform To Create, Market And Sell

The custom eyewear business continues to get stronger. Custom, whether it is Bespoke, interchangeable temples, interchangeable parts, Tint on demand, inserts into temples, custom engraving, custom colors and of course 3D. New company Spectate has decided to 'Level or Democratize' the sunglass business by allowing allowing the use to design, … [Read more...]

Top Tips To Not Losing Your Domain Name

A critical oversight by one of our clients nearly cost them their website domain. Don’t let this happen to you. Here is the story of what happened and five important lessons your practice can learn from it... This Practice contacted us after as soon as their domain, website and email were all down. After some investigation, our Support Team … [Read more...]

Ask The Opti-Gurus: Top Things To Track

I would have thought that with all the resources today, that every eyecare office would track business information. Once again I am proven wrong, when I heard about not just one office that doesn't even know how many frames a month they sell, much less average transaction, add on sales.  There is no excuse anymore for not tracking basic business … [Read more...]

The Importance Of Eyecare Business Listings

Eyecare Pro ran this good article/reminder about Business Listings. That mind numbing chore that it is so easy to forget about. As someone who does a lot of research and uses Manta, City Guides, Merchant Circle and online Yellow Pages, I can't even begin to tell you the importance of making sure your business listing and links are updated on a … [Read more...]